8. A strong global coffee business $3.0 Billion Net Sales FY09. Number 2 in roast and ground coffee worldwide. Leading market positions in Europe and Brazil.
12. Sara Lee & sustainable coffee sourcing Strategy build on three pillars: Direct support to farmers: DouweEgberts (DE) Foundation Leading buyer of certified coffee Actively partner with stakeholders to help make the worldwide coffee sector more sustainable
18. Jimmy Dean It is America’s number one breakfast sausage. It is mainly targeted towards kids. It is easy and delicious way to make breakfast healthier. It is balanced breakfast with protein. Its tag line is NO KID HUNGRY.
19. Senseo coffee machine It lets you savor a single serving of fresh gourment coffee at the touch of a button. Choose your time. Choose your taste. Targeted to all customers.
23. Positiong strategy of Sara Lee The main focus of the company is providing quality and delicious products to its customers. They believe in building the brands. To be the first choice of consumer and customers around the world by bringing together innovative ideas, continuous improvement and people who make things.
24. Competitors of SLE PEPSICO-USA, UK, BRAZIL, CHINA AND AUSTRALIA KRAFTS FOOD-USA, UK, BRAZIL, CHINA AND AUSTRALIA CONAGRO FOODS- USA, UK, CANADA, CHINA. KELLOG-USA, UK, BRAZIL, JAPAN AND AUSTRALIA GENERAL MILLS-USA, UK, CANADA, CHINA AND AUSTRALIA
25. Pepsico It was founded in new bern, north carolina, U.S. (1898) Its founders are Caleb Bradham, Donald M.Kendall Herman W.Lay Headquaters are at Purchase, New York, U.S.A. Ceo- IndraNooyi. Industry –Food beverages Revenue-US$44.3 billion.
29. Vanilla bean frappucino Rich, creamy Vanilla Bean Frappucino ice cream . Made with the finest, real vanilla beans from Madgascar. Nutritional value-170 calorie.
31. Kraft foods It was founded in Englewood, South Chicago, Illinois, U.S. (1903). Headquaters-Northfeild, Illinois, U.S. CEO-Irene Rosenfeld. Industry-food processing Revenue-US$40.4 Billion
32. Products Kraft Dinner* Oscar Mayer Philadelphia Maxwell House Nabisco Jacobs CĂ´te d'Or Milka LU Vegemite Cadbury Trebor
35. Handi snacks 0g Trans Fat 100 Calories or less per snack Made with Real Nonfat Milk Convenient single-serve cups No Preservatives, Never needs refrigeration Perfect for snack or lunchbox treat. Targeted towards children, young and health conscious people.
36. Major markets Major markets include: Canada United States
38. Milka Contains milk, hazelnuts, soya. May contain traces of other nuts and wheat. Nutrients 100g. Targeted towards children and adults.
39. Major markets include: Argentina Austria Belgium Bulgaria Netherlands Romania Russia Spain Turkey Ukraine United States
40. General Mills It was founded in Minneapolis, Minnesota. Headquaters at Golden Valley, Minnesota, U.S.A. CEO-Danny Maan. Industry-food processing. Revenue-US$14.7 Billion
43. Cheex Low in fat and cholesterol free, moms love Rice Chexand Corn Chexcereals because they are low in sugar. For more than 60 years, Chex has offered calcium, vitamins and an enjoyable crunch. And if you are looking for a wonderful, wholesome snack, Chex Party Mix is a sure pleaser.
45. Cheerios A family favorite for decades – and with good reason. Made with whole grain, Cheerios is the only ready-to-eat cereal clinically proven to lower cholesterol when eaten as part of a diet low in saturated fat and cholesterol. For kids, teens and adults, the wholesome goodness of Cheerios is ideal as a nutritious breakfast or snack.
47. Kellogg It was founded in 1906. Founders –Will Keith Kellogg. Headquaters-Battle Creek,Michigan, U.S. Key people-James Jenness (Chairman), David Mackay (President, CEO) John A. Bryant (COO). Industry-Food Processing. Revenue-US$ 12.6 billion
50. Blueberry Cereal Trying to lose weight should never, ever, ever give you the blues (unless it’s yummy Special K® Blueberry Cereal) Special Blueberry Cereal is filled with crunchy rice and whole wheat flakes and sprinkled with blueberry-flavored oat clusters. Enjoy Special Blueberry Cereal with skim milk, fruit and black coffee for less than 250 calories.
54. ConAgra foods It was founded in 1919 as Nebraska Consolidated Mills and in 1971 as -ConAgra foods. Headquarters-Omaha, Nebraska, U.S. CEO-Gary Rodkin. Industry-Food Processing. Revenue-US$12.73 Billion
57. Reddi-wip Make every day special with the great taste of Reddi-wip. Made with real cream, dessert just isn't dessert without Reddi-wip. Available in original, extra creamy, fat-free, and chocolate. Remember—it's not ready 'til it's Reddi.
58. Peter pan Peter Pan is the smooth, creamy peanut butter that the whole family can enjoy. One bite will remind kids of all ages that they never outgrow the simple pleasure and magic of Peter Pan peanut butter.