Bonfire Social Media analyzes 3 companies within particular industry and their use social media for communication.

1. Bonfire Analysis – Excellent| Good | Poor While B2B social media marketing is still a new concept, there are examples of companies creating effective campaigns. We analyze companies that are dedicating resources toward building engaged online communities. Our analysis is based upon how effectively the company uses social media to meet their overall marketing objectives and positively influence brand sentiment. We have found the following companies using Facebook Pages as part of their HR, Marketing or PR efforts: BP – Excellent Chevron – Good ConocoPhillips – Poor

2. Bonfire Analysis – Facebook Pages BP – Excellent “Likers”: 39,536 Primary Uses: Education – Updated Spill Customization: 3 tabs Conflict Moderation: Extensive Other Social Networks: YouTube Flickr Community Page: Yes http://www.facebook.com/BPAmerica http://www.facebook.com/pages/BP/106073486089812?ref=search Company Updating

3. Bonfire Analysis – Facebook Pages

4. Bonfire Analysis – Facebook Pages

5. Bonfire Analysis – Facebook Pages Chevron – Good “Likers”: 15,758 Primary Uses: Public Relations Education Customization: None Conflict Moderation: Little to None Other Social Networks: Twitter: http://twitter.com/chevron YouTube: http://youtube.com/chevron Community Page: Yes http://www.facebook.com/pages/Chevron-Corporation/109237572435202 http://www.facebook.com/Chevron Relevant and interesting updates No customization

6. Bonfire Analysis – Facebook Pages ConocoPhillips – Poor “Likers”: 3,357 Primary Uses: Forum for employees Little to no contribution Customization: None Conflict Moderation: Some Other Social Networks: Twitter YouTube Community Page: Yes http://www.facebook.com/pages/Houston-TX/ConocoPhillips/173793155340?ref=search#!/pages/Houston-TX/ConocoPhillips/173793155340?v=wall&ref=search&__a=9&ajaxpipe=1 http://www.facebook.com/pages/ConocoPhillips/152956634719597?ref=search Conflict Resolution No customization No Sub - Pages