Weitere ähnliche Inhalte Ähnlich wie Business Creativity (20) Business Creativity4. How did we learn? 1988 1200 1566 1399 1492 1945 x= (y2+y3-y4) The bones of our skeleton.. 32. This “telephone” has too many disadvantages to be considered a serious way of communication. This invention does not have any value to us. - Internal memo of Western Union, 1876 40. “ We don't like the sound and guitar music is not popular anymore -Decca Recording Co. Rejecting the Beatles, 1962 41. “ To drill the soil to look for oil? You must be out of your mind!!” -Workers who L. Drake wanted to hire for his oil exploration project in 1859 42. Forced new ideas New service or product Irrelevant object or image + New idea 44. “ There is no reason why anyone would like to have a computer at home ….” Ken Olson, president and founder of Digital Equipment Corp., 1977 48. The design proces Analyze customer needs Define design problem Generate ideas Select design criteria Implement prototypes Evaluate prototypes