‎"Let's all work together to drive relevant local contents, create utility for the mass people and build the Internet Ecosystem of Bangladesh" - Riyad Husain @ Social Good Summit 2012

1. Future of New Media &
Technology in Bangladesh
Riyad Husain
riyadhusain@gmail.com
September 24, 2012

2. when & where
is this?

3. “This Roja, we
achieved our highest
sales ever”
Manager, Al Razzaq

4. INTERNET
Large screen internet users - 7.8 M
Total Population Penetration – 4.7%
SOCIAL MEDIA
Urban Pop Penetration – 10.2%
Facebook Users - 2.8 M
Source : G&R AdNetwork
Growing trends in Twitter,
MOBILE LinkedIn & YouTube
Source :
Mobile phone users – 95 M Social Bakers
Mobile Internet Access – 12 M
Active Mobile Internet Users – 3.5 M
Source : BTRC, Grameen Phone

5. 7.7 M
internet users
2.5 M
1.2 M
2008 2010 2011
300%
growth!
Source : G&R AdNetwork

6. Female
Internet 1.9%
penetration
0.3% 0.4 %
2008 2010 2011
375%
growth!
Source : G&R AdNetwork

7. Bangladeshi Women are searching too!
“This Roja, we
300,000 achieved our highest
Monthly searches on sale ever”
Google BD to do
with “pregnancy” Manager, Al Razzaq
Source : G&R AdNetwork, Google insights

8. People are more
connected
“This Roja, we
achieved our highest
sale ever”
Manager, Al Razzaq

10. REACH
of 15,000+
>
average circulation of
bottom 50% newspapers

11. THE YOUTH IS
BEING EMPOWERED TO
INNOVATE
1.5 million
0.7 million
AGE 13-17 18-25 26-35 36-45 45+
Source : Social Bakers

12. How can we use
development?
it for human
?

13. of savings is
2.5% given to the
needy as Zakat
Do we give a poor fisherman
fish as a gift or a net to earn a
livelihood?

17. content is king! FUTURE
?
Drive CONTENTS
Create UTILITY
Build the ECOSYSTEM

19. SCAN TO
SAVE CONTACT
Thank
you!
Riyad Husain
riyadhusain@gmail.com