2.  A brand is a make of something .E.G. Coca cola or Pepsi.
 A brand helps us distinguish this product from any other. By
promoting this product they are persuading us to buy their
product. The main question they want to fulfil is “what
makes this product better than the rest?”
 By giving the product a personality, you are increasing the
mass production and are making it more competitive for
other brands.
 Consumers have so many other brands , that each
product within a category. They have to have be giving
different personalities.
“competitive branding became a necessity of the machine
age – within a context of manufactured sameness, image –
based difference had to be manufactured along with the
product”  (Naomi Klein, No Logo)

3.  Coca cola is a well known
brand.
 This brand has many appeals,
due to the many different
ways in which it is advertised.
 The advertisements have
changed through out the
years and even seasons; in
order to still appeal to the mass
audience.
E.G. in winter the adverts surround
the idea of Christmas and all
contain “Santa”. However in the
summer most of the
advertisements are set in places
associated with summer, such as
“the beach”.

4.  Pepsi‟s brand is advertised in a different
way. This brand makes ties with other
well known brands (stars) in order to
promote their brand. This is known as
synergy.
E.G.
• singers such as Britney
Spears, Pink and Beyoncé.
• Famous footballers such as
David Beckham

5.  A brand is the image of an artist. The
brand of an artist is everything… from
clothing to what music they do.
 And by this I mean it is the image of the
artist that is portrayed to the audience.
 Many brand images that are created
links closely to the genre of music. By
looking at the artist we (the audience)
are automatically able to assume what
type of music they do.

6. Missy Elliot is a well known
female rap artist. Her brand
image shows this:
 She always wears a lot of
jewellery (Bling)yet again to
highlight her expensive taste.
 Her clothes – she is in named
brands of clothing (shows her
expense and style)
 Missy Elliot always has an
attitude in her music
videos, she wants to show
people that she is a
successful female rap artist.

7. Beyoncé makes her image known by
wearing revealing outfits and showing
off her main highlights; her chest area,
her strong thighs and her extremely
noticeable curves.
Her brand image is a sexy, curvy,
strong, fierce, independent woman.
In comparison to what her image used
to be to what it has become now is
extreme.
Her brand image used to be; innocent,
young, sweet and sexy (e.g. destiny's
child). But as her popularity grew she
had to develop her image further.

8.  Nicki is a female rap artist, her brand image is
very sexual, as she is known for her large
cleavage and oversized bottom.
 Her brand image is very creative as she seems
to have a range of different appearances
and this is what makes us want to watch her
more, in some of her video‟s we see her as a
fierce independent woman, but in others we
see her as I saucy playful woman.
 She is a very alternative rapper, as we mostly
expect rap artist to be male, but she is
pushing the boundaries and her audience
expect nothing less.
 She uses a lot of wigs in her videos this is to
show creativity as a singer, the wig always
matches the image she tries to create in her
currant music video

9.  The brand image we was going for was “The
Diva” it seemed to be a lot easier to do this in the
music video in comparison to creating the brand
image through the print project. Personally I think
this was because she was able to show the
audience her attitude through her dancing and
singing. Whereas in the print project she had to
show all of this through her facial expressions.
 Personally I think the combination of both the
music video and the print project has been really
effective, this is because of many reasons…

10.  Firstly because we have tried to create the
image of wealth, success and independence
through both of our projects. We tried to do this
through the colour scheme we have used in
both (gold, black and white). This is because
we wanted the audience to see this artist as a
diva and we wanted the audience to make
this assumption because of the artist‟s attitude
and also her costume. In the ancillary product
we showed this by her facial expressions and
only revealed her outfit in the advert.
 also the backgrounds helps us

11.  Secondly, through her appearance – we did this by
making her look really tanned and have big
blonde expressive hair. This look is a popular look in
to days society which helps us show the audience
that this artist is all about her appearance and how
she is up to date on the latest styles. Also we had
the artist in a very short dress to make it typical for
this genre. Usually in these videos all the women
dress quite provocatively and are simply there for
show next to a male character who is highly made
up of heavy wealthy jewellery. We have
challenged this slightly by having the dominant
character a female with no male characters in the
video what so ever.

12.  Also why used a range of shots that all gave
the impression that this artist is successful
and powerful and is in control.
 This was because the main shots were low
angled and made her look bigger and
more important (looks like a Diva). And if
they didn‟t do that they were side on shots
which were close up – this is because with
her looking a way from the character we as
the audience focus on her facial
expressions which showed a lot of attitude.

13. We have created through our music video the
brand image of a “diva” we have done this
through many ways, for example…
 The artist is dressed in a short tiger print
dress, with high heels on – this is because
we wanted the artist to conform to the
typical idea of what us as the audience
expect is a “diva”. The artist also had big
bright blonde hair and really tanned.
 When we were making the video our main
idol was Beyoncé, this is because we liked
her style of music videos and we wanted to
have an artist similar to her.

14.  We have kept to the same  We wanted to stick to the same
colour scheme as some colour scheme as we did for the
elements of the video were. front cover, but we wanted this
 Gold/black/white – these are side to be more brighter. We did
the colours we have used in this by not putting a translucent
both parts of course work. This is black sheet over the top of the
because we wanted to portray character as we did in the front
the theme of wealth and cover.
strength of which the artist has.  Also we did the album name the
 We used a big bold font as this opposite way round with the white
is typical for many albums writing in front of the back, this is
belonging to the same genre. because of the gold and black
We have used a shadowing of back ground we have
the words underneath to make chosen, which represents yet
the writing seem almost bolder again the gold and wealth of this
(to stand out more). We went artist.
for a simple front cover as we  In this panel we have the artist
wanted the audience to focus facing side wards which is very
on the main attraction (the unusual as the artist isn't using
artist). Also direct address has direct address, but it also helps to
been used, along with a typical guide the audience to the
close up shot to conform to importance of this panel – the
typical aspects of album track list.
covers.

15.  Panel 1keeps with the grey  Panel 2 is quite different to the
scale theme which is similar to rest of the images but still ties in
the front cover. rather well.
 We have also incorporate the  The font of the writing adds a
theme of the gold and black feminine sight and by this I
background but have made mean in comparison to the
them duller than the back other writing which is much
ground as this panel is still for more bolder and bulky, this is
show but not the main one. much more softer and delicate.
 We have created the back P1  For this panel we haven't
ground to look as if the are created a background and
„music bars‟ by having them all have just focused making the
different lengths. image more brighter and
 The characteristics of the artist showing off some of the main
really come through on this characteristics of the artist.
image. Due to (1) her pose –  The colour gold has been in
shows her authority and forced throughout this picture
attitude. (2) her facial P2 in order to show wealth and
expressions make her look power.
serious and in control. (3) the  We have still in forced the idea
grey scale picture – makes her of her appearance – big hair. In
blend into the image and this image we have been able
makes her become the main to give the artist a fierce and in
focus. control attitude which is also
evident in the music video.

16.  To make this advert look authentic
we have also included a picture of
the album cover and the release
date.
 We have still stuck to the main idea‟s
of what we see in this character…
 Colour scheme – we have stuck to
yet again black/ gold and white. We
have created an image of expense
and wealth by using an image of
gold crinkled foil, which relates well
to not only the music video, but also
the lyrics of the song.
 Physical appearance – she yet again
has big blond hair and has a stylish
dress on. This is to again enforce the
idea of the artist being stylish and
 Her pose – sums up her personality; it
shows that she knows she is
 The font – because of the colour of
the text it contrast and makes the
audience focus on the information
which is the main point. The reason
we have chosen this font is because