By Denise Law, The Economist This is the presentation slides from the News Impact Summit Prague on 14 October 2016. For more, visit http://newsimpact.io

2. Sound familiar?
“Everyone else is doing it”
“Our rival is doing it”
“Because we should”
“Because people will want it”
“Because we have to”
“Because I think it’s a good idea”

6. What we learned:
• Know your audience
• Determine problems to be solved
• Tailor to audience and pla7orms
• Collaborate with different teams
• Back up your hypotheses with data