1. How Digital Marketers can Gear Up for RIO Olympics!
There is a rush about the ongoing Olympics in Rio De Janiero, Brazil. In creating and
spreading the tone of Olympics, digital marketing plays a huge role. Millions of fans are
using social media platform to disseminate their opinions and ushering support campaigns
for their teams. Paid social media campaigns give an opportunity to the marketers to attain
brand value by reaching huge and competent fan base.
In 2016, brands will be utilizing social media in a much serious and more compact manner.
Not only it will spend a huge chunk after social media efforts but will also create an outlet
for people to come and participate. A lot of brands are harbouring a global platform for
people to share and promote their life stories and the relating it to a brand service and
product.
2014 Winter Olympics in Sochi, Russia, SocialCode clients witnessed a 15% boost in CPMs via
Facebook in comparison to the Q1 2014 average. On the other hand, CPMs at the time of
2014 Super Bowl increased near about 50% compared to the Q1 2014 usual. This shows
Olympics’ marketers can present their message to huge audiences, while avoiding to pay a
hefty price for such a small event like Super Bowl.
You just don’t See, You participate:
As the greatest permanent sponsor at the Olympics, Coke is carrying out a campaign all over
50 markets named as "#ThatsGold", which utilises video recording of 79 athletes belonging
to 23 countries. This year it’s doing it in all the new way, it is building up a fully functional
"real-time marketing" worldwide centre in Rio de Janeiro. The unit will control and oversee
the social dialogue throughout the Games and produce content around cardinal moments
that has been instantaneous.
MobileStrategy for Winners:
It has been reported by SocialCode in the year of 2014, that the CPI has been fluctuating in
case of mobiles and desktops as per games and day. SocialCode perceived that 90% of ads
were obtained from mobile, gratitude to the mass that are availing the platform via their
phones more often. Facebook also reports that 52% of its subscribers are now utilizing the
platform entirely from a mobile, demonstrating this trend will expand to this year’s
Olympics too.

2. Administer Performancein Real-Time
Keep up with fluid finance: Social campaigns exhibit rapidly what content as well as
audience combinations will be the best. Take benefits from these insights and maintaining a
fluid budget and allotting them to the masses, artistic and placement mix that compel the
maximum lift.
Seize key moments: Move towards creative but maintaining “planned real-time” policy, and
creating true, on-brand designs that verbalize to different results.
Certified Ambush Marketing
One of the new major surprises for the marketers in 2016 is that brands that are not among
the official sponsors are being allowed to develop marketing campaigns keeping it adhered
to the Games. However, some of the norms and rules include, do not incorporate any
Olympic symbols or state certain terms comprising of "Rio", "gold" or even, not even
drawing any idea related the subject, "summer".
Relating Your Storieswith Brand Image
The change is not only in regards to how brand tales are being told but also focuses on the
type of stories being told. At one point of time, the brand campaigns were hugely a limelight
focused on athletes or also the fans, marketers are now more concentrated and concerned
on beating into cultural styles and developing on "human truths" instead of only talking and
promoting their products’ attributes.
Procter & Gamble took this perspective at London in 2012 and has developed and gone viral
with a new film with a message "Strong", which targets on emotional gratitude to mothers,
sequential with the Olympic journeys of four children and their mothers.
Stay Tuned to Know more!