Presentation with Christopher Regan to the FIBO + EDW Conference in San Diego California 19-12 April 2016

1. Christopher Regan
Richard Wallis
FIBO
&
Schema.org

2. Caliber Media Group – Chris Regan
Executive Director, Digital
Caliber Media Group
Christopher Regan assists with the EDMC’s FIBO extension for its
Schema.org initiative. His work within the field of web meta-data began
in 1995, with the Dublin Core Initiative, and he has since worked within
multiple industries including the financial industry, for clients such as
American Express, Citibank, Chase, Goldman Sachs, Brown &
Brown, Bank of the West, and Banc of California. Chris is a co-
founding member of the W3C’s FIBO, Tourism and Automotive
structured data working groups, and he is the Executive Director of
Caliber Media Group. Chris began working in digital marketing in 1994.
chris@calibermg.com

3. Data Liberate – Richard Wallis
Independent Consultant, Evangelist & Founder
Data Liberate
Working With:
• Google – Schema.org vocabulary, site, extensions and documentation
• OCLC - Global library cooperative
• FIBO – Financial Industry Business Ontology
W3C Community Groups
• Schema Bib Extend (Chair)
• Schema.org for bibliographic data
• bib.schema.org
• Schema Architypes (Chair)
• Financial Industry Business Ontology – fibo.schema.org
• Tourism Structured Web Data (Co-Chair)
• Schema Course Extension
@rjw
rjw@dataliberate.com

4. Introducing Schema.org
2
● 2011 ●
June

5. Introducing Schema.org
2
● 2011 ●
June

6. Introducing Schema.org
2
● 2011 ●
June

7. Introducing Schema.org
• [Linked Data] Vocabulary
• RDF (triples)
• URIs / string values
• Types / Properties / Enumerations
• “Not strongly typed”
– RangeIncludes / DomainIncludes
• Three serializations
– Microdata, RDFa, JSON-LD
• A web vocabulary to describe stuff!

8. Family Tree of Schema.org
Linked Data
<SGML>

9. Family Tree of Schema.org
Linked Data
<SGML>

10. The Web Conceived
● 1989●
March
Tim
Berners-­‐Lee

11. The Web Conceived
● 1989●
March
Tim
Berners-­‐Lee

12. Semantic Web Arrives
● 2001 ●
MAY

13. “A Linked Data Web” – Introducing Linked Data
● 2009
Feb

14. The Infamous Open Linked Data Cloud
• Raw
RDF
• Many
Vocabs
• SPARQL
Impressive!
But
Useful?

15. Google Knowledge Graph
16
● 2012
May

16. Google Knowledge Graph
16
● 2012
May

17. Google Knowledge Graph
16
● 2012
May

18. Google Knowledge Graph

19. Related Intities in a Graph
Bart
Simpson
Nancy
Cartwright
Dayton
Ohio
Dayton
Aviation
Heritage
National
Park
Played
By
Born
In
Place
of
Interest

20. Sources for the Graph - Knowledge Graph
Knowledge
Graph

21. Sources for the Graph - Knowledge Graph
Knowledge
Graph
Knowledge
Panel
Info
BoxAnswer
Box
Rich
Snippets

22. Google Knowledge Graph – Google RankBrain
“As
you
know,
we've
been
living
in
a
RankBrain
world
for
some
time
in
Google.
Recently
there
has
been
some
coverage
on
it
around
Google
not
fully
understanding
it,
as
well
as
RankBrain
not
impacting
crawling
or
replacing
links.”

23. • Data
embedded
in
website
html
-­‐ Microdata
/
RDFa
/
JSON-­‐LD
• Harvested
during
normal
web
crawls
• Under
control
of
the
[site]
publisher
Schema.org - Success
12+
Million
Web
Sites
Found
On
30%
Pages*
*
In
a
10
billion
page
sample
-­‐
2015

24. Motivation – Why Bother?

25. Motivation

26. Motivation

27. Motivation

28. Motivation

29. Motivation

30. Motivation

31. How to make Schema.org work for you
• Librarians
…
– Really
understand
their
domain
and
their
data
– Good
at
cooperation
• Early
Schema.org
–
Useful
but
not
good
enough
• Form
a
W3C
Community
Group
–
Schema
Bib
Extend
• Identified
public
data
sharing
use
cases
–
Knowledge
Graph
• What
can't
you
do
with
Schema
as
it
is?
• Fill
in
the
gaps
• Create
real
examples
• Proposed
enhancements
to
core
vocabulary
• Proposed
more
focused
extension
–
bib.schema.org
• A
few
iterations
–
2
years
A story from the library

32. How to make Schema.org work for you
• Automotive
– W3C
Automotive
Ontology
Community
Group
– Some
minor
core
enhancements
to
Vehicle
– auto.schema.org
extension
• Medical
–
Early
large
addition
to
core
vocabulary
– Moving
much
of
it
to
a
health.schema.org
extension
• Sports
/
News
/
TV
&
Radio
– General
additions
to
core
vocabulary

33. Finance (FIBO) Proposal for Schema.org Core

34. Finance (FIBO) Proposal for Schema.org Core

35. Finance (FIBO) Proposal for Schema.org Core
Proposed
New
Types:
• BankAccount
• CurrencyConversionService
• DepositAccount
• FinancialProduct
• InvestmentOrDeposit
• LoanOrCredit
• MonetaryAmount
• PaymentService
• PaymentCard

36. Finance (FIBO) Proposal for Schema.org Core

37. Finance (FIBO) Proposal for Schema.org Core

38. Finance (FIBO) Proposal for Schema.org Core

39. Finance (FIBO) Proposal for Schema.org Core

40. FIBO & Schema.org Today – Current Status
• Core
Proposals
– General
enhancement
for
Schema.org
– Foundation
for
FIBO
extension
– Targeted
for
Schema.org
2.3
–
April
2016
• fibo.schema.org
(1.0)
– Financial/Banking
focused
extension
– Targeting
following
Schema.org
release
(2-­‐3
months)
– Initial
focus:
BrokerageAccount,
InvestmentFund,
MortgageLoan,
RepaymentSpecification,
ExchangeRateSpecification,
MoneyTransfer,
…
– Future
enhancements
• External
Extension
–
schema.fibo.org
(Working
name
only)
– Closely
allied
with
/
Bridge
to
FIBO
– '
Within
industry'
extension
terms
– Building
upon
fibo.schema.org

41. FIBO & Schema.org
• Schema.org
–
de
facto
web
vocabulary
– 12+
million
domains
– 30%
of
pages
– What
the
search
Engines
are
asking
for!
• Finance
/
Banking
[was]
poorly
represented
• FIBO
initiatives
ensuring
visibility
• Enabling
practical
application
• FIBO
core
proposals
+
fibo.schema.org
– Integral
to
the
Knowledge
Graphs
– Core
to
the
new
[direct
access]
web
– Marketing
directly
to
where
the
users
are

42. Wikipedia

43. BNP Paribas

44. FreeBase

45. Wikidata

46. Live Examples
Banc
of
California
Bank
of
the
West
Banc
Home
Loans
Cita
Insurance
NuVision
Community
Bank
And,
more…

47. The Launch of a Global Consortium

48. The Launch of a Global Consortium
Focused
expertise
and
experience
making
the
Financial
Industry
visible
in
the
Structured
Web
Data
World
of
Knowledge
Graphs…

49. The Launch of a Global Consortium
Focused
expertise
and
experience
making
the
Financial
Industry
visible
in
the
Structured
Web
Data
World
of
Knowledge
Graphs…
Financial/FinTech
Structured
Data
(FSD)
Consortium

50. The Launch of a Global Consortium
Focused
expertise
and
experience
making
the
Financial
Industry
visible
in
the
Structured
Web
Data
World
of
Knowledge
Graphs…
Caliber
Media
Group
North
America
Christopher
Regan
–
chris@calibermg.com
Data
Liberate
Great
Britain
Richard
Wallis
–
richard.wallis@dataliberate.com
MakoLab
Europe
Mirek
Sopek
–
sopek@makolab.com
Financial/FinTech
Structured
Data
(FSD)
Consortium