1. Digital-First Publishing
Rachele Kanigel
San Francisco State University
ACP/CMA National College Media Association
November 1, 2012
S

2. Don’t worry about notes
This presentation is available at
http://www.slideshare.net/rkanigel/Di
gitalFirstPublishing

3. The old way
S News happens

4. The old way
S Journalists report

5. The old way
S Newspapers publish the news
according to their daily, weekly or
monthly publishing cycle.

7. The new way
S News starts to happen

8. The new way
S Reporters tweet and post news
alerts to Facebook, the newspaper
website, mobile phones

11. The new way
S Readers respond with comments,
information, eyewitness accounts.

12. The new way
S Journalists collect this information
into Storify, live blogs, maps and
graphics, as well as traditional
news stories.

16. Is that how you’re doing it?

17. Some things to think about with
digital publishing
S Different audience than print (more alumni, community
readers, strangers)
S You can publish immediately
S You’re producing content for a variety of devices –
laptops, desktops, cell phones, tablets
S Readers are accessing you from different places –on
campus/off campus, on public transit, at work, at home, in
public places

18. What do digital readers
expect?
S Speed – up-to-the-minute reports
S Frequency – continuing updates
S Engagement – ways for them to get involved and join the
conversation
S Entertainment – digital readers want news and information
to be fun
S Service –info that is useful, action-oriented
S Shareable Content– info worth passing on to others

19. Digital journalist’s toolbox
S Text stories
S Multimedia (video, slideshows, audioslideshows)
S Social media (Facebook, Twitter)
S News briefs/alerts
S Social media aggregation tools (Storify)
S Liveblogging tools (ScribbleLive, CoveritLive)
S Interactive maps
S Timelines

20. 10 Tips for improving digital
content
1. Train your staff
Make sure everyone understands the
expectations and schedule for digital
publishing

21. 10 Tips for improving digital
content
2. Assign someone to be breaking
news editor
Make sure your staff knows the chain of
command for reporting breaking news

22. 10 Tips for improving digital
content
3. Post early and often
Use tweets, alerts, briefs, instant photos
and other short bits of information to tell the
story as it unfolds

23. 10 Tips for improving digital
content
4. Don’t wait till you have the whole
story
Post what you know when you know it

24. 10 Tips for improving digital
content
5. Serve your readers
Give them what they want and need to
know

25. 10 Tips for improving digital
content
6. Engage readers
Reach out to them, ask questions, seek
feedback and submissions

26. 10 Tips for improving digital
content
7. Think critically
Ask: What is the best way to tell the story –
photos, maps, text, video, liveblogging,
Storify, etc.?

27. 10 Tips for improving digital
content
8. Promise -- and deliver
Tell readers what you plan to offer them and
then follow through

28. 10 Tips for improving digital
content
9. Work in concert with print
Online content should complement print
content,
not be identical

29. 10 Tips for improving digital
content
10. Experiment
Try new things

30. This slideshow is available at
http://www.slideshare.net/rkanigel/DigitalFirs
tPublishing