1. VICE
MAGAZINE
ANALYSIS,
FRONT
COVER
MASTHEAD
CENTRAL
IMAGE
The
masthead
of
the
magazine
is
not
The
central
image
completely
dominates
the
located
in
the
central
posiFon,
typically
front
cover,
the
picture
itself
is
bold
and
abrasive
for
many
magazines
the
masthead
is
and
quite
unusual,
when
paired
with
one
of
the
located
usually
centrally
and
at
the
top
only
cover
lines
to
be
found
on
the
cover,
it
is
of
the
cover,
this
gives
it
a
larger
status
deducible
to
the
reader
than
the
photo
has
been
and
is
mostly
convenient
for
the
reader,
taken
of
someone
under
the
influence
of
drugs.
in
order
to
select
the
magazine
they
What
makes
the
photo
so
bold
is
its
naturalisFc
want
when
browsing.
This
however
has
temperament,
the
photo
appears
to
have
been
not
been
used,
the
masthead
is
located
taken
from
a
night
out
rather
than
an
arranged
to
the
leM
of
the
page
in
the
top
corner
photo
shoot,
this
gives
it
a
certain
amount
of
(using
the
leM
side
third
rule),
it
is
also
bluntness,
which
at
the
same
Fme
is
poeFc.
It
is
considerably
smaller
than
other
an
effecFve
and
eye
catching
cover.
magazines
such
as
Complex
and
Dazed.
This
trend
is
common
with
VICE
DIRECT
MODE
OF
ADDRESS
magazine,
and
its
abstract
size
and
The
direct
mode
of
address
seems
to
be
aimed
at
a
posiFoning
helps
make
it
stand
out
in
its
younger
audience.
This
is
established
immediately
own
way,
for
this
parFcular
issue
it
is
by
the
Tag
Line
located
at
the
boVom
of
the
page,
arguably
that
the
mastheads
posiFon
VICE
caters
for
a
supposedly
‘niche’
group
of
helps
the
reader
get
a
clearer
picture
of
readers,
these
would
be
interested
by
the
Tag
line
the
main
image,
and
makes
it
stand
out
and
the
photo
which
is
all
included
by
the
direct
further.
mode
of
address.
COLOURS
The
colours
of
both
the
masthead
and
the
main
image
compliment
each
other
well,
they
are
all
quite
neutral
and
passive,
and
by
using
light
colours
the
actual
cover
is
very
welcoming
in
an
odd
sense,
and
easy
on
the
eye.
Due
to
the
abrasive
and
brave
picture,
I
think
this
is
a
successful
ploy,
as
it
too
many
bright
colours
were
used
with
such
a
enFcing
photo
it
may
be
a
bit
‘much’
or
difficult
to
grasp
for
the
everyday
reader.
Another
interesFng
feature
of
the
colours
is
the
picture
quality
that
compliments
it,
it
is
of
a
lower
quality
than
say
a
Complex
magazine
cover,
where
it
is
very
apparent
a
professional
shoot.
With
this
cover
the
image
almost
seems
Polaroid
and
from
a
different
era,
yet
again
adding
to
the
‘night
out’
feel
the
cover
provides
2. VICE
MAGAZINE
ANALYSIS,
TABLE
OF
CONTENTS
TEXT
COLOUR
The
text
throughout
the
magazine
The
colour
pallet
on
the
table
of
contents
and
the
table
of
contents
alike
is
is
kept
almost
monotone
and
simplisFc.
also
very
minimalisFc
and
keeps
to
Unlike
other
magazines
such
as
Kerrang!,
a
consistent
theme.
Though
the
text
the
table
of
contents
is
very
minimalisFc
is
just
a
standard
font,
VICE
use
this
in
terms
of
layout
and
text.
The
colour
to
great
effect,
by
making
the
scheme
is
basically
black
and
white,
apart
arFcles
featured
oMen
very
from
the
central
image
which
is
a
deep
interesFng
or
even
taboo
in
blue
colour
that
dominates
a
good
content,
the
contrast
between
a
percentage
of
the
page.
The
very
neutral
very
normal
font
and
very
abnormal
coloured
text
and
background
allows
the
content
works
well.
Large
focus
to
be
drawn
on
the
interesFng
corporaFons
such
as
Apple
use
a
image
which
is
to
an
extent
a
great
deal
similar
style
of
font
and
layout.
By
more
colourful
and
aVracFve.
The
two
VICE
doing
this,
the
text
is
easy
separate
pallets
compliment
each
other
going
on
the
eye
and
actually
very
very
well
and
though
they
are
a
stark
enjoyable
to
read,
the
arFcles
are
contrast,
they
are
harmonious
in
the
way
usually
lengthy
which
means
the
they
are
combined.
This
is
not
unlike
text
has
to
be
bearable
or
even
VICE’s
other
contents
pages,
oMen
this
enjoyable
visually,
this
is
scheme
is
repeated
as
it
is
effecFve.
demonstrated
in
the
table
of
contents.
Beneath
the
subFtle
for
DIRECT
MODE
OF
ADDRESS
each
arFcle
is
a
smaller
amount
of
The
mode
of
address
in
the
table
of
informaFon
designed
to
hook
the
contents
is
immediately
apparent
and
reader
in.
this
is
a
slightly
smaller
prominent,
VICE
typically
aim
their
text
and
a
very
slightly
different
magazine
at
a
large
audience
but
in
font
to
highlight
its
significance
parFcular
younger
people.
Their
aVenFon
against
the
individual
headings.
is
not
only
drawn
to
the
dramaFc
and
IMAGE
block
capital
subheadings
but
also
the
The
image
is
a
effecFve
singular
center
piece
of
the
contents
table,
its
broody
and
qwerky
bizarre
image
centered
in
the
middle.
By
nature
Is
amplified
by
the
simple
pallet
of
the
other
colours
and
text
on
the
page.
Its
dark
using
current
terminology
and
abrasive
colour
scheme
and
immediate
presence
on
the
page
is
relayed
to
the
reader
by
its
large
phrases
such
as
‘GOD
SAVE
BELFAST’
the
size,
it
is
an
effecFve
eye
catching
image
that
is
not
only
interesFng
but
also
helps
the
younger
reader
is
addressed
comfortably
reader
to
noFce
the
contents
when
flicking
through
adverFsements.
It
is
unusual
in
nature,
and
efficiently
which
VICE
have
used
to
reflect
the
content
of
the
magazine.
3. VICE
MAGAZINE
ANALYSIS,
DOUBLE
PAGED
SPREAD
IMAGES
The
images
VICE
MODE
OF
ADDRESS
magazine
have
used
The
reader
(a
young-‐
here
are
disturbing
ish
person)
is
and
very
realisFc,
addressed
totally
by
they
have
a
lot
of
the
troubling
and
realism
about
them
alluring
images.
Not
portrayed
though
only
this,
the
reader
is
acFon
shots
and
aVracted
by
the
taboo
griVy
subject
maVer.
and
eccentric
break
up
The
images
violent
subheading
in
the
text,
and
abstract
status
is
and
the
large
kicker
enhanced
further
by
which
signals
adult
how
they
are
paired
content.
with
such
‘normal’
COLOUR
fonts
on
the
other
The
colours
in
the
page.
As
you
can
double
paged
see,
the
images
spread
are
vivid
dominate
a
full
page
and
bold
on
the
in
the
double
paged
singular
page
spread,
which
also
dominated
by
shows
their
high
images,
the
colour
status
in
the
scheme
is
far
more
magazine.
I
think
passive
on
the
leM
they
are
deliberately
page,
which
shows
placed
there
in
such
contrast
and
TEXT/FONT
grandeur
to
really
highlights
the
The
text
on
this
double
paged
spread
is
very
similar
to
other
arFcles
in
the
magazine
and
also
its
capture
not
only
the
effecFveness
of
the
table
of
contents,
it
is
simplisFc,
with
a
large
kicker/drop
capital
at
the
start
of
the
arFcle
is
extreme
readers
eye
but
also
images,
the
liVle
in
comparison.
The
font
size
and
text,
and
also
its
very
passive
colouring
are
so
easy
on
the
eye
that
their
imaginaFon
colour
used
on
the
the
reader
has
no
issue
and
is
not
daunted
by
the
extensive
and
detailed
size
of
the
text
in
the
when
perhaps
page
featuring
text
arFcle.
A
shorter
while
down,
the
arFcle
is
broken
up
by
a
subheading
that
is
liVered
with
profanity,
flicking
through
the
helps
the
reader
it
is
short,
snappy,
and
dramaFzed
by
its
content.
The
size
of
this
font
is
also
considerably
larger
than
magazine.
easily
comprehend
the
standard
text
in
the
arFcle
which
also
gives
it
a
larger
status
and
helps
to
break
up
the
length
of
the
arFcle.
the
arFcle.