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Wild  Coyote Tequila, Inc. Rinu Varghese                                              
Wild Coyote Tequila ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Geography ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mexican Facts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Government & Politics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Economy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Transportation & Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social System ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mexico- Cultural Briefing
Population ,[object Object],[object Object],[object Object],[object Object],[object Object]
Religion in Mexico ,[object Object],[object Object],[object Object],                                                                                                                                      * WORLD FACTBOOK 2002
Language ,[object Object]
Do’s ,[object Object],[object Object],[object Object],[object Object],[object Object]
Standard ,[object Object],[object Object],[object Object],[object Object]
Don’t ,[object Object],[object Object],[object Object],[object Object]
The Institutional Framework
Wild Coyote Tequila  ,[object Object],[object Object]
The Institutional Framework ,[object Object]
Livingston International  ,[object Object],[object Object],[object Object],[object Object]
 
Wild Coyote Tequila  ,[object Object]
Wild Coyote Tequila  ,[object Object],[object Object],[object Object]
Wild Coyote Tequila  ,[object Object]
Wild Coyote Tequila  ,[object Object],[object Object]
Marketing strategy Rinu R Varghese
Wild Coyote Tequila ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MARKET ANALYSIS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object]
JOINT VENTURE WITH MEXICO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategic   marketing plans (4 P) ,[object Object],[object Object],[object Object],[object Object]
How do we promote Wild Coyote Tequila ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Price and distribution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Packaging and Grades  ,[object Object],[object Object],[object Object]
MARKETING PROMISE ,[object Object]
Financial Management
Financial Environment  In Mexico ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Financial Environment  In Mexico ,[object Object],[object Object],[object Object],[object Object],[object Object]
Financial Environment    In Mexico  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Wild Coyote Tequila  Joint Venture vs. Foreign Direct Investment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Wild Coyote Tequila  Financial facts   ,[object Object],[object Object],[object Object],[object Object],[object Object]
Directo a Mexico ,[object Object],[object Object],[object Object]
Wild Coyote Tequila Estimated Income Statement For the year ended on 31st Dec, 2007 14,080 27,720 41,800 33,000 74800 1,280 2,520 3,800 3,000 6,800 Net operating income   Less Less 21,780  1,980 Administrative expenses  5,940 540 Selling expenses  Gross Margin   33,000 3,000 Manufacturing expenses  Income from Sales  In Mexican Peso ( Mex$) In thousands  1 US$ = 11 Peso   In US Dollar  ($)  In thousands
Wild Coyote Tequila Financial facts   ,[object Object],[object Object],[object Object],[object Object]
How a joint venture will affects  company’s profit   ,[object Object],[object Object],[object Object],[object Object],[object Object]
Management scene ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Management Scene  continued ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion                                               

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Wild Coyote Tequila Inc 1 Final

  • 1. Wild Coyote Tequila, Inc. Rinu Varghese                                              
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 17.
  • 18.
  • 19.
  • 20.  
  • 21.
  • 22.
  • 23.
  • 24.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43. Wild Coyote Tequila Estimated Income Statement For the year ended on 31st Dec, 2007 14,080 27,720 41,800 33,000 74800 1,280 2,520 3,800 3,000 6,800 Net operating income Less Less 21,780 1,980 Administrative expenses 5,940 540 Selling expenses Gross Margin 33,000 3,000 Manufacturing expenses Income from Sales In Mexican Peso ( Mex$) In thousands 1 US$ = 11 Peso In US Dollar ($) In thousands
  • 44.
  • 45.
  • 46.
  • 47.
  • 48. Conclusion