Gives a introduction to enterprise social media in the context of project management

1. What does Enterprise 2.0 look like
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2. What is Enterprise Social Media?
 Enterprise social media focuses on the use of online social media among people
who share business interests or activities
 A critical success factor of Enterprise 2.0
 Transformation of the traditional channels of communication within an enterprise.
Move from broadcasting to collaboration
 Creating an eco-system beyond the walls of the enterprise. Customers, suppliers
and employees within a hyper-connected communication matrix
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3. Communication is the key
Customers
Suppliers
Internal Stakeholders Media & other animals
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4. And Communication is Changing
Before After
 Face to Face  Blog
 Telephone  Wiki
 Email  Social Networks
 Uni or bi-directional  Tele-presence
 Limited number of channels and  Message boards
participants in a conversation  Microblogging
 Protocol bound  Context-driven
 360 degree
 Collaborative
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5. Do it Now!
 Your customers are on social network
 Your suppliers are on social network
 Your employees are on social network.
Are you happy to be a dinosaur?
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6. How does Social Media help?
 Open Communication
 N-dimensional
 Low cost of ownership
 Promotes collaboration
 Empowers employees
 Reduces power-distance
 Carries communication beyond
the fire-walls
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8. PM and Social Media. Some adoption facts….
 76% of organisations use social media in project management
 There are more than 123,000 members in LinkedIn’s Project Manager Networking
Group -- an increase of 45 percent in the past year
 Nearly 7,000 YouTube videos about project management
 A rapidly growing member base in other social media outlets such as the Project
Management Institute’s online Communities of Practice, Yahoo’s PMP® Best group
and Google’s PMHUB group.
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9. How can you use Social Media in a project context?
 Marketing
 Sales pitch
 Customer Service
 Public Relations
 Due Diligence
 Investment Bankers
 Proof of Concept/ R&D
 Crowd Sourcing
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10. Before making a social media plan ASK…..
 What is the nature of the project? Highly confidential? In public domain?
 Who are your customers? How does their social media footprint look like?
 How mature is your organisation in terms of social media?
 What are your organisation’s social media policies?
 What communication goals do you have? Are your target audience on social
media? Think out of the box here.
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12. Selecting Social Media Tools
 Select tools according to
- Your objectives – educate, inform, buy, sell, etc
- Scope that is Internal or External
- Size of audience
- Type of audience – e.g. students or retired pensioners
- Type of content to be shared
- Nature of communication e.g. One to One, Broadcast, Collaborate
- Frequency of communication

 Example twitter for general news feed updates or yammer for updates within the
company
 Once you have selected the tools, establish the channels. A twitter account or a
YouTube channel. Remember online id’s are at a premium. Reserve one at the
earliest.
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13. Managing Internal Communication
The internal communication goals typically are
- Collaborate
- Keep everyone involved
- Leverage company wide knowledge base
- Communicate status
- Brainstorm on issues
- Share
- Promote best practices
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14. Enterprise Social Media Tools
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15. Tool Selection Contd..
Goals Tool Audience Used to
Collaborate Yammer Project Team Share Files
Senior Edit Documents
Management Converse
Customers Events, Questions,
Suppliers Polls, Groups etc
Share Best Confluence Wiki Project Team Create and share
Practices knowledge, ideas,
best practices
Converse Salesforce chatter Company wide Discuss/ debate
IBM Sametime Converse
Announcements Yammer Enterprise wide Status updates
One to one/
broadcast
messages
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16. Managing External Communication
 Create a media plan for the project
 Select frequency, message content and outpost according to the nature and
audience of the communication
 Use to build PR or communicate key milestones: A bridge has been built
 Company Websites. Branded Communities.Twitter, Facebook, LinkedIn, YouTube,
Reddit. Online Press Releases. Multimedia releases including photo galleries and
videos.
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17. Case Study - Deloitte
 Deloitte is a show-case example of enterprise social media implementation
 The largest network of yammer users
 Developed new products using social media platforms which now drive revenue.
 Made tangible improvements to the business from harnessing the collective wisdom
of its people.
 Engaged 4500 people in the process of building a marketing strategy
 Used social media to blitz the competition and grab share of mind in the media and
 government, through the innovative way Deloitte used Twitter for the last Federal
Budget.
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18. Thank You
• Rimjhim Ray
• http://in.linkedin.com/in/rimjhimray
Tweet @GlobeSlother