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Waarom het 4c model je op weg helpt

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rikvanbeekhu

Waarom het 4c model je op weg helpt

Education
1 of 8
INTRODUCTIE • 4P MODEL VS. 4C MODEL • OFFLINE VS. ONLINE • COMBINATIE
CONSUMENT • PERSPECTIEF VANUIT DE KLANT • AANGAAN EN ONDERHOUDEN RELATIE MET KLANT
CONTEXT • HOE LEEST DE DOELGROEP JOUW CONTEXT HET LIEFST? • JACKED STUNT DRIVING SCHOOL (VOORBEELD)
CONTENT • AFSTEMMEN OP DOELGROEP (VORM, TIJD) • HUMOR VOORBEELD HEINEKEN
CALL-TO-ACTION • CONVERSIE CREËREN • EYE-CATCHER • CREËER EEN BUTTON • SLUIT AF MET EEN ZIN DIE DE CONSUMENT DE DRANG LAAT VOELEN • LAAT DE KLANT ZICH UNIEK VOELEN • ZORG VOOR KLIKBAARHEID (VIA HYPERLINKS) • VERGEET OOK DE CALL-TO-ACTION BOVENIN DE PAGINA NIET

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Waarom het 4c model je op weg helpt

  • 1.
  • 2. INTRODUCTIE • 4P MODEL VS. 4C MODEL • OFFLINE VS. ONLINE • COMBINATIE
  • 3. CONSUMENT • PERSPECTIEF VANUIT DE KLANT • AANGAAN EN ONDERHOUDEN RELATIE MET KLANT
  • 4. CONTEXT • HOE LEEST DE DOELGROEP JOUW CONTEXT HET LIEFST? • JACKED STUNT DRIVING SCHOOL (VOORBEELD)
  • 5.
  • 6. CONTENT • AFSTEMMEN OP DOELGROEP (VORM, TIJD) • HUMOR VOORBEELD HEINEKEN
  • 7.
  • 8. CALL-TO-ACTION • CONVERSIE CREËREN • EYE-CATCHER • CREËER EEN BUTTON • SLUIT AF MET EEN ZIN DIE DE CONSUMENT DE DRANG LAAT VOELEN • LAAT DE KLANT ZICH UNIEK VOELEN • ZORG VOOR KLIKBAARHEID (VIA HYPERLINKS) • VERGEET OOK DE CALL-TO-ACTION BOVENIN DE PAGINA NIET