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Mobile commerce market statistics
1.
Mobile'Commerce'
Market'Sta0s0cs' Remco'Marcelis' Chief'Opera0ng'Officer' noq.com.au'
2.
Mobile'Commerce'is'exploding…' •
The$mobile$commerce$market$is$set$to$treble$in$the$next$three$years$–'in'the' US'market'alone,'this'is'predicted'to'increase'from'US$11'billion'in'2012'to'US $31$billion$in$2015.$$ • In'both'the'US'and'Australian,'Smartphone$usage$is'increasing'from'50%'of'all' phones'to'75%+'(US)'and'90%'(Australia)'and'approach'75%$of$the$ populaBon.' • Smartphone'users'are'already'purchasers'–'25%$of$Australian$Smartphone$ users$have$purchased$on$their$phone,'33%'have'done'so'in'the'US'' • In'the'US,'63%'of'Smartphone'users'purchase'at'least'monthly'–'20%$ purchase$on$a$daily$basis$ US' Australia' %'of'smartphone'users'who'have'purchased'' September'12' 2'
3.
The'number'of'smartphones'is'growing'
In'the'US:' • Today,'there's'about'115m'smartphone'users,'making'up' nearly'50%'of'all'phone'users'and'just'over'a'third'of'the' popula0on' • By'2015,'there'll'be'around'176m'smartphone'users,'making' up'nearly'70%'of'all'phone'users'and'just'over'half'the' popula0on' Source:(h*p://www.emarketer.com/Ar4cle.aspx?R=1009014&ecid=a6506033675d47f881651943c21c5ed4( September'12' 3'
4.
Android'leads'on'Smartphones,'but'iOS'
dominates'overall' In'the'US:' • In'Smartphone'use'only,'Android'Smartphones'accounted'for' 48%'(nearly'half'of'all'Smartphones),'with'iPhones'43%' • If'you'add'other'mobile'devices'like'tablets'to'the'mix,'Apple' Inc.’s'iOS'beats'Android'in'the'U.S.'by'a'wide'margin'—'59%' to'be'exact.' • Apple’s'iOS'pla_orm'—'on'iPhones,'iPads'and'iPod'Touches'–' reached'37.9'million'people,'while'Android'reached'23.8' million,'on'phones'and'tablets' Source:( h*p://blog.nielsen.com/nielsenwire/online_mobile/smartphonesMaccountMforMhalfMofMallMmobileMphonesM dominateMnewMphoneMpurchasesMinMtheMus/( ( Source:( h*p://blogs.wsj.com/digits/2011/04/19/aMlookMatMipadMusersMappleMs4llMtrouncingMandroid/? mod=yahoo_hs( …( September'12' 4'
5.
Mobile'purchasing'is'on'the'rise,'…'
• In'the'US,'over'a'third'of'people'have'purchased'on'their' Smartphone' Source:(h*p://services.google.com/R/files/blogs/final_global_smartphone_user_study_2012.pdf(( September'12' 5'
6.
…'with'users'purchasing'more'frequently.'
• At'least'half'of'Mobile'Shopper'make'purchases'monthly'on' their'Smartphones' • In'the'US,'20%'of'Smartphone'users'make'daily$purchases$ Source:(h*p://services.google.com/R/files/blogs/final_global_smartphone_user_study_2012.pdf(( September'12' 6'
7.
Mobile'Commerce'is'set'to'explode'
• In'the'US,'Mobile'Commerce'is'set'to'reach'US$31'billion'by' 2015,'and'this'excludes'digital'purchases'such'as'iTunes' music,'videos,'books'&'apps’s' Source:(h*p://www.emarketer.com/PressRelease.aspx?R=1008716(( September'12' 7'
8.
People'are'buying'for'onatheago'
convenience' Source:('ComScore,'Handheld(Shopping:(How(Mobile(is(Changing(the(Retail(Environment( September'12' 8'
9.
People'are'buying'clothing,'0ckets'and'
daily'deals' • 37%'purchased'clothing/ accessories' • 35%'bought'event'0ckets' • Just'over'a'third'bought'daily' deals'or'gid'cer0ficate' Source:(www.comscore.com/Press_Events/Press_Releases/2011/12/Mobile_Shopping_Goes_Mainstream(( September'12' 9'
10.
Australian'Internet'users'are'already'
ac0ve'and'growing'purchasers' In'Australia:' • Online'buyers'will'approach'70%'of'all'internet'users'in'2012,' for'a'total'of'9.5'million' • B2C'ecommerce'sales'in'the'country'will'rise'from'$10.5' billion'in'2011'to'$13.3'billion'in'2012,'an'increase'of'26.7%' • They'will'spend'an'average'of'over'$2,100'in'the'year'online' Source:(( h*p://www.emarketer.com/Ar4cle.aspx?R=1009059&ecid=a6506033675d47f881651943c21c5ed4((( ( September'12' 10'
11.
The'number'of'smartphones'is'growing'
• As'at'December'2011,'there'were'about'8.5m'smartphone' users,'accoun0ng'for'just'under'50%'of'all'phone'users' • There'are'expected'to'be'nearly'10'million'more'to'be'in'use' by'2015,'taking'the'total'number'of'smartphone'users'to'18.5' million.''By'2015'nearly'90%'of'all'mobile'phone'users'will' have'a'smartphone'as'their'primary'mobile'device' Source:(h*p://au.nielsen.com/site/documents/NielsenMobileDeviceTrafficNielsenFeb62012.pdf(( Source:(Telsyte’s(Australian(Smartphone(Market(Study(2011M2015( h*p://www.telsyte.com.au/?p=1140(( September'12' 11' (
12.
…'and'we’re'already'ac0vely'banking'
and'purchasing'on'Smartphones' • Four'million'users'(50%'of'Smartphone'users)'use'mobile' banking' • Over'a'quarter'of'us'have'already'having'purchased'a'product' via'a'smartphone' • 9%'of'all'PayPal'transac0ons'in'Australia'are'conducted'on'a' mobile'–'tremendous'growth'considering'that'figure'was'only' 1%'at'the'beginning'of'2011.''' ' Source:'Australian'Informa0on'Industry'Associa0on'(AIIA)'Whitepaper'Mobile'Payments'' Cooperate,'Collaborate,'or'Abdicate hhp://www.aiia.com.au/resource/collec0on/EAE0BB1Da0B99a45BCaAA11a01039AF6F4B2/ aiia_fs_thought_leadership_m.pdf' ' September'12' 12'
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