1. Bonfire Analysis – Facebook Pages While B2B social media presence is still in its infancy, there are certain examples of companies making effective inroads. We will analyze companies that are dedicating conversational resources, development resources or both. We have found the following companies using Facebook Pages as part of their HR, Marketing or PR efforts: Chevron Schlumberger Transocean BP

2. Bonfire Analysis – Facebook Pages Chevron “Likers”: 15,758 Primary Uses: Public Relations Education Customization: None Conflict Moderation: Little to None Other Social Networks: Twitter: http://twitter.com/chevron YouTube: http://youtube.com/chevron Community Page: Yes http://www.facebook.com/pages/Chevron-Corporation/109237572435202 http://www.facebook.com/Chevron Relevant and interesting updates No customization

3. Bonfire Analysis – Facebook Pages Schlumberger “Likers”: 1,739 Primary Uses: Forum for employees No contribution Customization: None Conflict Moderation: None Other Social Networks: None Community Page: Yes http://www.facebook.com/pages/Schlumberger/13628826161?ref=search http://www.facebook.com/pages/Schlumberger/105525466147394?ref=ts Employee Conversations No customization

4. Bonfire Analysis – Facebook Pages Transocean “Likers”: 2,155 Primary Uses: Forum for employees Education – Expired after Deep Water Horizon Customization: None Conflict Moderation: None Other Social Networks: None Community Page: Yes http://www.facebook.com/pages/Houston-Texas-USA/Transocean/49806359915?ref=search http://www.facebook.com/pages/Transocean/108278065863205?ref=search Employee Conversations No customization

5. Bonfire Analysis – Facebook Pages BP “Likers”: 39,536 Primary Uses: Education – Updated Spill Customization: 3 tabs Conflict Moderation: Extensive Other Social Networks: YouTube Flickr Community Page: Yes http://www.facebook.com/BPAmerica http://www.facebook.com/pages/BP/106073486089812?ref=search Company Updating

6. Bonfire Analysis – Facebook Pages

7. Bonfire Analysis – Facebook Pages