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SCORE social media_workshop(08202011)v2

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Ralph J. Davila, APR
Ralph J. Davila, APR
TechnologieBusiness
1 von 54
SOCIAL MEDIA For Small Business @rjdavila LinkedIn.com/in/ralphdavila
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[object Object],Super Bowl Ad Introducing Macintosh - 1984 Super Bowl Ad Featuring E-Trade - 2010 Sources: Mac Ad. Entertainment Weekly. http://www.ew.com/ew/gallery/0,,20254513_20009920,00.html E-Trade Ad. http://www.esquire.com/the-side/feature/new-etrade-commercials-2010
[object Object],[object Object],[object Object],Brenda, did you see that hilarious ad last night? WOW! I’ve been telling everyone!
[object Object],[object Object],Source: http://blog.hemmings.com/index.php/2009/12/07/lost-locations-roundup-flying-a-service-station-king-midget-factory-custom-car-dealership/
[object Object],[object Object],Source : http://www.vedainformatics.com/blogs/5-things-about-social-media-marketing/ Reaches Customer , trickles down to friends and friends of friends Business Message
Courtesy of Socialnomics
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[object Object],[object Object],Sources: http://www.digitalbuzzblog.com/facebook-statistics-stats-facts-2011/ SocialTRAK, Value of A Facebook Fan. June 2010. Independent Study.
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[object Object],[object Object],[object Object],[object Object],Source: onlinemba.com infographic.
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[object Object],[object Object],[object Object],[object Object],Source: http://www.onlinemarketing-trends.com/2011/03/twitter-statistics-on-its-5th.html
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Graphic courtesy of Technorati If you’re brave, take a stab at trying them all! By the way, this is only just a few of the thousands out there!
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Ask a tough or compelling question Share a link to recent media coverage on your business
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[object Object],@rjdavila LinkedIn.com/in/ralphdavila

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SCORE social media_workshop(08202011)v2

  • 1. SOCIAL MEDIA For Small Business @rjdavila LinkedIn.com/in/ralphdavila
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  • 31. Graphic courtesy of Technorati If you’re brave, take a stab at trying them all! By the way, this is only just a few of the thousands out there!
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  • 51. Ask a tough or compelling question Share a link to recent media coverage on your business
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Hinweis der Redaktion

  1. About 70% of Web users are using FB in US
  2. Conservancy page change and how interaction went up…
  3. Post updates on LinkedIn which keeps people following the page… What other info on LinkedIn can you gather??????
  4. 1) Many businesses and orgs create a page quickly and make a few posts just to say “Hey, I have a Facebook or Twitter page!” 2) That Doesn’t mean it will work.
  5. DOMINO’S EXAMPLE….
  6. I look at who they’re following, see that they only follow about 10% of the people who follow them and recognize that the program puts the top people on the front page. So by researching them, I can find people they follow that would fit within my audience best. Plus, these people are respected and listened to by their peers online, so connecting with them can be a catalyst for growth.