1. Masaru Ibuka Presented by
co-founder of Sony RAHUL MEHROTRA
(1908- 1997) (Sec-B)
2. Founded May 1946
Name created by combining “sonus” and “sony”
The company entered into consumer electronics market in
1950 with its Tape recoder.
1960 , American branch sonam (sony corporation of
America)
Leading manufacturer of audio , vedio ,
communications , and information on technology
products.
3. Management
Sir Howard Stringer – Chairman, Group CEO
&Representative Corporate Executive
Offocer.
Dr. Ryoji Chubachi- President of Sony
Corporation, Representative Corporate
Executive Officer & CEO of Sony Electronics.
Katsumi lhara- Executive Deputy President,
CFO, Representative Executive Officer.
4. SONY
• The Stock of the 21st Century
• Annual sales it consolidated:$56.6 billion.
Why Buy Sony?
• Brand Name
• Solid Leadership
• Known for quality & innovativeness
• No. Of Product Lines: 14
• Product Length: 64
5. Consumer Products
• Television & Projector
• Home Vedio
• Home Audio
• Home TheatreSystem
• Digital Photography
• Vedio Camera
• IT & Computing
6. • Portable Audio
• Game
• Mobile Phone
• In- Car Entertainment
• Storage & Recording Media
• Battery & Charger
• Accessories
XPERIA X2
8. IT & Computing
• Laptops & Computers: 37 products
in different categories.
• Memory Stick.
• Flash / Data Media
9. Conclusion
What makes Sony successful as a business?
From my results I can suggest that it will the quality
of the products and the satisfaction of the products
buyers bought. Sony is a well established high quality
electrical goods company and 8 out of 10 people who
answered the questionnaire said that with the
products they bought were up to there standard and
they were at least 7/10 happy with the products. 7
out of 10 buyers said that Sony would be there first
choice for electrical goods, this again shows Sony's
popularity and the success Sony has achieved.