1. Mentors at the LA ‘11 Institute! Sean Carasso, Founder, Falling Whistles at the LA ‘11 Institute!
Showing the way to the LA ‘11 Institute! LA ‘11 Fellows at the 2011 LA Institute Launch Party!
The StartingBloc 2011 Los Angeles Institute

2. WHAT IS STARTINGBLOC?
Howard Buffet educating at the 2010 New York Institute! Vinay Nagaraju (LON ‘08) with Mohammed Yunus!
Since 2005, StartingBloc has helped social innovators by giving
them the skills and the tools they need to address the most
pressing global challenges of our time.
Presentation from the 2008 London Institute! Mitchell Wade educating at the 2010 New York Institute!

3. WHAT IS STARTINGBLOC? (CONTD.)
Our signature leadership development program, the StartingBloc
Fellowship exposes young leaders to new models for achieving
social impact. Our community currently consists of 1500 Fellows
representing 221 colleges and over 53 countries.
The 2011 Los Angeles class of StartingBloc Fellows!

4. WHAT IS STARTINGBLOC? (CONTD.)
Jesse Gossett (NY ’08) & Jayson Uppal
Cynthia Koenig (LON ’08), Founder, Wello Water Wheel © Josh Dick (BOS ‘09), Co-Founders, Emergent Energy Mike Del Ponte (NY ‘08), Founder, Sparkseed © Sharlene Yang /
Photography www.joshdickphoto.com! Group © Bloomberg Businessweek! Catalyst - www.sharleneyang.com!
Fellows return to their communities with the tools they need to
affect systemic change. Our Fellows start ventures, initiate
projects within their companies and establish new ways to build
cross sector partnerships and create massive systems change.
Shabnam Aggarwal (NY ’09), Founder, !
t | e a | c h © ThinkChange India Maria Springer (BOS ’10), Founder, Kito International © Maria Springer /
Tammy Wang (LON ’07) © Robert Wu! www.thinkchangeindia.org! www.trueslant.com!

5. THE LOS ANGELES INSTITUTE FOR SOCIAL INNOVATION
The 2011 Los Angeles Institute for Social Innovation was help at the
Annenberg Community Beach Center in Santa Monica, CA from
February 17 – 21.
The Institute saw eighty candidates from over twenty-five U.S. states and
seven countries gather together for five days of education, connection
and inspiration.
Day 1 :: Off the Bloc
Day 2 :: Intrapreneurship
Day 3 :: Entrepreneurship
Day 4 :: Cross-sector Partnerships
Day 5 :: Sustainability
The Annenberg Community Center (seen from the Marion Davies House). !

6. LA ‘11 Institute for Social Innovation
DAY 1 :: AGENDA / FEB 17, 2011 Annenberg Community Beach Center
Feb 17 – 21, 2011 | Santa Monica, CA
11:30 – 12:30 :: Registration
12:30 – 01:00 :: Welcome to StartingBloc and the Fellowship
Adriana Pentz, CEO, StartingBloc
01:00 – 02:15 :: Goal Setting + Mapping your StartingBloc Experience ::
Session with Houston Spencer
02:15 – 02:45 :: Break
02:45 – 06:00 :: Transfromative Action
Session with Scott Sherman
06:00 – 06:30 :: Reflection & Annoucements
07:30 – 08:45 :: Reception
Monsoon / 1212 3rd St Promenade, Santa Monica, CA

7. LA ‘11 Institute for Social Innovation
DAY 1 :: HIGHLIGHTS Annenberg Community Beach Center
Feb 17 – 21, 2011 | Santa Monica, CA
Transformative Action :: Scott Sherman, Founder, TAI
Adapted from Sherman’s legendary semester long Transformative Action course at UCLA School
of Public Affairs, this workshop provided Fellows with the basics of Transformative Action. A
nationally recognized speaker and Echoing Green Fellow, Scott Sherman covered the art of
building relationships, effective communication techniques and team building and probed the
question of what creates change and transforms individuals, communities and the world.
Scott’s work on nonviolent social change projects has been praised by such Nobel Peace Prize
Laureates as the Dalai Lama and the late Mother Teresa. In 2004, he was nominated for the
National Society of Collegiate Scholars' Faculty of the Year award for the entire U.S.
LA ‘11 Fellows take part in various interactive exercises during Scott Sherman’s (center) Transformative Action Session.!

8. LA ‘11 Institute for Social Innovation
DAY 1 :: SPEAKERS Annenberg Community Beach Center
Feb 17 – 21, 2011 | Santa Monica, CA
Adriana Pentz Houston Spencer Scott Sherman
CEO, StartingBloc expert, change + community
transformation in organizer, lecturer,
StartingBloc communications author
Fellow, Boston industry
2007 founder, TAI
vp strategy,
Alcatel Lucent adjunct faculty
member, UCLA
author + speaker School of Public
Affairs

9. LA ‘11 Institute for Social Innovation
DAY 2 :: AGENDA / FEB 18, 2011 Annenberg Community Beach Center
Feb 17 – 21, 2011 | Santa Monica, CA
08:00 – 09:00 :: Registration (Breakfast Served)
09:00 – 09:15 :: Announcements
09:15 – 10:30 :: The Scope of CSR :: Session with Martin Smith
10:30 – 11:00 :: Break
11:00 – 12:30 :: Ideas Marketplace
12:30 – 02:00 :: Lunch
02:00 – 03:00 :: Introduction to the Social Innovation Competition
03:00 – 03:30 :: Video Break :: Falling Whistles
03:30 – 04:30 :: The Long Game @ StartingBloc
04:30 – 05:00 :: Video Break :: Falling Whistles
05:00 – 06:00 :: The Story of CSR:: Session with Catherine Geanuracos
06:00 – 06:30 :: Reflection & Announcements
07:00 – 08:30 :: Reception
Wokcano / 1413 Fifth Street, Santa Monica, CA

10. LA ‘11 Institute for Social Innovation
DAY 2 :: HIGHLIGHTS Annenberg Community Beach Center
Feb 17 – 21, 2011 | Santa Monica, CA
Social Innovation Competition
During the Institute, candidates had the
opportunity to participate in the Long Game – a
collaboration between StartingBloc and the Long
Now Foundation. The candidates worked in teams
to design the most intelligent investment portfolio
and large-scale strategy for effectively combating
the climate crisis.
Ideas Marketplace
The Ideas Marketplace provided candidates with
the opportunity to give a one minute pitch on a
passion, project, or business they are working on.
Four candidates were then selected by their
Institute class to present their ideas in detail in later
sessions.
LA ‘11 Fellows presenting during the Social Innovation Competition and the Ideas
Marketplace.!

11. LA ‘11 Institute for Social Innovation
DAY 2 :: SPEAKERS Annenberg Community Beach Center
Feb 17 – 21, 2011 | Santa Monica, CA
Martin Smith Tyler Emerson Lion Isis Catherine
Geanuracos
founder + ceo, co-founder, Long co-founder, Long
JustMeans Game Game principal, calder
strategies
founder, co-founder + design strategist +
StartingBloc curator, Singularity venture advisor general manager,
Summit Live Earth
expert, social co-founder, Ursa
media + founding exec. Minor consultant,
corporate social director, MoveOn.org
responsibility Singularity Institute

12. LA ‘11 Institute for Social Innovation
DAY 3 :: AGENDA / FEB 19, 2011 Annenberg Community Beach Center
Feb 17 – 21, 2011 | Santa Monica, CA
08:00 – 09:00 :: Registration (Breakfast Served)
09:00 – 09:15 :: Announcements
09:15 – 10:30 :: Accelerating Possibilities :: Session with Rafe Furst
10:30 – 11:00 :: Break
11:00 – 12:30 :: Learning Resilience
12:30 – 02:00 :: Lunch
02:00 – 03:00 :: Social Enterprise :: From Passion to Sustainability
Houston Spencer & Mitchell Wade
03:00 – 03:30 :: Break
03:30 – 04:30 :: The Long Game @ StartingBloc
04:30 – 05:00 :: Break
05:00 – 06:00 :: Tales from the Trenches :: Session with Sean Carasso
06:00 – 06:30 :: Reflection & Announcements
07:70 – 08:30 :: Reception
Border Grill / 1445 Fourth Street, Santa Monica, CA

13. LA ‘11 Institute for Social Innovation
DAY 3 :: HIGHLIGHTS Annenberg Community Beach Center
Feb 17 – 21, 2011 | Santa Monica, CA
Learning Resilience
Candidates learn resilience by going through multiple, quick-fire “pitch” sessions. Pitching a
venture or an idea is integral in the journey of a social innovator and this session is designed help
candidates try their pitches but also receive instant feedback and the ability to make changes to
their pitches in real time.
This session is done by candidates in groups of ten. At any give time, five candidates are pitching
to five of their peers for no more than sixty seconds followed by sixty seconds of feedback. The
tables then turn allowing the candidate who just pitched, the opportunity to give feedback.
LA ‘11 Fellows participating in the “Learning Resilience” session. !

14. LA ‘11 Institute for Social Innovation
DAY 3 :: SPEAKERS Annenberg Community Beach Center
Feb 17 – 21, 2011 | Santa Monica, CA
Rafe Furst Houston Spencer Mitchell Wade Sean Carasso
thought leader in expert, change + helps innovators co-founder,
accelerating transformation in turn insights into Falling Whistles
possibilities communications change
industry serial
founder, Insight clients include entrepreneur +
vp strategy, RAND, Schwab, grassroots activist
professional poker Alcatel Lucent Accenture
player speaker + author
author + speaker founder, Institute3

15. LA ‘11 Institute for Social Innovation
DAY 4 :: AGENDA / FEB 20, 2011 Annenberg Community Beach Center
Feb 17 – 21, 2011 | Santa Monica, CA
08:00 – 09:00 :: Registration (Breakfast Served)
09:00 – 09:15 :: Announcements
09:15 – 10:30 :: Collaboration across Sectors :: Session with Rene Jones
10:30 – 11:00 :: Break
11:00 – 12:30 :: The Long Game Presentations
12:30 – 02:00 :: Lunch :: The Wealth of Knowledge in the Room (Guests)
LA Founding Circle Members
02:00 – 03:00 :: The Wealth of Knowledge in the Room (Fellows)
03:00 – 03:30 :: Video Break :: Dan Barber, TED Talk
03:30 – 04:30 :: Ideas Marketplace Finals
04:30 – 05:00 :: Break
05:00 – 06:00 :: Sustainability in the Media :: Session with Darren Moore
06:00 – 06:30 :: Reflection & Announcements
07:00 – 09:30 :: StartingBloc LA Launch Party
Annenberg Community Beach House

16. LA ‘11 Institute for Social Innovation
DAY 4 :: HIGHLIGHTS Annenberg Community Beach Center
Feb 17 – 21, 2011 | Santa Monica, CA
Peer Learning :: The Wealth of Knowledge is in the Room
Does it bother you to sit a room with hundreds of great minds and not have the opportunity to
actively learn from them? StartingBloc believes that the wealth of knowledge is in the room and
the time has come to unleash it.
StartingBloc candidates enriched their experience by learning something new from their peers,
and teaching something return. With the belief that everyone is an expert in something,
candidates will be split into groups to teach topics ranging from salsa dancing to tax law.
Candidates will left the session with newfound knowledge and and a tight bond with their peers,
having gone through an experience that is humbling by nature. What can you teach the world?
LA ‘11 Fellows participating in the “Wealth of Knowledge” lunch session. !

17. LA ‘11 Institute for Social Innovation
DAY 3 :: SPEAKERS Annenberg Community Beach Center
Feb 17 – 21, 2011 | Santa Monica, CA
Rene Jones Darren Moore
director, UTA co-host, Planet
Foundation Green channel
expert, hollywood+ creator + adviser,
philanthropy ecovations
consultant, U.S. Sustainability
Senator & Governor advocate
campaigns

18. LA ‘11 Institute for Social Innovation
DAY 5 :: AGENDA / FEB 21, 2011 Annenberg Community Beach Center
Feb 17 – 21, 2011 | Santa Monica, CA
08:00 – 09:00 :: Registration (Breakfast Served)
09:00 – 09:15 :: Announcements
09:15 – 10:30 :: Investing in Sustainability :: Session with Gregory Wendt
10:30 – 11:00 :: Break
11:00 – 11:30 :: The 15 Year Reunion
11:30 – 12:30 :: Lasting Change :: Session with Mitchell Wade
12:30 – 02:00 :: Lunch
02:00 – 03:00 :: The Long Game Reflections
03:00 – 03:30 :: Break
03:30 – 04:30 :: Ideas to Action :: Session with Alexia Vernon
04:30 – 05:30 :: Reflection & Announcements
05:00 – 06:30 :: Reception
Yankee Doodles / 1410 Third Street Promenade,
Santa Monica, CA

19. LA ‘11 Institute for Social Innovation
DAY 5 :: HIGHLIGHTS Annenberg Community Beach Center
Feb 17 – 21, 2011 | Santa Monica, CA
15 Year Reunion Cocktail Party
What if you had the opportunity to come back after 15 years and share your story with everyone in
room?
What dreams were made? What crazy adventures did you go on? How has the world changed
because of your work? The 15 Year Reunion "Cocktail Party" is an interactive experience where
everyone in the room has the chance to open their mind, travel in time and live out the future in
the present.
The candidates reunited in 2026, and shared their biggest dreams. With the first female President of
the United States, a cure for AIDs and cancer, and several Nobel prize winners, this high energy
session pushed the boundaries of how we picture success.
LA ’11 Fellows living their future during the “15 Year Reunion Cocktail Party” session.!

20. LA ‘11 Institute for Social Innovation
DAY 5 :: SPEAKERS Annenberg Community Beach Center
Feb 17 – 21, 2011 | Santa Monica, CA
Greg Wendt Mitchell Wade Alexia Vernon
expert, helps innovators sustainable
sustainable and turn insights into career coach
responsible change
investing founder, Catalyst
clients include for Action
vp, EP Wealth RAND, Schwab,
Advisors Accenture expert, values
aligned career
author + speaker founder, Institute3 development

21. The 2011 Los Angeles Institute for Social Innovation
LA ‘11 Fellows take part in an exercise during Scott Sherman’s Transformative Action Session.!
StartingBloc NFP
For more information on the StartingBloc
349 Fifth Avenue, Suite 709
Fellowship and the Institutes for Social
New York, NY 10016
Innovation, please visit:
info@startingbloc.org
www.startingbloc.org tw :: @startingbloc