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1. Subject Learning Guide
Lecturer : Prof. S. M. Maitra Semester: 3rd & 4th
Subject : Retail Management A.Y. : 2012-13
METHODOLOGY:
1. Lecture to clarify the readings.
2. Problem- solving exercise.
3. Case studies interspersed through the lecture sessions.
4. Use of basic presentation & Chapter wise Exam wherever felt necessary.
Objective: This course therefore attempts to help nurture student’s faith that there is
order in the Business Policy. That Organisational reaction is not a chaotic chance of
affair, that within limits, it is predictable, Knowledge and skillful diagnosis of
Organisational behavior, Study of Consumer Behaviour can help us to become more
realistic, more understanding , and in turn, more productive
EVALUATION
Assignment : 10%
Class Test : 15%
Project : 15%
Quiz : 10%
Class-participation : 10%
Final-Test Examination: 40%
Content of Syllabi
Sr No. Topics Lecture
1 Introduction Of Retail Management 15
2 Retail Theory 09
3 Retail Location 08

2. 4 Retail Strategy: Operation, Layout, Price, Promotion 12
5 Retail Consumer Behaviour 09
6 Merchandising 05
7 Inventory Management 07
8 Customer Relationship Management 05
9 Live Project 04
Total Session 74
Reference Books Author/Publication
.
Marketing Management Philip Kotlar
Retail Managemet Levy
Retail Management Ruddy Berman
Chapter Name Topic
Definition, functions of Retailing
Drivers & challenges of Retail Management in
1.
India
Introduction Of Retail
Management Size & History of retail management
Types of Wholesaling & retailing, Global
Retail market
Retail evaluation Theory
2. Different Retail Models
Retail Theory
Retail Strategy
3.
Retail Location How to select Retail Location: Factors
2

3. Discuss different Retail Operations
4. How to design a Retail Store
Retail Strategy:
Operation, Layout, Pricing Policy of a retail store
Price, Promotion Making a communication Mix for retail
Industry
Model of CB
5. Factors of CB in Retail management
Retail Consumer Process of CB
Behaviour
Process of Industrial purchase
6. Basic Concepts of Merchandising
Merchandising
What is Inventory management
7. Warehousing process
Inventory
Management Inventory system
Transportation Techniques
Understanding the meaning of CRM, CLV
8.
Process of Customer satisfaction
Customer
Relationship Customer loyalty, Retention, Mathematical
Management Expressions
Sales Force Automation
Literature Review
Research Methodology
9.
Live Projects Questionnaire Preparation, Result Sheets
Preparation
Presentation
**** EXTRA CLASSES & TUTORIALS ARE TAKEN AS PER
CONVENIENCE………….
**** TIMINGS, TOPICS & TUTORIALS ARE SUBJECTED TO CHANGE
ACCORDING TO THE NEED OF THE HOUR.
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