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Masaru Ibuka         Presented by
co-founder of Sony   RAHUL MEHROTRA
  (1908- 1997)          (Sec-B)
   Founded May 1946
   Name created by combining “sonus” and “sony”
   The company entered into consumer electronics market in
      1950 with its Tape recoder.
   1960 , American branch sonam (sony corporation of
    America)
   Leading manufacturer of audio , vedio ,
     communications , and information on technology
    products.
Management
  Sir Howard Stringer – Chairman, Group CEO
  &Representative Corporate Executive
  Offocer.

 Dr. Ryoji Chubachi- President of Sony
  Corporation, Representative Corporate
  Executive Officer & CEO of Sony Electronics.

 Katsumi lhara- Executive Deputy President,
  CFO, Representative Executive Officer.
SONY
• The Stock of the 21st Century
• Annual sales it consolidated:$56.6 billion.
 Why Buy Sony?
• Brand Name
• Solid Leadership
• Known for quality & innovativeness
• No. Of Product Lines: 14
• Product Length: 64
Consumer Products

• Television & Projector
•   Home Vedio
•   Home Audio
•   Home TheatreSystem
•   Digital Photography
•   Vedio Camera
•   IT & Computing
•   Portable Audio
•   Game
•   Mobile Phone
•   In- Car Entertainment
•   Storage & Recording Media
•   Battery & Charger
•   Accessories




            XPERIA X2
Television & Projector

LCD: BRAVIA

Projector : 2012
Model
IT & Computing

• Laptops & Computers: 37 products
    in different categories.
• Memory Stick.
• Flash / Data Media
Conclusion

What makes Sony successful as a business?
From my results I can suggest that it will the quality
of the products and the satisfaction of the products
buyers bought. Sony is a well established high quality
electrical goods company and 8 out of 10 people who
answered the questionnaire said that with the
products they bought were up to there standard and
they were at least 7/10 happy with the products. 7
out of 10 buyers said that Sony would be there first
choice for electrical goods, this again shows Sony's
popularity and the success Sony has achieved.
Presentation on SONY

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Presentation on SONY

  • 1. Masaru Ibuka Presented by co-founder of Sony RAHUL MEHROTRA (1908- 1997) (Sec-B)
  • 2. Founded May 1946  Name created by combining “sonus” and “sony”  The company entered into consumer electronics market in 1950 with its Tape recoder.  1960 , American branch sonam (sony corporation of America)  Leading manufacturer of audio , vedio , communications , and information on technology products.
  • 3. Management Sir Howard Stringer – Chairman, Group CEO &Representative Corporate Executive Offocer.  Dr. Ryoji Chubachi- President of Sony Corporation, Representative Corporate Executive Officer & CEO of Sony Electronics.  Katsumi lhara- Executive Deputy President, CFO, Representative Executive Officer.
  • 4. SONY • The Stock of the 21st Century • Annual sales it consolidated:$56.6 billion. Why Buy Sony? • Brand Name • Solid Leadership • Known for quality & innovativeness • No. Of Product Lines: 14 • Product Length: 64
  • 5. Consumer Products • Television & Projector • Home Vedio • Home Audio • Home TheatreSystem • Digital Photography • Vedio Camera • IT & Computing
  • 6. Portable Audio • Game • Mobile Phone • In- Car Entertainment • Storage & Recording Media • Battery & Charger • Accessories XPERIA X2
  • 7. Television & Projector LCD: BRAVIA Projector : 2012 Model
  • 8. IT & Computing • Laptops & Computers: 37 products in different categories. • Memory Stick. • Flash / Data Media
  • 9. Conclusion What makes Sony successful as a business? From my results I can suggest that it will the quality of the products and the satisfaction of the products buyers bought. Sony is a well established high quality electrical goods company and 8 out of 10 people who answered the questionnaire said that with the products they bought were up to there standard and they were at least 7/10 happy with the products. 7 out of 10 buyers said that Sony would be there first choice for electrical goods, this again shows Sony's popularity and the success Sony has achieved.