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Strategic Marketing
1.
MARKETING Strategy By
Rizal Hari Magnadi
2.
3.
4.
5.
6.
7.
8.
Ansoff’s Portfolio Matrix
(1987) Market Penetration Product Development Market Development Diversification New Present/Existing Product Present/Existing New Market
9.
10.
Indonesian Airlines Industry
11.
Specific route that
not reach by other airlines (example : Papua, Sulawesi)
12.
Semarang Bookstore Industry
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