1. Image Repositioning Project

2.  Reference in education for the Health area
 15 graduate courses, 20 post-graduate courses, 2 MBAs and a Master’s
 Over 2,000 students
 Transfer brand’s good image in Health to Education
 Increase visibility in Career and Health media vehicles

3.  Perception survey with ecosystem of the Institution
 Action plan focused on stakeholders
 Training teachers to transform them into spokespersons
 Relationship program with opinion makers
In 12 months
 Over 700 dedicated articles
 Over 6 million ROI in spontaneous media
 Increased visibility for the Institution in the Career, Health and Education segments