Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Andere mochten auch
Ähnlich wie Case Study: Montreal
Ähnlich wie Case Study: Montreal (20)
Case Study: Montreal
- 2. 1980 s & 1990 s
- 4. The Big Drain 105,000 Jews 89,000 Jews
- 5. Wait !Stay ! PROMontreal
- 6. Strategy ?
- 7. In theory a good idea
- 8. 21 C
- 11. High Concept
- 14. With a Jewish Twist
- 17. WHERE THEY AT ?
- 18. IT’S ABOUT FLOW !
- 19. END GAME !
- 25. Snip !
- 26. Sukkah in the City !
- 29. CONNECTING THE DOTS
Hinweis der Redaktion
- Characterized by political unrest, NAFTA and economic instability
- Saw major waves of Anglophones, and for our purposes, Jewish young adults heading West to Toronto and South to the US chasing opportunity and stability
- It’s estimated that since the early 80s the population of Jews living in Montreal has decreased from approximately 105,000 at its peak to it’s current day total near 89,000.
- Operation Montreal launched early 90s – Capital Campaign raised $14M – flagship Program was ProMontreal. Today live off that interest. In the late 90s Federation CJA launched ProMontreal – an initiative under the auspices of the Combined Jewish Appeal Campaign Department created to retain young adults in Montreal.
- The mission was two-fold – to do ProMontreal-led Outreach work by creating social, business and leadership opportunities for young Jews. The idea to creating networking opportunities and provide opportunities to participate in Community life; and to fundraise from that group to ensure the long-term viability of the Montreal Jewish Community
- But as we saw, the mix of Outreach and Campaigning was ineffective. As studies have shown, Young Adults are leery of Jewish organizations on the one-hand engaging them in fun, while ultimately asking them for money. It meant that one’s Jewish experience tied donating to every form of engagement.
- The word Jewish turns-off many young adults. There’s a perception that all Community wants from them is their money. The synagogue is no longer (for the most part) a relevant place for gathering.
- Connecting our youth to one another Creating relevant and meaningful experiences for youth Inspiring the next generation to engage in Jewish life Innovative experiences and Jewish connections
- One of the three Gen J pillars focuses on Young Adult Engagement – a partnership between FCJA and CSBFF - $1M over 3-5 years.
- The basic operating principle: do Venture Social Capital incubation of innovative and engaging Jewish experiences as defined by young adults themselves. A Bottom-Up approach.
- Outreach and Engagement created for long-term Community Engagement through Grassroots initiatives. About creating a Jewish Renaissance!!!
- Staffed by one person!!! By supporting Jewish programs that are initiated and defined by the users themselves By bringing these new ideas to the public and connecting some of the inner-CJA types to them (also, btw, creating a two-way street, relationship building I’ll speak of soon) By keeping track of who is interested in what, we offer them not only information about where things are at, but who is doing something they like so they can connect and enlarge their network
- Given this continuum, the O & E Initiative will actively concentrate most of its efforts on strategies that address the Unaffiliated, the Aware and the Active. The thrust of the Initiative is to move people to a higher level of Jewish engagement (as they define it). The act of creating personalized involvement can resonate with peer groups drawing-in friends and acquaintances into the excitement of the Jewish experiences sprouting up all around town.
- Energy generated from projects will flow from the participants to those with even the most minimal expressed interest in Jewish life slowly moving them from Unaffiliated to Engaged over time.
- Attract and retain young adults, new streams of less-affiliated local Jewish populations, and strengthen their sense of Jewish pride; and, as a consequence, strengthen the involvement of those already active in Jewish life by: Developing and initiating new inspirational and community-wide programs that engage target population Providing seed money as venture social capital while acting as an incubator in support of grassroots initiatives Partnering with established organizations to support new programs and strategies while strengthening their current offerings Connect various individuals and groups to Jewish opportunity by: Creating a guide to services and products sought by community (portal, connector) Building personal relationships with young adults and know their needs Developing educational programs and tools on using social networking strategies (both online and in-person) and delivering them as added-value to our partners
- Blog and Facebook and Twitter In-progress: Have collected information on just under 400 people from multiple events and personal meetings Among those about 25 are interested and involved in creating projects JCN – connecting to orgs working with young adults Working with Miguel to see if this is a factor even, will respond to stats on Mike’s blog (organic process)
- One-to-one meetings Referrals
- Teva – contacts, little cost, niche #s, annual recurrent, community building, top issue Writers – very niche, intimate, recurring, long-term Sukkah in the City – pilot, outreach, reframing Jewish experience, partners, grassroots Shtetl – debate, niche, support grassroots community, inspire mainstream, support connectors Music Fest – community partners, leveraged dollars (JCF, corporate, private) inspire masses, infuse energy
- Sold Out in one day Different part of city Dialogue on Ritual
- Also a writers workshop and tour where 22 people in total attended. 13 people were unknown to FCJA. The group will continue. We’re in progress with the Music Festival now and stats are being compiled. The initial estimate is that 2,000 people participated in the free outdoor launch concert at outdoor park and 400 people attended a sold-out Sala Rossa for SoCalled.