3. PRESIDENT’S ADDRESS

4. NATIONAL ASSOCIATION OF
REALTORS (NAR) REPORT
 Total sales in 2012 were the highest in 5 years,
while the annual price rose the most since 2005
 Total existing-home sales are 12.8% above the
4.38 million-unit level in December 2011
 Preliminary annual total for existing-home sales
in 2012 was 4.65 million, up 9.2% from 4.26
million in 2011 – the highest volume since 2007
and the strongest increase since 2004

5. CALIFORNIA
ASSOCIATION OF
REALTORS (CAR)
STATISTICS

14. SOUTHERN CALIFORNIA
REGION

20. SAN DIEGO COUNTY

24. REAL LIVING LIFESTYLES 2011
 Total Company Sales Volume: $661,192,480
 Total Company Closed Units: 1,290 Homes SOLD
 Avg. Sales Price: $518,269
 Days on Market: 77

25. REAL LIVING LIFESTYLES 2012
 Total Sales Volume: $876,694,492 (+33%)
 Total Closed Units: 1,667 Homes SOLD (+29%)
 Avg. Sales Price: $533,153 (+3%)
 Days on Market: 70 (-9%)
 Market Share Key Improvements: 25% increase
over 2011 sales volume

26. RLL CLOSED UNITS – IMPROVEMENT
1,800 1,667
1,600
1,400 1,290
1,200
1,000
800 Closed Units
600
400
200
0
2011 2012

27. RLL CLOSED VOLUME – IMPROVEMENT
1,000,000,000
900,000,000 876,694,492
800,000,000
700,000,000 661,192,480
600,000,000
Closed Volume
500,000,000
400,000,000
300,000,000
200,000,000
2011 2012

28. RLL AVG. SALES PRICE – IMPROVEMENT
550,000
533,153
525,000 518,269
500,000
Avg Sales Price
475,000
450,000
2011 2012

29. REAL LIVING LIFESTYLES - THE 5TH LARGEST
FIRM IN SAN DIEGO!

30. OUR LOCATIONS

31. “The harder
the
conflict, the
more glorious
the triumph”
– Thomas Paine

32. WE ARE NOT ONLY SURVIVING…WE
ARE THRIVING!

35. Mark Loscher
COO/CFO, Owner/Partner

36. Jim Browne
Broker of Record, Owner/Partner

37. Steve Rodgers, Mark Loscher & Jim Browne
Company Leaders and Owners

38. OUR FABULOUS TEAM…

39. Eileen Schwartz Rich Johnson Vice President of BusinessGuillen Title Broker Associate
Sam
Vice President of Training Development Branch Manager, Rancho Bernardo & Agent Development
and Professional Development Branch Manager, La
Costa/Encinitas

40. Dixie Courtney Branch Diane Hogencamp Branch Joe Martinez Branch Todd Van Ness Branch
Manager, Manager, Carlsbad Village & Carlsbad Manager, Manager,
Del Mar Faire Escondido Carmel Valley

41. Marcia Macbeth Director Amber Green Agent Kristen
of Administration Services &
Licensing Coordinator
Stebbens Accounting
Specialist

42. Ron Brownell Assistant Raymond Dee Emerson Director of
Head Broker, Relocation
Director of Compliance
Doucette Director of & Mobility Services
Financial
2012 Realtor of the Planning & Analysis
Year!

43. Sherry Moore Advertising Donna Megan Willis Marketing & Stephanie Breneman
Coordinator Creative Manager
Niksich Director of Marketing Assistant
Operations

44. OFFICE ADMINISTRATORS
 Amber Green  Cheri Rice
- Escondido - Las Costa/Encinitas
 Sara Hastings
 Sue Regis
- Del Mar
- Carmel Valley
 Marcia Macbeth
 Heather Vuytowecz
- Fairbanks Ranch
- Carlsbad Village, Carlsbad
 Dana McIntyre Village Faire
- Fairbanks Ranch
 Linda Webb
- Rancho Bernardo

45. TRANSACTION COORDINATORS
 Jeannie Jobe  Marva Shaw
- Rancho Bernardo - Escondido
 AJ Johnson  Minerva Alvarez
- Del Mar, Fairbanks Ranch - Carmel Valley, La
Costa/Encinitas
 Ellie Salazar
- Carlsbad Village, Carlsbad
Village Faire

46. OUR AFFILIATES

48. OUTGOING RELOCATION BENEFITS
FOR AGENTS AND CLIENTS
 Broker-to-Broker Referrals are placed with competent & experienced
agents
 You can make money on every outbound referral
 Relocation can service your client's real estate needs beyond your
neighborhood or city
 Experience the difference Relocation offers to your referrals!
 No hassle, a great agent match for your clients needs wherever they
are looking to Buy or Sell (United States & Canada)
 Want to interview the agent first? - No problem! Relocation is here to
help make your client feel at ease.
 Relocation will monitor for service satisfaction, and keep you informed
throughout the transaction!
 Relocation will send you updates on the progress and report to you if a
Sale is Pending!
 YOU will get paid when the Sale has successfully closed!

49. AGENT TESTIMONIALS
“I used Dee's services for a client purchasing a home in Portland, Oregon. She put them
in touch with a great agent and managed the entire process. She kept me informed of
the status of the transaction and always followed-up to any questions we had. Her group
is a great resource and saves us time so we can focus on other sales.” - Rhonda Herbert
“It has been my pleasure to work with Dee on a few outbound referrals over the past 2
years. Dee makes the process so seamless and my clients feel like we are her top
priority. She is always prompt to reply (regardless of the day or time), and follows up
diligently. I highly recommend using Dee for all you relocation needs!” - Patti Hall
“When Dee called me last year to say she was heading up our Relo Department I was
thrilled and immediately started thinking about people I knew who might be moving.
When some past clients of mine who were thinking about a move to Chicago, I
immediately hooked them up with Dee who got them another Real Living agent in
Rancho Cucamonga who was awesome. The best part was hearing from the client
afterwards on what a positive experience it was and the second best part was getting a
nice fat check! Thank you Dee!” - Steve Leach

50. OUR BUSINESS MODEL

51. OUR COMMUNITY INVOLVEMENT
Real Living Lifestyles supports the following causes and organizations:
 Annual Community Service Day Fair, Oct. 6 2012
 Friends and Family Community Connection put together more than 60,000
meals to feed the hungry all over the world
 Helen Woodward Animal Center
 Leez PJ’s for Kids
 Day at the Races – Project Concern
 Red Nose Run 3-5K – Fresh Start Surgical Gifts
& Semper Fi Fund
 Community Resource Center
 Rady Children’s Hospital
 Holiday Basket Drive

52. GLOBAL REACH, LOCAL TOUCH – THE WAY WE WERE

53. GLOBAL REACH, LOCAL TOUCH – THE WAY WE ARE

54. THE POWER OF THE AGENT-CLIENT
RELATIONSHIP

55. PREMIER SERVICE®
 Real Living is a network of prominent local real estate companies
that embrace common values, principles and practices of Premier
Service® to deliver exceptional service experiences to consumers.
 We are the only national real estate company that gives clients the
power to grade our performance using a third-party survey
company.
 This dedication and commitment has resulted in a national 96%
customer satisfaction rating – the best in the industry.

56. THE SURVEY
 Giving clients the opportunity to
grade our service sends an
unmistakable message that:
– we are committed to service excellence
– we hold ourselves accountable
– their opinion is important
– their input is valued
 Surveys allow us to document a
track record of superior service
that no other company can match.

57. MEMBER BENEFITS OF
THE NORTH SAN DIEGO
COUNTY ASSOCATION OF
REALTORS (NSDCAR)

60. North San Diego County Association of REALTORS®
The Education Edge
NSDCAR is Your Education Resource
Assisting You With Your Business Success!
FREE Member Exclusive Classes Technology
Held throughout the year Learn the skills you need in the computer lab to
streamline your business
Live Professional Development
Strengthen your skills in today’s market:
Webinars
foreclosure, short sale, legal Participate from the convenience of your home or
updates, commercial and much more office
Professional Designations How To Training Videos
Increase your marketability and knowledge Master an application at your own pace
with a designation class
Scholarships
New Licenses and Renewal For agents obtaining designations or students
Homestudy – online - live classes attending college real estate courses
Outreach – NSDCAR Comes to office!
zipForm® 6 training, Legislative updates, Professional Standards, at your office

61. MEMBER BENEFITS OF
THE CALIFORNIA
ASSOCIATION OF
REALTORS (CAR)

65. TRANSACTION POINT® - THE EASY CHOICE!
 10+ year track record Since
2001, TransactionPoint®
 Supporting over 120,000 has been used:
transactions per year
• Cloud-based system has
digitized and managed
 Custom screens for: over 16,000,000
 Transaction Coordinators documents
 Brokers (compliance review)
 Agents • Closed over 1,000,000
 Customers
transactions
• Assisted in transacting
nearly $190 Billion in
closed sales volume!

66. TRANSACTION POINT® ROLLOUT
 Q3 2012 systematic roll-
out with training for office
Transaction Coordinators
 January
2013, Transaction
Coordinators all using
TransactionPoint and
nearing 100% paperless
transactions!
 Team and staff assistants
begin training Q1 2013
 Agent self-service
training (coming soon)

67. TRANSACTION POINT® OVERVIEW
 Generate and track leads to your ancillary businesses
 Track tasks, documents, orders
 Generate alerts and reminders
 Digitize and share documents
 Order services and receive reports/docs electronically
 Integrates with MLS, forms, contact management, accounting
softwareand e-signature systems
 Easy Broker review
 iPad application late Q1 2013

68. THE RIPPLE EFFECT

70. JIMMY MACKIN
sponsored by

71. CHRIS SMITH
sponsored by

72. FOR MORE INFO:
• http://curaytor.com/
• https://www.facebook.com/HireChrisSmith

75. Thank you to our sponsors:

76. Real Living
Lifestyles
Academy

77. The Training We Offer
New Agent Program
Real Success Solutions-RSS
Supplemental Classes
Marketing Skills Series

78. New Agent Program
• 2 ½ weeks in classroom and live classes for newly
licensed real estate agents
• New Agent is then Placed with a mentor to work
side by side with for their first three closed
transactions
• This year our 16 New Agents helped 37 Families
either buy or sell a home and closed just under 16
million dollars in volume

79. Something New for New Agents
In Mentor Program
Sponsored by 1st American Home Warranty
Fantastic Daily Mobile Tracking to Pinpoint
Where Coaching is Needed the Most

80. RSS Program
This Program has been developed to
assist you in improving your skills,
creating systems and standards allowing
you to take your business to the next
level or to provide you with a restart
The Group Meets for a weekly sessions
with Eileen

81. What can you expect from
completing RSS
The Agents that participated in RSS 2012
Had an average increase of 36%
Program Overall we have had from 13% to
over 300% increases in business
If you are interested in being a part of our
RSS Program
please talk to Eileen Schwartz

82. Supplemental Class Offerings
coming soon…..
10 Week Think & Grow Rich Mastermind
startsMarch 3rd Forum 11:30-1:00 Weekly
How to Have Wake Up Money
Creating Wealth through Real Estate
Forum Feb 6th 1:30pm - Rancho Bernardo Feb 11th 2:00pm - Del Mar Feb 15th 10:30am
Group Calling SOI with Monthly Topics
At Forum Training Center On Tuesdays 3:30-5:00pm Weekly starting February 5th

83. Master Classes
The Master Classes are offered and taught by
Eileen Schwartz and Steve Rodgers
These classes are by invitation only and are for
Our Top 50 Agents in the Company
Topics for this year will be:
• Personal Growth Plan &Mindset
• How to Use Personality Styles to make your
Presentations even stronger
• Negotiations - Asking Great Questions with answers in
mind
If you are in the top 50 You will be receiving your invitation
the first session is tentatively scheduled for March 7th

84. 2013 MARKETING UPDATE

85. 360 DEGREE MARKETING

86. SAN DIEGO UNION TRIBUNE
New Ad Layout
New Low Price
New Ad Schedule
Online Marketing
Media Marketing

87. SAN DIEGO UNION TRIBUNE
FIRST & FOURTH SUNDAY:
NORTH ZONE
NORTH ZONE $50
READERSHIP 255,390
SECOND SUNDAY:
CENTRAL ZONE
NORTH & CENTRAL ZONE $65
EAST/SOUTH ZONE
READERSHIP 640,926

88. SAN DIEGO UNION TRIBUNE

89. PR WEB
Highest rated SEO Press
Release Service
Generate search engine
optimized press releases with
links, photos and share
buttons

90. PR WEB

91. PR WEB
Your news delivered to
thousands of media outlets with
one click
Search-engine friendly
releases
Detailed analytics: who read
it, who clicked it, who shared it

92. ZILLOW FEATURED LISTINGS
Zillow 8.61%
+
Yahoo 6.06%
=
14.67%

93. ZILLOW FEATURED LISTINGS
You have control over your listings with your featured agent status

94. ZILLOW FEATURED LISTINGS
Zillow on ARC –
With a How to Guide for Updating
Your Agent Profile

95. ZILLOW REVIEWS

96. TRENDGRAPHIX

97. TRENDGRAPHIX
Drill Down By:
Larger Areas
Smaller Areas
Pricepoint
Square Footage
Property Type
Year Built

98. TRENDGRAPHIX
LEAD
GENERATION

99. TAX SAVER NETWORK
A one-stop portal to learn & one-click 1031 Exchanges

100. TAX SAVER NETWORK
GIVE YOUR CLIENTS A VALUE ADD RESOURCE
 $49 annual membership for FREE
 Personal consultations with attorney or trained mentor
 “Ask TaxSaver” your questions, FAQ’s/tax-saving tips
 Instant exchanges 24/7
 $200 discounts on fees
Network

101. MOBILE
9 out of 10 house hunters searched online during the homebuying process with 52%
choosing that as their
>>>>>>>>>>first step in the process
Over the past four years,
real estate-related searches on
Google.com rose 253%
About one-fifth of such searches
occurred on mobile devices
>>>>>>>>>>a 120% year-over-year increase
Source: "The Digital House Hunt: Consumer and Market Trends in Real Estate," includes custom research from NAR's 2012 Profile of
Home Buyers and Sellers as well as internal Google data and research conducted by Google and third-party marketing firm Compete

102. MOBILE CARD CAST

103. MOBILE CARD CAST
Text Message Codes
for Sign Riders
A Mobile Website
QR Codes

104. MOBILE CARD CAST
Tracks all mobile leads, mobile number of lead, property of interest,
and tells agent if lead requested a call back.

105. PREMIER SERVICE

106. PREMIER SERVICE
REAL LIVING LIFESTYLES 1/1/12-12/31/12
96.68
%

107. PREMIER SERVICE

108. PREMIER SERVICE
BUYER REPORT
SELLER REPORT

109. SNEAK PEEK:
NEW LISTING PRESENTATION

110. SNEAK PEEK:
NEW LISTING PRESENTATION

111. ELEGANT HOMES LISTING BOOK
COMING
MARCH 1
8x8 Hard Cover Book

112. WEB MAKEOVER
COMING
IN MARCH!

113. TECH SUPPORT!!
Real Living Business Center Support
General Tech Support for ALL of your computer challenges
Remote – can access your computer from a remote location
Mobile – will come to your office or home!

115. RUSS SCHREIER ROBBI CAMPBELL
Managing Director, Samuel Carmel Valley Office
Scott Financial Group
BETH SACKETT SANDI HADLEY
President, Centennial Carlsbad Office
Escrow
BRIAN OLENIK
Sales Manager, Fidelity SEAN ZANGANEH
National Title Company Rancho Bernardo Office

116. BILL WALSH
sponsored by