1. Mobile, have you
clicked yet?
Jason Palgrave-Jones Business Development Director

2. Textlocal….
With it’s headquarters in Cheshire and it’s technical office in
The Midlands, Textlocal brings a fresh and innovative
approach to business mobile communications.
• Our innovative award winning platform 'Messenger now
serves over 91,000 businesses.
• More than 25 million text messages every month.
• At peak times Messenger processes 8,000 texts per
second.
• Circa half a billion messages have been sent via
Messenger.

3. Our clients include

4. Need convincing?
There are
Over 6.2
5.8 billion 30 million trillion
mobile phones phones are sold in
SMS
worldwide the UK each year
messages
accounting for (bbc.co.uk) will be sent in
87% 2012
(bbc.co.uk)
of the global
population
Mobile devices will soon
outnumber
humans by 2016
(Cisco research)

5. Not so ‘old hat’
40% of UK
consumers are
2012 marks interested in being Almost 50% of
mobile contact via mobile consumers who
messaging’s by advertisers respond to mobile
(thedrum.co.uk)
20th anniversary text marketing go
(utalkmarketing.com) on to buy
(Mobithinking.com)
81% of adults keep their
mobile switched on all of
the time, even when their in bed
(media.ofcom.org.uk)

6. Response rates

7. Customer Engagement
Sales Promotion Ticketing For Events
Customer
Service
Lead Generation &
Brochure Request Reminders &
Confirmations)

8. Case study: Sales Promotion
“Looking at the last two campaigns we spent a total of just over £500 on text credits which yielded
£8,000 gross profit. An ROI rate of 16:1.”
Jonathan Broad, Marketing Manager
Overview
ENO is one of the world's largest opera companies, providing
an annual programme of opera, from popular classics, and
operetta, through to more contemporary work and rarely
performed musicals.
Challenge
ENO wanted to increase attendance to times of certain
shows.

9. Case study: Sales Promotion
“Looking at the last two campaigns we spent a total of just over £500 on text credits which yielded
£8,000 gross profit. An ROI rate of 16:1.”
Jonathan Broad, Marketing Manager
Solution
ENO sent last minute offers for specific performances where
they had excessive tickets left. Mitigating any short-term
sales downturn by maximising the value from unsold ticket
inventory using SMS.
Results
• £500 spent on texts that yielded £8,000 gross profit.
• An ROI rate of 16:1

10. Case study:
Customer Service
“Through our mobile text service our customers can manage their finances with ease, and rest assured
that they have access to their accounts on the move at any time of the day 365 days of the year.”
Gary Solomon, Head of Marketing and Acquisition
Overview
Card One Banking is owned by Spectrum
Financial Group and provides banking facilities for
people who may have been refused credit or
personal banking before. They wanted to give
customers access to their accounts on the move.
Challenge
1. Provide customers the ability to get an
immediate balance by phone.
2. Let customers immediately send in a photo of
their passport rather than post, fax or scan
and email it.

11. Case study:
Customer Service
“Through our mobile text service our customers can manage their finances with ease, and rest assured
that they have access to their accounts on the move at any time of the day 365 days of the year.”
Gary Solomon, Head of Marketing and Acquisition
Solution
1. Customers text: BALANCE to 60777
Customers can check their current account
balance and load funds to MasterCard's by
simply sending a text message using SMS.
2. Customers take a picture of passport then
MMS it to Card One’s unique number. This
arrives at Card One as an email with the
attachment.
Results
1. 80% of customers use the mobile banking
facility.
2. Customer feedback has been excellent.

12. Case study: Reminders
& Confirmations
“The Textlocal system is so simple to use, and means we can communicate with every student
instantly to make sure they attend their appointments on time. It means that our guidance service,
which ensures all students are receiving the right support and encouragement to succeed, can run
efficiently and effectively.”
Karen Fitzsimmons, Careers and Employment Department
Overview
The University of Liverpool's Careers & Employability Service needed
an effective way to communicate with students and graduates
regarding reminders for up and coming appointments and updates
within the service.
Challenge
Reduce the number of missed appointments for their Careers &
Employability Service.

13. Case study: Reminders
& Confirmations
“The Textlocal system is so simple to use, and means we can communicate with every student
instantly to make sure they attend their appointments on time. It means that our guidance service,
which ensures all students are receiving the right support and encouragement to succeed, can run
efficiently and effectively.”
Karen Fitzsimmons, Careers and Employment Department
Solution
Texts sent automatically from their CRM system to students the
evening before their appointment.
Results
Significantly reduced the number of no-shows.
Text service then used to keep students informed about other activities
as well.
Mobile is cost-effective for public sector organisations with many adhering to
strict budgets

14. Case study: Lead Generation
& Brochure Request Service
Overview
Hartwell is one of the UK's leading multi-franchise retail motor groups
operating 22 sales and after-sales motor dealerships across England.
Challenge
Collect mobile numbers for future SMS promotions. Engage with
existing customers and prospects to update on new stock arriving, text
bespoke special offers, promotions, & finance plans.

15. Case study: Lead Generation
& Brochure Request Service
Solution
Text: Hartwell to 60777 Mobile numbers were collected from prospects
who visited or made an enquiry at a Hartwell dealership.
Thank you texts were sent to customers to inform them that their car is
ready for collection.
Results
Mobile Marketing gave a massive return on investment and provided an
excellent tool for promotions and special offers.

16. Case study:
Ticketing For Events
“Using QR Codes to track attendees meant that Greenpeace staff could easily use mobile phones to
track who attended. Being able to track everyone electronically through the Textlocal reporting system
worked perfectly for us, as we were able to follow up with our supporters accordingly to say thank you
for coming, or reach out quickly to those that couldn’t make it with a separate message.”
Molly Brooks, Digital Marketing Co-ordinator at Greenpeace
Overview
Greenpeace arranged a launch event for their
famous Rainbow Warrior III ship.
They needed a cost and time effective way to track
attendees and to improve the efficiency of their
marketing efforts to their supporters.
Challenge
Greenpeace worked with Textlocal to execute the
launch event of their famous Rainbow Warrior III
ship.

17. Case study:
Ticketing For Events
“Using QR Codes to track attendees meant that Greenpeace staff could easily use mobile phones to
track who attended. Being able to track everyone electronically through the Textlocal reporting system
worked perfectly for us, as we were able to follow up with our supporters accordingly to say thank you
for coming, or reach out quickly to those that couldn’t make it with a separate message.”
Molly Brooks, Digital Marketing Co-ordinator at Greenpeace
Solution
They embraced the latest mobile technology using
QR Codes to track attendees and to improve the
efficiency of their marketing efforts to their
supporters.
Results
• Mobile made the whole process fast and
accurate.
• Reduction in the need for paper forms at the
event
and is therefore kinder to the environment.

18. Textlocal’s Top Tips to a perfect
SMS campaign

19. Textlocal’s Top Tips to a perfect
SMS campaign

20. See how simple SMS is…
Text
21
to
60777
Now

21. Thank you