Just because you are financially literate does not mean you make the right decisions. The problem may not be what you know. The problem may actually be your brain. Melissa talks about some of the most exciting scientific findings that combine neuroscience, behavioural studies and economics and how we can use the research to behave better with our money. Melissa Leong is a personal finance writer at the Financial Post (@liselong). Here are the slides from her presentation at Insider Advice for Today's Topsy-Turvy Times, which took place at the Ted Rogers School of Management on February 6, 2014. Details at http://bit.ly/money5050b

1. Money 50/50: Insider Advice for Today's Topsy-Turvy Times
Feb 6, 2014
Brains on
Money!
This is your brain
on money.
By
Melissa Leong
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Presented live at the Ted Rogers School of Management
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money5050.com

2. Money 50/50: Insider Advice for Today's Topsy-Turvy Times
Feb 6, 2014
Brains on
Money!
You impulse
buy.
The
problem:
By
Melissa Leong
2
Presented live at the Ted Rogers School of Management
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money5050.com

3. Money 50/50: Insider Advice for Today's Topsy-Turvy Times
Feb 6, 2014
Brains on
Money!
The
problem:
By
Melissa Leong
3
Presented live at the Ted Rogers School of Management
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money5050.com

4. Money 50/50: Insider Advice for Today's Topsy-Turvy Times
Feb 6, 2014
Brains on
Money!
Outsmart
yourself!
The
fix:
By
Melissa Leong
4
Presented live at the Ted Rogers School of Management
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money5050.com

5. Money 50/50: Insider Advice for Today's Topsy-Turvy Times
Feb 6, 2014
Recognize
when your will
power is strong.
Brains on
Money!
The
fix:
Outsmart
yourself!
By
Melissa Leong
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Presented live at the Ted Rogers School of Management
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money5050.com

6. Money 50/50: Insider Advice for Today's Topsy-Turvy Times
Feb 6, 2014
Recognize
when your will
power is strong.
Brains on
Money!
Institute a
waiting period
for your
purchases.
The
fix:
Outsmart
yourself!
By
Melissa Leong
6
Presented live at the Ted Rogers School of Management
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money5050.com

7. Money 50/50: Insider Advice for Today's Topsy-Turvy Times
Feb 6, 2014
Recognize
when your will
power is strong.
Brains on
Money!
Institute a
waiting period
for your
purchases.
The
fix:
Outsmart
yourself!
Pay yourself
first.
By
Melissa Leong
7
Presented live at the Ted Rogers School of Management
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money5050.com

8. Money 50/50: Insider Advice for Today's Topsy-Turvy Times
Feb 6, 2014
Brains on
Money!
You feel no
pain when you
spend.
The
problem:
By
Melissa Leong
8
Presented live at the Ted Rogers School of Management
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money5050.com

9. Money 50/50: Insider Advice for Today's Topsy-Turvy Times
Feb 6, 2014
Brains on
Money!
The
fix:
Bring the pain!
By
Melissa Leong
9
Presented live at the Ted Rogers School of Management
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money5050.com

10. Money 50/50: Insider Advice for Today's Topsy-Turvy Times
Feb 6, 2014
Use cash and
limit the use of
your credit card.
Brains on
Money!
The
fix:
Outsmart
yourself!
By
Melissa Leong
10
Presented live at the Ted Rogers School of Management
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money5050.com

11. Money 50/50: Insider Advice for Today's Topsy-Turvy Times
Brains on
Money!
Feb 6, 2014
The
fix:
Bring the
pain!
By
Melissa Leong
11
Presented live at the Ted Rogers School of Management
11 of 26
money5050.com

12. Money 50/50: Insider Advice for Today's Topsy-Turvy Times
Brains on
Money!
Feb 6, 2014
The
fix:
Bring the
pain!
By
Melissa Leong
12
Presented live at the Ted Rogers School of Management
12 of 26
money5050.com

13. Money 50/50: Insider Advice for Today's Topsy-Turvy Times
Brains on
Money!
Feb 6, 2014
The
fix:
Bring the
pain!
By
Melissa Leong
13
Presented live at the Ted Rogers School of Management
13 of 26
money5050.com

14. Money 50/50: Insider Advice for Today's Topsy-Turvy Times
Feb 6, 2014
Use cash and
limit the use of
your credit card.
Brains on
Money!
The
fix:
Outsmart
yourself!
Reflect and feel
the burn.
By
Melissa Leong
14
Presented live at the Ted Rogers School of Management
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money5050.com

15. Money 50/50: Insider Advice for Today's Topsy-Turvy Times
Feb 6, 2014
Use cash and
limit the use of
your credit card.
Brains on
Money!
The
fix:
Outsmart
yourself!
Reflect and feel
the burn.
Look at
alternatives.
By
Melissa Leong
15
Presented live at the Ted Rogers School of Management
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money5050.com

16. Money 50/50: Insider Advice for Today's Topsy-Turvy Times
Brains on
Money!
The
fix:
Bring the
pain!
By
Melissa Leong
Feb 6, 2014
Study: People were
20% less willing to buy
a $15 DVD if the option
to "not buy" was
described as "keeping
money for other
purchases."
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Presented live at the Ted Rogers School of Management
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money5050.com

17. Money 50/50: Insider Advice for Today's Topsy-Turvy Times
Brains on
Money!
The
fix:
Bring the
pain!
By
Melissa Leong
Feb 6, 2014
Study: The choice to
buy a 16GB iPod Touch
over a 32GB iPod
Touch doubled when
accompanied by the
phrase: "Leaving you
$100 in cash."
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18. Money 50/50: Insider Advice for Today's Topsy-Turvy Times
Feb 6, 2014
You get
distracted by
day-to-day
living and
forget longterm goals.
Brains on
Money!
The
problem:
By
Melissa Leong
18
Presented live at the Ted Rogers School of Management
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money5050.com

19. Money 50/50: Insider Advice for Today's Topsy-Turvy Times
Feb 6, 2014
Brains on
Money!
Get peer
support.
The
fix:
By
Melissa Leong
19
Presented live at the Ted Rogers School of Management
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money5050.com

20. Money 50/50: Insider Advice for Today's Topsy-Turvy Times
Feb 6, 2014
Brains on
Money!
You’re trying to
buy happiness.
The
problem:
By
Melissa Leong
20
Presented live at the Ted Rogers School of Management
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money5050.com

21. Money 50/50: Insider Advice for Today's Topsy-Turvy Times
Brains on
Money!
Feb 6, 2014
The
problem:
You’re
trying to
buy
happiness.
By
Melissa Leong
21
Presented live at the Ted Rogers School of Management
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money5050.com

22. Money 50/50: Insider Advice for Today's Topsy-Turvy Times
Feb 6, 2014
Brains on
Money!
Spend not on
things.
The
fix:
By
Melissa Leong
22
Presented live at the Ted Rogers School of Management
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money5050.com

23. Money 50/50: Insider Advice for Today's Topsy-Turvy Times
Feb 6, 2014
Spend on
experiences.
Brains on
Money!
The
fix:
Spend not
on things.
By
Melissa Leong
23
Presented live at the Ted Rogers School of Management
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money5050.com

24. Money 50/50: Insider Advice for Today's Topsy-Turvy Times
Feb 6, 2014
Spend on
experiences.
Brains on
Money!
The
fix:
Spend not
on things.
Make things a
special treat.
By
Melissa Leong
24
Presented live at the Ted Rogers School of Management
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money5050.com

25. Money 50/50: Insider Advice for Today's Topsy-Turvy Times
Feb 6, 2014
Spend on
experiences.
Brains on
Money!
The
fix:
Spend not
on things.
Make things a
special treat.
Spend on
others.
By
Melissa Leong
25
Presented live at the Ted Rogers School of Management
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money5050.com

26. Money 50/50: Insider Advice for Today's Topsy-Turvy Times
Feb 6, 2014
Brains on
Money!
By
Melissa Leong
Thank you.
financialpost.com
@lisleong
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Presented live at the Ted Rogers School of Management
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