1. Observation LAB
Nov 1, 2012
Ryoichi Kinoshita

2. The stores I visited
• I visited food-floors in 6 supermarkets in
Japan.
• There are several findings I never noticed
before.
• But here I just pick up one.
• That is “Nature and Seasons”.

3. Nature and Seasons
• There many eye-catchers which are linked to
“seasons” and “natures”.
• This is a big pumpkin for QUIZ to
how guess its weight.

4. Nature and Seasons
• It’s fall. For the people living in big cities, it’ s
not easy to see full of tinted leaves. But at
• the food corners, we often
• can find the fakes of them.

5. Nature and Seasons
• We also often find the flags of fishing boats at
• the fish corners. That remind us
• of the fishes in the sea.

6. Nature and Seasons
• There are also several drawings of fishes in the
• upper part of the wall.

7. Opportunities
• Based on my findings on “Nature & Seasons”, I
have found the opportunities by expanding
the factor of “Nature & Seasons” at food
corners.

8. This is an example.