KEY POINTS: Learn what fitness 2.0 is and examples of who's out there Explore the social networking and service opportunities online Evaluate the competition and what to avoid Online fitness - friend or foe to the “brick and mortar” fitness industry?

1. 9th Annual European Congress Dublin, October 23rd 2009 Fitness 2.0The opportunities and threats in online fitness By Rasmus E. Ingerslev

2. Rasmus E. Ingerslev > Co-founder of fitness dk > Co-founder of DFHO (Danish Fitness & Health Org.) > Founder of Wexer - online health club launched May ‘09 > IHRSA European Council member > Several Board positions within the fitness industry

3. Web 2.0 Social Networking

5. The number of YouTube videos viewed per day 225,000 searchresults for fitness – 233,000 for exercise

6. 3,000,000 tweets made daily!

7. 300 million users 100 million in the U.S (1/3 of the entire U.S. population) 100 million in Europe

8. A World Of Opportunity Also for the fitness industry!

9. The Health Club Industry 120 million people are currently members of health clubs Approximately 40 million of these are in Europe More people are considering joining but do not because of: 1. Time 2. Price 3. Intimidation

10. Taking Fitness To The Home

11. Exercise Videos

12. Trainers

13. Marketplace

14. News & Knowledge

15. HR & PR

16. What Does Executives Think?

17. STRETCH BREAK!

18. The “competition”- what´s out there?

29. Where To Go?

30. Web 2.0 – Why get involved Your members AND potential members are there. 2/3 of the Global Internet population visits social networks Time Spent on social networks is growing at 10 times the overall internet rate and currently takes up 10% of all internet time Save money!

31. Web 2.0 - What Is Expected 93% of Social Media users believes that a company should have a presence in social media 85% think companies should interact

32. Web 2.0 - What To Avoid One way communication Irrelevant communication Inactivity Not monitoring (use e.g. Google Alert and addictomatic)

33. Friend or Foe? Leader Or A Follower! Take part in the online innovation within fitness Understand the online services and potential Create your strategy Utilize the online potential

34. Thanks! Rasmus E. Ingerslev E-mail: rasmus@wexer.com Skype & Twitter: ringerslev Phone: +45 2235 3530