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The Fast Path toBuilding a Private/Hybrid Cloud,[object Object],With Guest Speaker James Staten, VP, Principal Analyst Forrester Research Inc.,[object Object],September 21, 2011,[object Object],Watch the recorded video of this webinar,[object Object]
Your Panel Today,[object Object],Presenting,[object Object],[object Object]
James Staten, VP and Principal Analyst, Forrester Research, Inc.Q&A ,[object Object],Jarryd Hensel, Account Manager, RightScale,[object Object],Please use the “Questions” window to ask questions any time!,[object Object]
Agenda,[object Object],How To Get Cloud Right,[object Object],Fast Path to set up a Private/Hybrid Cloud ,[object Object],RightScale Customer Case Studies,[object Object],Live Q&A,[object Object],Please use the “Questions” window to ask questions any time!,[object Object]
In 2011, building an internal private cloud is key for ¼ of North American I&O leaders,[object Object],Which of the following initiatives are likely to be your firm’s/organization’s top hardware/IT infrastructure priorities over the next 12 months?,[object Object],Build an internal private cloud operated by IT (not a service provider),[object Object],Base: 1,410 North American IT executives and technology decision-makers,[object Object],Source: Forrester’s Forrsights Hardware Survey, Q3 2010,[object Object]
But server virtualization continues to be a much higher priority than private or public cloud,[object Object]
Amdocs: Path to Cloud,[object Object],Cloud Computing,[object Object],Dynamic/Elastic/Pay per Use,[object Object],Resource Pooling,[object Object],Shared workloads,[object Object],Automation,[object Object],Rapid Provisioning,[object Object],Virtualization,[object Object],Increase utilization,[object Object],Standardization,[object Object],Improve efficiency,[object Object],Consolidation,[object Object],Physical infrastructure,[object Object],Traditional IT,[object Object],Siloed/over capacity/server sprawl,[object Object]
Not everything is cloud . . . and shouldn’t be,[object Object],Web services,[object Object],Traditional IT,[object Object],Dedicated hosting,[object Object],Cloud billing,[object Object],Storage-as-a-service,[object Object],VM hosting,[object Object],SaaS,[object Object],IaaS,[object Object],MSP,[object Object],DC outsourcing,[object Object],PaaS,[object Object],DB-as-a-service,[object Object],On-demand scaling,[object Object],ASP,[object Object],IT virtualization,[object Object],Cloud computing,[object Object],[object Object]
 Standardized deployments
Multitenant
 Highly automated
 Low control
Limited customizationTraditional computing,[object Object],[object Object]
 Varied deployments
 Single tenant
 More manual
 High control
 High customization,[object Object]
The basics of cloud economics are clear,[object Object]
Important expectations about public clouds,[object Object],Trade-offs,[object Object],Cloud are standardized services. You must adjust to them, not the other way around,[object Object],Loss of Control,[object Object],You use cloud because you want to abstraction they provide and the services they provide.,[object Object],That means you have to accept how they do it,[object Object],Cover your bases,[object Object],What the clouds don’t do, you have to do,[object Object],HA, scale, geographic requirements, etc.,[object Object],Cloud cost more the longer you use it,[object Object],Optimize how you use it to maximize the benefits it provides,[object Object]
What fits best in cloud environments		,[object Object],Best use: temporary capacity, elastic capacity,[object Object],Web sites — three-tier architectures with minimal DB tiers.,[object Object],SOA applications — with loose coupling of Web services; scale via load balancing and app-level caching.,[object Object],Highly parallelized workloads — HPC w/o close coupling; grids, Hadoop,[object Object],Applications that fit within a single VM — can be any type of self-contained x86 application,[object Object]
Hybrid Cloud Variants,[object Object],April 2009 “Which Cloud Computing Platform Is Right For You?”,[object Object]
Cost optimize your deploymentsGo Hybrid,[object Object],Cloudinfrastructure,[object Object],Virtual hosting ,[object Object],Dedicated hosting(traditional outsourcing),[object Object],Web,[object Object],Web,[object Object],App Logic,[object Object],Web,[object Object],ERP, RAC,[object Object],Common,[object Object],Transient,[object Object],Metered,[object Object],Custom,[object Object],Fixed,[object Object],Owned,[object Object]
Your new IT portfolio,[object Object],Decision tree,[object Object],Workload management,[object Object],GRC,[object Object],Virtualhosting,[object Object],Trad out,[object Object],Virtual,[object Object],Internal cloud,[object Object],Public cloud,[object Object],Physical,[object Object],Flexible OpEx,[object Object],OpEx,[object Object],CapEx,[object Object],Common,[object Object],Transient,[object Object],Metered,[object Object],Common,[object Object],Transient,[object Object],Metered,[object Object],Custom,[object Object],Fixed,[object Object],Owned,[object Object],Custom,[object Object],Fixed,[object Object],Owned,[object Object]
So, what should you do?,[object Object]
Why our customers are deploying Private and Hybrid Clouds,[object Object],  Manage rogue use of public clouds,[object Object],  Conforms to security and compliance,[object Object], Leverage existing resources,[object Object], Integrate w/ existing systems and processes,[object Object], Use specialized hardware,[object Object], Configure systems to match workloads,[object Object]
Application Portfolio,[object Object],Resource Pools,[object Object],Requirements Filter,[object Object],Private Cloud,[object Object],App 1,[object Object],Performance,[object Object],App 1,[object Object],App 2,[object Object],Cost,[object Object],App 2,[object Object],Virtual Private Cloud,[object Object],Security,[object Object],App 3,[object Object],App 3,[object Object],Compliance,[object Object],…,[object Object],…,[object Object],Private Cloud,[object Object],Reliability,[object Object],Delivers Workload Deployment Freedom,[object Object],App N,[object Object],App N,[object Object],Match your app to the right resource pool,[object Object]
Cloud Infrastructure Automates Hardware,[object Object],Automation,[object Object],Cloud Infrastructure,[object Object],Manual Apps,[object Object],Automated Infrastructure,[object Object],= Manual Cloud,[object Object],Traditional Infrastructure,[object Object],Manual Apps,[object Object],Manual Infrastructure,[object Object],= Slow & Expensive,[object Object],Abstraction,[object Object]
Cloud Management Automates Applications,[object Object],Automation,[object Object],Cloud Management,[object Object],Automated Apps,[object Object],Automated Infrastructure,[object Object],= Automated Cloud,[object Object],= RightScale,[object Object],Cloud Infrastructure,[object Object],Manual Apps,[object Object],Automated Infrastructure,[object Object],= Manual Cloud,[object Object],Traditional Infrastructure,[object Object],Manual Apps,[object Object],Manual Infrastructure,[object Object],= Slow & Expensive,[object Object],Abstraction,[object Object]
RightScale myCloud,[object Object]
Applications & Data,[object Object],RightScale Cloud ,[object Object],Management Platform,[object Object],Application Code,[object Object],Middleware Automation,[object Object],OS Image,[object Object],Application Programming Interface,[object Object],Cloud Infrastructure Software,[object Object],Virtual Servers & Networking,[object Object],Cloud & Storage Controller,[object Object],Hypervisor,[object Object],Cloud Infrastructure Hardware,[object Object],Host Servers – CPU, Memory,[object Object],Networking,[object Object],Storage,[object Object],Cloud Technology Stack for Applications,[object Object]
e.g. Web Apps, Dev/Test, Self-Service, etc,[object Object],Applications & Data,[object Object],RightScale Cloud ,[object Object],Management Platform,[object Object],Application Code,[object Object],Middleware Automation,[object Object],OS Image,[object Object],Private,[object Object],Public,[object Object],Application Programming Interface,[object Object],Cloud Infrastructure Software,[object Object],Virtual Servers & Networking,[object Object],Cloud & Storage Controller,[object Object],Hypervisor,[object Object],Cloud Infrastructure Hardware,[object Object],Host Servers – CPU, Memory,[object Object],Networking,[object Object],Storage,[object Object],Cloud Technology Stack for Applications,[object Object]
e.g. Web Apps, Dev/Test, Self-Service, etc,[object Object],Applications & Data,[object Object],RightScale Cloud ,[object Object],Management Platform,[object Object],Application Code,[object Object],Middleware Automation,[object Object],OS Image,[object Object],Private,[object Object],Public,[object Object],Application Programming Interface,[object Object],AWS EC2 Region,[object Object],Rackspace Region,[object Object],Private Cloud,[object Object],Virtual Servers & Networking,[object Object],Cloud Infrastructure Software,[object Object],Virtual Servers & Networking,[object Object],Cloud & Storage Controller,[object Object],Cloud & Storage Controller,[object Object],Hypervisor,[object Object],Hypervisor,[object Object],Host Servers – CPU, Memory,[object Object],Cloud Infrastructure Hardware,[object Object],Host Servers – CPU, Memory,[object Object],Networking,[object Object],Storage,[object Object],Uniformly Managed across Diverse Cloud Resource Pools,[object Object],Networking,[object Object],Storage,[object Object]

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The Fast Path to Building a Private Cloud (With Guest Speaker from Forrester Research, Inc.)

Editor's Notes

  1. Michael – comments on slide “James, I thought I’d just insert one of our customer slides here on that topic.” need to intro Amdocs as a Rightscale customer before going into detail
  2. Talk to the slideTransition…but many of you are concerned about using public cloud services. You are worried they aren’t mature enough or secure enough so your answer is…
  3. Michael will comment on loss of control bullet and he will highlight Zynga when James talks about “cloud cost more the longer…”
  4. Transition: But public clouds aren’t just about cost optimization, they can enable new business models for your company too. And ignoring it, could be to your peril as there are innovative companies who are building their businesses on this new wave of computing – companies that might just impact your business. Let’s take a look at one of them…
  5. RightScale manages clouds Private cloud partners enable (Cloud.com, Eucalyptus) Together:Speed to implementationPurpose-built solutionIntegrated technologiesMarket view & business model alignmentAWS-compatible hybrid environmentsTwo support optionsOpen source: Free editionCommercial: Equivalent features, functionality and commercial offerings to that with RightScale & AWS
  6. Sample customers include AT&T, Comcast, Sprint, Telus, SingTel, Tata, T-Mobile, Vodafone.
  7. Integrate with existing installer(s)Not really designed for silent install.Application installation requires many manual configuration actions.Struggles with dynamic environments.Automate middleware (e.g. WebLogic)Installation is straight-forward.Configuration is difficult (we use in-house tools)Elasticity is difficult from operational point of view.Automate databases (e.g. Oracle 11g)Silent install of Oracle tricky (we use snapshots).Schema definition and baseline content.Dynamic vs Static TemplateDynamic RightScale ServerTemplates™ give significant flexibility and reuse. Strong feature of Rightscale.Static Templates bundle all components together which makes maintenance difficult. Avoid this at all cost.
  8. Zynga started out with a dedicated hosted IT infrastructure, but its business growth quickly outpaced its ability to add infrastructure. It moved to Amazon Web Services (AWS) to accommodate the rapid scale demands in the vertical growth phase of the company. Having survived this initial growth phase, and gained a better understanding of workloads in the process, the company opted to build its own internal cloud to compliment its AWS footprint.-10% of the world’s internet population plays Zynga games every monthPart of the impetus behind this move was a desire to reverse some of the capex versus opex tradeoffs that it made in earlier stages of the company. This is an interesting business lifecycle decision and cloud adoption consideration. Zynga realized early on that it couldn’t afford the capital outlay burden associated with building its own infrastrcuture at the scale required to host its business. However, as the business has grown, it now makes sense from a financial perspective to own some of the equipment and the associated benefits of the higher depreciation writeoffs that come with it. At the same time the reduced operating expense, from lower public cloud reliance, improve the company’s operating margin profile.Zynga's private cloud, called zCloud internally, is essentially a commodity cloud based on AWS design principles and using XenServer at the core. Zynga manages its clouds, both AWS and zCloud, through a single pane of glass provided by RightScale. This capability was integral to Zynga’s deployment.Zynga shared some impressive statistics around its vCloud build. The entire project went from concept to production in <6 months. Zynga, in concert with RightScale, can now fully provision >1,000 physical servers in 24 hours. From a growth standpoint, between Jan ’09 and Jan ’11 it has a 75x’ed server count.Templates?Distributions?Images?