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Personalizing and Targeting Web
     Content for Customer Experience
               Management
                               August 2012
                     Russ Danner, WEM Practice Director

Rivet Logic Corporation
11410 Isaac Newton Square N.
Suite 210
Reston, VA 20190
Ph: 703.955.3480 Fax: 703.234.7711
                                                    ARTISANS OF OPEN SOURCE
Rivet Logic

•  Award-winning professional services focused on:
     o    Web Experience Management
     o    Enterprise Content Management
     o    Collaboration and Social Communities




•  Using Leading Open Source Software




 Copyright © 2012. Rivet Logic Corporation. All rights reserved.   2   ARTISANS OF OPEN SOURCE
Crafter Rivet




                                      User Friendly Authoring
                                      In-context Preview and Editing
                                      Multi-Channel Publishing
                                      Marketing Analytics Integration
                                      Mobile Application Support
                                      Social Media Integration
                                      Workflow and Schedule Publishing
                                      Internationalization Support
                                      Dynamic, Device Specific Content Delivery

Copyright © 2012. Rivet Logic Corporation. All rights reserved.   3         ARTISANS OF OPEN SOURCE
Personalization and Targeting




Copyright © 2011. Rivet Logic Corporation. All rights reserved.   4   ARTISANS OF OPEN SOURCE
Mobile is a game changer




                           ARTISANS OF OPEN SOURCE
Mobile growth is exploding




Copyright © 2011. Rivet Logic Corporation. All rights reserved.   6   ARTISANS OF OPEN SOURCE
Web use is more situational




Copyright © 2011. Rivet Logic Corporation. All rights reserved.   7   ARTISANS OF OPEN SOURCE
Speak directly with relevant content




  Copyright © 2011. Rivet Logic Corporation. All rights reserved.   8   ARTISANS OF OPEN SOURCE
What is Content Targeting?




Common Content




                              Everyone




                                     ARTISANS OF OPEN SOURCE
What is Content Targeting?




Common Content



Customer Content
                                    Customers



                              Everyone




                                     ARTISANS OF OPEN SOURCE
What is Content Targeting?




Common Content



Customer Content
                                         Customers
                        Partners
Partner Content
                                   Everyone




                                          ARTISANS OF OPEN SOURCE
What is Content Targeting?




Common Content



Customer Content
                                            Customers
                         Partners
Partner Content
                                    Everyone




         Mixed Content    Stovepipe Sites    ARTISANS OF OPEN SOURCE
What is Content Targeting?




Common Content



Customer Content
                                         Customers
                        Partners
Partner Content
                                   Everyone




                                          ARTISANS OF OPEN SOURCE
What is Content Targeting?




Common Content



Customer Content
                                                   Customers
                                  Partners
Partner Content
                                             Everyone

                   Rules Engine


                                                    ARTISANS OF OPEN SOURCE
What is Content Targeting?




Common Content



Customer Content
                                                   Customers
                                  Partners
Partner Content
                                             Everyone

                   Rules Engine
                                  Social
      Profile      Location                     Activity
                                  Graph              ARTISANS OF OPEN SOURCE
What is Content Targeting?




Common Content



Customer Content
                                                   Customers
                                  Partners
Partner Content
                                             Everyone

                   Rules Engine
                                  Social
      Profile      Location                     Activity
                                  Graph              ARTISANS OF OPEN SOURCE
Understanding the user




                         ARTISANS OF OPEN SOURCE
Understanding the user




                         ARTISANS OF OPEN SOURCE
Getting Started




                  ARTISANS OF OPEN SOURCE
What do I need to get started?




Know your audience, content, communication plan
and overall strategy              ARTISANS OF OPEN SOURCE
What do I need to get started?
         Audience, Content, Communication plan
         and Overall Strategy




      Know your organizational maturity level
                                    ARTISANS OF OPEN SOURCE
What do I need to get started?
         Audience, Content, Communication plan
         and Overall Strategy


         Know your organizational maturity level




                    Budget
                                    ARTISANS OF OPEN SOURCE
What do I need to get started?
         Audience, Content, Communication plan
         and Overall Strategy


         Know your organizational maturity level


         Budget




           Have a Feedback loop     ARTISANS OF OPEN SOURCE
What do I need to get started?
         Know your audience, content,
         communication plan and Overall Strategy


         Know your organizational maturity level


         What’s your budget?


          Have a feedback loop.
                                    ARTISANS OF OPEN SOURCE
DEMO




       ARTISANS OF OPEN SOURCE
Learn More



       Wiki: crafterrivet.org

  Download: bit.ly/crafter-download

    Forums: bit.ly/crafter-forum




                                      ARTISANS OF OPEN SOURCE
rivetlogic.com

 blogs.rivetlogic.com

facebook.com/rivetlogic

youtube.com/rivetlogic

 twitter.com/rivetlogic




                          ARTISANS OF OPEN SOURCE

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Personalizing and Targeting Web Content for Customer Experience Management

  • 1. Personalizing and Targeting Web Content for Customer Experience Management August 2012 Russ Danner, WEM Practice Director Rivet Logic Corporation 11410 Isaac Newton Square N. Suite 210 Reston, VA 20190 Ph: 703.955.3480 Fax: 703.234.7711 ARTISANS OF OPEN SOURCE
  • 2. Rivet Logic •  Award-winning professional services focused on: o  Web Experience Management o  Enterprise Content Management o  Collaboration and Social Communities •  Using Leading Open Source Software Copyright © 2012. Rivet Logic Corporation. All rights reserved. 2 ARTISANS OF OPEN SOURCE
  • 3. Crafter Rivet User Friendly Authoring In-context Preview and Editing Multi-Channel Publishing Marketing Analytics Integration Mobile Application Support Social Media Integration Workflow and Schedule Publishing Internationalization Support Dynamic, Device Specific Content Delivery Copyright © 2012. Rivet Logic Corporation. All rights reserved. 3 ARTISANS OF OPEN SOURCE
  • 4. Personalization and Targeting Copyright © 2011. Rivet Logic Corporation. All rights reserved. 4 ARTISANS OF OPEN SOURCE
  • 5. Mobile is a game changer ARTISANS OF OPEN SOURCE
  • 6. Mobile growth is exploding Copyright © 2011. Rivet Logic Corporation. All rights reserved. 6 ARTISANS OF OPEN SOURCE
  • 7. Web use is more situational Copyright © 2011. Rivet Logic Corporation. All rights reserved. 7 ARTISANS OF OPEN SOURCE
  • 8. Speak directly with relevant content Copyright © 2011. Rivet Logic Corporation. All rights reserved. 8 ARTISANS OF OPEN SOURCE
  • 9. What is Content Targeting? Common Content Everyone ARTISANS OF OPEN SOURCE
  • 10. What is Content Targeting? Common Content Customer Content Customers Everyone ARTISANS OF OPEN SOURCE
  • 11. What is Content Targeting? Common Content Customer Content Customers Partners Partner Content Everyone ARTISANS OF OPEN SOURCE
  • 12. What is Content Targeting? Common Content Customer Content Customers Partners Partner Content Everyone Mixed Content Stovepipe Sites ARTISANS OF OPEN SOURCE
  • 13. What is Content Targeting? Common Content Customer Content Customers Partners Partner Content Everyone ARTISANS OF OPEN SOURCE
  • 14. What is Content Targeting? Common Content Customer Content Customers Partners Partner Content Everyone Rules Engine ARTISANS OF OPEN SOURCE
  • 15. What is Content Targeting? Common Content Customer Content Customers Partners Partner Content Everyone Rules Engine Social Profile Location Activity Graph ARTISANS OF OPEN SOURCE
  • 16. What is Content Targeting? Common Content Customer Content Customers Partners Partner Content Everyone Rules Engine Social Profile Location Activity Graph ARTISANS OF OPEN SOURCE
  • 17. Understanding the user ARTISANS OF OPEN SOURCE
  • 18. Understanding the user ARTISANS OF OPEN SOURCE
  • 19. Getting Started ARTISANS OF OPEN SOURCE
  • 20. What do I need to get started? Know your audience, content, communication plan and overall strategy ARTISANS OF OPEN SOURCE
  • 21. What do I need to get started? Audience, Content, Communication plan and Overall Strategy Know your organizational maturity level ARTISANS OF OPEN SOURCE
  • 22. What do I need to get started? Audience, Content, Communication plan and Overall Strategy Know your organizational maturity level Budget ARTISANS OF OPEN SOURCE
  • 23. What do I need to get started? Audience, Content, Communication plan and Overall Strategy Know your organizational maturity level Budget Have a Feedback loop ARTISANS OF OPEN SOURCE
  • 24. What do I need to get started? Know your audience, content, communication plan and Overall Strategy Know your organizational maturity level What’s your budget? Have a feedback loop. ARTISANS OF OPEN SOURCE
  • 25. DEMO ARTISANS OF OPEN SOURCE
  • 26. Learn More Wiki: crafterrivet.org Download: bit.ly/crafter-download Forums: bit.ly/crafter-forum ARTISANS OF OPEN SOURCE