Learn the end to end ecosystem of web advertising. How to use Google Adsense, Adwords and much more. Learn making blogs and writing interesting content to make money over the web. Learn how to use social networking platforms to promote your website or blog.

1. SOCIAL MEDIA OPTIMIZATION –
GOOGLE ADSENSE, ANALYTICS,
ADWORDS & MUCH MORE
Ritesh Ambastha, iWillStudy.com

2. Agenda Copyright
 Social Media Statistics
 Traditional Media v/s Social Media
 Properties of Social Media
 Blogs and other popular platforms
 Case Study – Websites with Ads
 Google AdSense – Basics & Advanced Concepts
 Google Adwords Network
 Social Media Web Promotions
 Search Engine Optimization/Marketing
 Google Analytics

3. Some Interesting Statistics Copyright
60% of the social networking
traffic come from Non Metro-
Cities but the highest traffic
generating city still remains to be
a Metro i.e. Mumbai

4. Some Interesting Statistics Copyright
The highest number of active
users are from the 15-24 age
group but LinkedIn has a
different age group of active
users i.e. 25-34 age-group

5. Some Interesting Statistics Copyright
Social media in India
reaches out to 60 per cent
of the online Indian
audience

6. Some Interesting Statistics Copyright
Facebook and Orkut,
together cater to about 90
per cent of the users in the
social media space.

7. Some Interesting Statistics Copyright
Facebook is the only social
network in India that has
witnessed a tremendous growth,
almost doubling its users in the
last 6 months.

8. Some Interesting Statistics Copyright
Highest number of active social
media audience in India are in
the age group of 15-24 and are
graduates who are looking for a
Job or planning further studies

9. Some Interesting Statistics Copyright
More than 45% of the users on
Social Networks return during the
day. Facebook tops the list with
users re-visiting more than 3
times during a day

10. Some Interesting Statistics Copyright
Majority of the time spent by the
Indian audience on Facebook is
on Interactive
Games/Applications and then on
viewing Photos

11. Traditional Media v/s
Social Media Copyright

12. Traditional Media v/s
Social Media Copyright

13. Traditional Media v/s
Social Media Copyright

14. Properties of Social Media Copyright
• Global Audience
Reach • Highly Scalable
• Free
Accessibility • Available to Anyone
• Lesser Skills & Training
Usability • Anyone can Operate
• Instantaneous responses
Recency • No time lag in Communications
• Can be altered
Permaneance • Community effort

15. Popular Platforms Copyright
 Blogs
 Facebook
 Delicious
 Flickr
 LinkedIn
 MySpace
 Twitter
 YouTube..

16. Rules for SMO Copyright
 Linkability
Add Blog
Create Whitepapers
Aggregate Content

17. Rules for SMO Copyright
 Tagging and Bookmarking

18. Rules for SMO Copyright
 Reward Inbound Links
Overall Rankings
Provide easy
& Clear
Reward

19. Rules for SMO Copyright
 Help Your Content Travel
Distribution Channels
Email Newsletters
Distribution Channels
RSS Subscribers
FB Status/Twitter Updates
Content Promotions

20. Rules for SMO Copyright
 Encourage the Mashup
YouTube Embed Videos
Let others use
your content Scribd/Slideshare

21. Rules for SMO Copyright
 Help Users
 Be a resource channel Outbound Links
Folks will link to
your social site and
tag is as helpful or
the ‘ultimate’ guide
in that space.

22. Rules for SMO Copyright
 Reward Users
Reward Helpful users
Rating, polling,
featured users

23. Rules for SMO Copyright
 Participate
Two way street
Create awareness
&
Prolong your buzz

24. Rules for SMO Copyright
 Know the target audience
Be Realistic
Create ideas which
resonate with your
audience
Misunderstanding
your audience is
dangerous

25. Rules for SMO Copyright
 Create Content
Create Widgets
Make people laugh
or Do some serious
business
Know what type of
content can work for
you and create it.

26. Rules for SMO Copyright
 Develop a SMO Strategy Define your objectives and
set goals
Be fully aware of what
your desired outcome is as
a result of performing
these tactics.
Reputation, sales,
influence, credibility,
charity, traffic/page
views, etc.

27. Case Study :
Websites with Ads Copyright

28. Case Study :
Websites with Ads Copyright

29. Case Study :
Websites with Ads Copyright

30. Google AdSense Copyright

31. ? Copyright

32. What is Google AdSense Copyright
 The flexible, hassle-free way to earn
revenue online
 Get paid for displaying targeted Google ads on
your site.
 Customize ads to match your site's look and feel.
 Track your success with online reports.
 It's free! With AdSense, you'll pay nothing, spend
little time on set-up, and have no maintenance
worries.

33. How AdSense Works? Copyright
 Choose where to show ads
 Specifywhere you want ads to appear
 Choose what types of ads can compete for those slots
 Highest-paying ads display
 Advertisersbid on your inventory in a real-time auction
 Always show the highest-paying ad
 Get paid
 Google bills advertisers and ad networks
 Get paid through Google’s reliable payment options

34. Access Advertisers Copyright
 Access Google's vast advertiser pool without
having to maintain individual relationships.
 The most advertisers means:
 More competition for your inventory
 More relevant ads
 Ads for all your online content

35. Targeting Options Copyright
 AdSense's targeting options allow advertisers to more
precisely reach their desired audiences -- meaning
more revenue for you and a better experience for your
users.
 Contextual targeting
 AdSense displays ads related to the content of your page.
 Placement targeting
 An advertiser can target your site based on demographics,
vertical, geographic location, or URL.
 Interest-based advertising
 An advertiser can show ads based on your users' interests
and previous interactions with that advertiser.

36. Ad Formats Copyright
 AdSense isn't just for websites. Earn additional
revenue by displaying ads on your:
 Site search results
 Mobile webpages
 Feeds
 Parked domains
 Mobile applications
 Videos
 Online games
 TV inventory

37. Ad Controls Copyright
Protect the value of your brand and ensure a positive user
experience by choosing how ads are displayed on your site.
 Control how Google represents your inventory
 Choose how advertisers can target your site
 Block advertisers by URL or category
 Block third-party ads or certified ad networks
 Manage how your ads are displayed
 Choose which ad formats you accept
 Customize your ads to match your site's look and feel

38. Ad Reports Copyright
 Detailed reports help you identify opportunities to make
more money.
 Performance reports
 Earnings by specific day or date range
 Earnings by page, domain, or ad unit
 Clicks, CTR, and eCPM
 Google Analytics reports
 Earnings by user visits
 Earnings by user location, browser type, and referring source
 Traffic by AdSense impressions, clicks, and revenue

39. Ecosystem –
AdSense & AdWords Copyright

40. How it works Copyright
Advertiser advertises their sites on Google’s Adwords
program.
As part of this, their ads will appear on Google’s search results
and on other content sites
A publisher signs up with Google Adsense program, pastes small
piece of JavaScript code from Adsense onto their page.
Google reads the content of the page where the code is
pasted, maps the keyword relevance of this page with the
existing advertisers.
Relevant contextual ads are displayed on the publisher page
where the code is pasted.

41. CPM vs. CPC vs. CPA Copyright
 CPM – Cost Per Million
 CPC – Cost Per Click
CPA – Cost Per Action

CPM
CPC CPA

42. First Session Over Copyright