This presentation will provide an overview to Social Networks from a holistic perspective, focusing in the evolution of social communications tools. Challenges, limitations and solutions in today’s business context will be covered, as well as a few takeaways on how leaders, professionals and managers can benefits from early adopting social networking tools. http://www.rafamara.com

1. Social network with and
without computers
Cisco CITS Leadership Forum
Dec 13, 2012
Rafael Marañón Abreu
Co-founder , MIT Social Media Club
Product Manager, Cisco Enterprise Networking Software (NOSTG)
@rafaelmaranon

2. Content
Overview of Social Media
– Definition, evolution and challenges
MIT Social Media Club
– Need for collaboration in the academia
Takeaways
– Benefits and how to start using it

3. What is a social network?
@rafaelmaranon

4. What is a social network?
@rafaelmaranon

5. What is a social network?
Fmsasg.com
@rafaelmaranon

6. What is a social network?
Wikipedia @rafaelmaranon

7. What is a social network?

8. What is a social network?
• A set of nodes and ties between these nodes.
Wasserman & Faust, 1994
Node
Relationship
@rafaelmaranon

9. What is a social network?
Digital influence is the ability to create an effect, change opinions and
behaviors, and drive measurable outcomes online.
@rafaelmaranon

10. What is a social network?
@rafaelmaranon

11. What is a social network?
@rafaelmaranon

12. What is a social network?
@rafaelmaranon

13. Evolution
EMOTIONS LANGUAGE WOM WRITING
PRINTING NEWSPAPER MAIL / TELEGRAPH PHONE
TYPEWRITER/ PC / E-MAIL
RADIO TELEVISION FAX @rafaelmaranon

14. Challenges
Global Work Force Resources Decision Making
Productivity
Travel Cost / Commute
@rafaelmaranon

15. Challenges
• Communication gap: Need for a common ground where MIT
students from different background may exchanges their
ideas and create cross disciplinary projects.
– Engineering-Business Schools
– Faculty-Students-Staff
– Academia-Industry
– Entrepreneurs-VC
@rafaelmaranon

16. Why?
• To explore and understand social media
• To study its development and dynamics
• To create a collaborative platform and environment within the MIT community
@rafaelmaranon

17. Course ESD.942
Social Media: Trust, Information Seeking & Systems
Innovation in the Digital Age
Joseph Coughlin, Director of the MIT AgeLab, Rafael Marañón-Abreu and Azamar Abdymomunov
• Landscape and dynamics.
• Basic skills and tools.
• Information and knowledge
management.
• Applications in Health &
Wellbeing, Finance, Safety
and Organization
Development.
• Impact on public trust, individual
decision-making and systems
innovation
@rafaelmaranon

18. Approach:
• Influence
• Information seeking and Validation
• Check and Balance
• Power of Share Knowledge
• Change and Transformation
• Learning
• Dialog

19. Organization Development
• Collective Intelligence: Groups of individuals
doing things collectively that seem intelligent
Thomas W. Malone
Director MIT Center for Collective Intelligence.
@rafaelmaranon

20. 2012 Cisco Connected World Technology Report

21. Takeaway
In summary:
– Computing social networks tools are part of
social communication evolution
Benefits:
– Trust, Influence and Transparency
Why professionals, leaders and managers
should adopt it?
– It is the most effective social communication
channel today
@rafaelmaranon

22. How to start?
@rafaelmaranon

24. Thank you!
@rafaelmaranon

25. NEXT
Sociometers
Honest Signals: How They Shape Our World
(Alex Pentland, 2008)
@rafaelmaranon

26. Social Business

27. @rafaelmaranon