RightScale Webinar: February 4, 2010 – Watch this webinar and find out about the new approach to BI that takes advantage of the cloud as a disruptive technology combined with next-generation software applications. Watch the video at http://vimeo.com/rightscale/the-agile-data-warehouse-webinar-next-generation-bi.

1. The Agile Data Warehouse™
- BI in the Cloud

2. Presenters
Presentation, Demonstration
• Elise Arthurs – RightScale, Director of Partner Marketing
• Larry Hill – Full 360, Director of Business Development
• Rohit Amarnath – Full 360, CTO
Live Q&A
• Andrew Lampitt – Jaspersoft, Business Development Director
• Parham Parvizi – Talend, Sr. Sales Engineer
• Uri Budnik – RightScale, Evangelist
• David Menninger – Vertica, VP Product Management
Remember to Submit questions via the Question Tab!

3. Agenda
• What is “the Cloud?”
• Why Consider the Cloud?
• The Agile Data Warehouse™
Components
Pricing
• Demonstration – an Agile Datamart
• Next Steps
• Q&A

4. What Is Cloud Computing?
“Fully-equipped data center in the sky”
• Virtually infinite computing resources
• Scalable on-demand
• Pay by usage
• Highly reliable, available, and secure
“Computing power and storage becomes a commodity to be turned on and off
– like a household utility – on demand.”
4

5. The Cloud = Infrastructure as a Service
• An “Elastic” Computing Platform
Hardware
Software
Support & Services
• Top-notch environmental management facilities
• Pre-built application/server instances

6. Why Consider the Cloud?
The Cloud is a Game-Changer
• Faster
To order, instantiate, configure, and run applications
Scale to thousands of servers – in minutes
• Lower-cost
Cloud vendors buy and provision computing capacity in very
large volumes
Cut costs while improving your service level?
• Flexible
Rent a server for 1 month  3 years
Change server size as necessary to accommodate peaks
Spin up new servers, shut them down based on demand

7. Why Use the Cloud for BI?
• Fast
Analytical “Sandboxes” in hours
Finished Datamarts in weeks vs. months, years…
• Lower-Cost
Cloud + New Generation Software = Affordability
Experiment with previously un-affordable applications
• Flexible
Disposable Datamarts
Seasonal Projects
Start small and scale to your requirements
7

8. Introducing…
The Agile Data Warehouse™

9. The Agile Data Warehouse™
Market-leading vendors…
…on a single Cloud Platform
• Jaspersoft
The most widely-used BI in the world
• Vertica
Next-generation, high-performance analytic
database
• Talend
The recognized leader in open-source Data
Integration
• RightScale
The leader in Cloud-computing management
• Amazon Web Services
The leading Cloud-computing infrastructure

10. Amazon Web Services (AWS)
Infrastructure as a Service
• Amazon.com
$15B mission-critical real-time online
transaction processing system
Distributed computing infrastructure honed for Infrastructure as a Service
13+ years
AWS now 30+% larger than Amazon.com
• Key Components
Amazon Elastic Compute Cloud (EC2)
Amazon Simple Storage Service (S3)
• Very aggressive pricing
Std.
Linux
instances
start
at
$0.085/hr.
High
CPU
instances
start
at
$0.17/hr.
Reserved
instances
start
at
$.03/hr.
h@p://aws.amazon.com/

11. RightScale
Cloud Management
• Total Control of Environment
Complete Visibility at all levels
Manage, monitor, troubleshoot
• Administration
Multiple user support
Access control and user permissions
• Fast On-Ramp to the Cloud
Server Templates
Best Practices
“Abstraction layer to manage the Cloud”
h@p://www.rightscale.com

12. Automation at Work
Load exceeds threshold
Additional servers operational
Additional servers terminated
Load drops below threshold

13. Talend Data Integration
Open-source Data Integration
• Leading provider of Open-source data
integration software
• Venture-backed Commercial model
• World-wide operations and users
• Data Quality, MDM Modules
• Broad Adoption
1.5 million core product downloads
7 million lifetime downloads
300,000 users
1,000 customers
h@p://www.talend.com

14. Talend Data Integration
Key features
Business-oriented process modeling
Graphical development
Robust and scalable execution
Broadest connectivity to support all systems
Project repository for design and execution
Real-time debugging

15. Vertica
Next-generation Analytic DBMS
• Columnar database
• Standard SQL interface
• Scale-out MPP architecture
• Aggressive data compression
• Real-time loading & querying
• Automatic tuning, HA and recovery
• Runs on Linux, VMware or Amazon Cloud
“Modern Database for BI and Analytics”
h@p://www.verHca.com

16. Selected Vertica Case Studies
Revolutionized CDR Analysis in 8 Weeks
Vertica® Analytic
Existing DBMS Vertica Advantage > 32x more customer
Database
records
Historic Data 1 week 8 months 32x more data
100 > 60x faster queries
2
Users (Revenue. ops, 50x more users
(Revenue assurance)
regulatory,marketing) > 50x more users
Average Query
30 minutes 30 seconds 60x faster answers
Response Time > Industry Standard HW
Tier 1 bank Securities Compliance Audit Analysis
Vertica® Analytic
Existing DBMS Vertica Advantage
Database
> Near real-time analysis
Average Query
37 minutes 9 seconds 245x faster answers
Response Time > 245x faster
Reports per Day 30 1000 33x more reports
> 30x+ more reports
New Market Data
Next day 1 minute Real-time views > Superior HW density
Availability

17. Jaspersoft
Most Widely-used BI in the World
• Commercial Open-source model
• Analysis & Reporting, Dashboards
• Pixel-perfect reports or ad hoc queries
Benefits
• Powerful, easy analysis and reporting
• Flexible architecture for standalone or
embedded use
• Highly affordable
“Over 9 million copies downloaded”
h@p://www.jaspersoJ.com

18. The Agile Data Warehouse™
Optional features
• Master Data Management (Talend)
• Data Quality Management (Talend)
• Statistics and Graphics ( R )
Widely-used open-source application
Predictive Analytics

19. Full 360 Inc.
Comprehensive Systems Integration
• 14 years - Analytic Data Warehousing
Top 10 Global Financial Institutions
Emerging Websites and Software vendors
Reporting, Analytics, OLAP, Statistics
• Worldwide operation with personnel in
USA, India, and Singapore
• Inaugural Amazon SI Partner
• Primary Integrator for Agile Data
Warehouse Partners
h@p://www.full360.com

20. Pricing
$1500/mo. for the entire ADW stack (thru 3/31/10)
JasperServer: one server
Vertica: 100 GB for deployment and development
Talend: Data Integration
RightScale for entire data warehouse environment
Cloud Capacity (AWS)
Recommended configuration
• (3) Amazon Machine instances
• 24x7 @ $.17/hr = less than $125/month each
• $10/month for 100 GB Amazon storage
Support 200+ BI users

21. Demonstration
Give-A-Tweet™ Website
• Charitable donation-matching website built around Twitter social
network
• Launched January 2010
• Datamart to report on Revenue by Region, # followers, # Tweets,
Type of Charity, Twitter/site membership
• Data sources:
Twitter
CouchDB – nosql database for site
MySQL transaction store
IRS data on non-profit organizations
• Scale to 500+ users automatically

22. Next Steps with Full 360
• Recording of Webinar
Available at http://www.rightscale.com/info_center/webinars.php
• Further inquiries:
Contact Larry Hill at 646-448-9877 or larry.hill@full360.com
• Upcoming Agile Partner Events
TDWI Feb. 21-26 in Las Vegas
Cloud Expo – April 19-21 in New York City