1. 7scenes general presentation

2. 7scenes
A mobile media company, in the heart of Amsterdam

3. internet has gone
mobile and comes
with you where
ever you go

4. internet on a phone
can do much more,
because it knows
your location

5. now your phone
can connect you
to places
in a new way

6. the way you will experience
the city is changing...

8. we give you the easy way to
connect your story to places

9. and share it with anyone
with a mobile phone

10. so you can create
scenes

11. [video]

12. Open Platform
Everybody can create their
own scenes in 7scenes
Open platform

13. Supported devices
Nokia iPhone Android
coming soon

14. Platform
location-based content management,
rule-based logic &
realtime mobile communication
Open platform

15. Create your scene

16. Create a scene
• Online visual editor - no programming!
• Select a genre & configure - Guides, Tours, Games
• Drag & drop photos, videos, sounds, notes, tasks & rewards
onto places
• We support:
• story telling
• point-to-point navigation • guided tours
• multiple choice & open questions • treasure hunts
• personal photo & note upload • role-playing
• time limits • trading
• scores
• teams
• messaging

17. Share your scene

18. Share a scene
• Publish to all: anyone can play your scene
• Publish to some: set up events for groups
• Design your custom scene page
• Embed the scene widget on your blog or social network
• Share players’ activities in real-time and anytime later
(activity = gps-trace + uploaded media + scores)
• Share the reviews

19. Play your scene

20. Play a scene
• Discover scenes located around you
• Navigate to places to activate them
• Activate locations: view photos, play videos and sounds,
read notes, perform tasks
• Interact with other players
• Check your progress live
• Upload photos and comments anywhere, they are
automatically linked to your location.

21. So who is 7scenes for?
city enthousiasts,
photographers, filmmakers, architects, urban planners, game-
designers, museums, schools, brands, festivals, events, artists,
interactive agencies, tourist offices, city marketeers, ...
you!

22. To do what?
show history, promote a brand, surprise a friend, pre-release a
record, guide tourists, entertain festival visitors, tell about your
childhood, discover the neighbourhood, find hotspots, bring
people together, play a city game, ...
you decide!

23. Anyone
For everybody who wants to tell their
story about city locations
Open platform

24. fictional example
John (19), New York
Jazz fan mapped his favorite tracks to places for his friends

25. fictional example
Matthew (32), London
Fashion designer showing which places give him inspiration

26. Organizations
that deliver new engaging mobile
experiences to their target groups
Open platform

27. Westergasfabriek, Amsterdam
Visitors explore the park with mobile tours & games

28. Games Atelier
Students learn mobile game design: for all Dutch schools

29. fictional example
Publisher
Readers explore mobile editions of their favorite magazine

30. Diamond museum, Antwerp
Tourists uncover the diamond history on historic locations

31. fictional example
Railway company
Travellers enjoy fresh content while reaching their destination

32. Fringe festival, Adelaide
The festival crowd is entertained with a large urban game

33. The Hague Historical Museum, The Hague
Museum visitors learn about WOII history throughout the city

34. Business of Design Week, Hong Kong
Conference visitors discover the architecture of Hong Kong

35. John Adams Institute / Hudson 400, Amsterdam
NYC & AMS students connect in a real-time trading game

36. fictional example
Movie studio
Movie fans get to see secret snippets first, only on location

37. Your custom experience
your content,
new place features,
branded iPhone app,
new apps on our API

38. Content developers
create custom media & scenes
for themselves or 3rd parties

39. Subscriptions
Public (free), organization (grow-as-
you-go) & developer (full access)

40. Our clients & network
• Clients in Culture, Education, Interactive Media, Tourism and
Entertainment sector.
• NL network of content developers
• NL educational distribution partner, SurfDiensten
• International research network: Parsons (NYC), MIT
(Boston), Banff (Canada), Mobilefest (Sao Paulo), HKDI
(Hong Kong).

41. So what’s your Scene?

42. Thanks
ronald@7scenes.com
@rlenz
visit www.7scenes.com
www.7scenes.com