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Social Media & Nonprofits Rachel Levy & Scott Kaufman March 12, 2009 
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Introductions ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is Social Media? ,[object Object],[object Object],[object Object]
“ Social” Media  ,[object Object],[object Object],[object Object]
Why is using Social Media important? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
As many people are using Social Media as email Source: The Kbuzz
Where to start?  Where to focus? ,[object Object],[object Object],[object Object]
Pre-strategy Basics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],POST Method  , A Strategic Approach Source: Forrester Research P O S T
What are some types of social media tools? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How are non-profits using Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SOCIAL MEDIA PLATFORMS
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook, cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs, cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source:  Netsquared.org
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object]
INTEGRATED CASE STUDY: Giving Children Hope ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other important Internet Marketing tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
RESOURCES
Other nonprofit uses ,[object Object],[object Object],[object Object]
Resources: People ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resources: Links ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Contact Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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