A successful marketing campaign is more than the creative production and an ad buy. If your organization invests heavily in marketing campaigns this holiday season, your technology decisions can mean the difference between success or a success disaster. In this webinar, our technical cloud experts provide an overview on how to prepare your website or application to handle holiday-season usage spikes and how to ensure that your campaign becomes a demonstrable success. Key Topics: 1. The economic impact of preparing for the holiday season 2. Best practices for implementing cloud infrastructure to support your holiday campaigns 3. Real customer stories and lessons learned from major public success disasters 4. Tips on how to forecast cloud costs for unpredictable holiday traffic spikes

1. #RightScale
Avoiding
Success
Disasters:
Leverage
Cloud
Infrastructure
for
Your
Holiday
Campaigns

2. #RightScale
#
Your
Panel
Today
Presen:ng:
• Kim
Weins,
VP
Marke:ng,
RightScale
• Steven
Goldberg,
Cloud
Solu:ons
Engineer,
RightScale
Q&A:
• Parker
Terlaak,
Account
Manager,
RightScale
Please
use
the
“Ques,ons”
window
to
ask
ques,ons
at
any
,me!

3. #RightScale
#
Agenda
1. The
Why:
It
Makes
Cents
2. The
How
Not:
Major
Public
Success
Disasters
3. Customer
Success
Stories
4. How
RightScale
Helps
&
Live
Demo
5. Q&A

4. #RightScale
#
Strong
ExperAse
With
Digital
Campaigns
7
years
10clouds
5M+
servers
Scale
apps
to
10K+
servers

5. #RightScale
#
Increased
Cloud
Usage
Over
the
Holidays

6. #RightScale
#
The
Why:
It
Makes
Cents
Holiday Online Sales
14%
Holiday Store Sales
2.5%

7. #RightScale
#
Holiday
Wrecks
are
BAD!

8. #RightScale
Success Disasters

9. #RightScale
#
Bad
Santa:
NeQlix
Christmas
Eve
Outage
• Problem:
AWS
outage
takes
down
NeTlix
• Length:
23
hours
41
minutes
• Impact:
27
million
NeTlix
users
• Cause:
Infrastructure
issues
at
AWS

10. #RightScale
#
Very
Black
Black
Friday
for
Best
Buy
• Problem:
Huge
checkout
delays
when
sales
tax
calculator
can’t
scale
• Length:
1
hour
• Impact:
Best
Buy
Loyalty
members
can’t
check
out
during
special
promo.
Best
Buy
pays
for
expedited
shipping.
• Cause:
Applica:on
doesn’t
scale

11. #RightScale
#
Click
Frenzy
Meets
#CLICKFAIL
• Problem:
Heavily
promoted
Australian
alterna:ve
to
Cyber
Monday
fails
almost
immediately
• Length:
3
hours
• Impact:
#CLICKFAIL
hashtag
gets
28,000
men:ons
in
two
days
• Cause:
Site
not
prepared
to
handle
traffic

12. #RightScale
#
Don’t
Let
Technology
Limit
Your
Success
• How
do
you
prepare
to
handle
unpredictable
traffic
demands?
• How
do
you
meet
availability
requirements
when
it
counts
the
most?
• How
to
allow
your
technology
teams
to
be
agile?
Think
about
the
underlying
technology
that
supports
your
campaigns

13. #RightScale
#
Cloud:
A
Great
Fit
For
Unpredictable
Traffic
Traditional Hardware Provisioning:
Flexible Cloud Provisioning:

14. #RightScale
#
Cloud
&
RightScale:
A
Natural
Fit
Scalable
Fast-to-market
Responsive
Cost effective
Reliable
Cloud
Marketing Needs:
Elastic
Instant-on
High performance
Global
Redundant
Pay-per-use

15. #RightScale
Success Stories

16. #RightScale
#
Coty and Lady Gaga Fragrance
Situation:
• Facebook app for Lady Gaga
• Standard hosting provider couldn’t
handle the volume
RightScale Solution:
• Up and running with RightScale using
AWS in 14 days
• Smoothly scaled to meet load
• Coty looking at other projects

17. #RightScale
#
Real-time Feedback with Mars
Situation:
• Chocolate giveaway
• Took corporate infrastructure down and
could only handle 1/10th of traffic
RightScale Solution:
• Up and running with RightScale using
AWS in 7 Days
• Smoothly scaled to meet load
• Marketing team could see real time
traffic changes when radio and TV ads
were running

18. #RightScale
#
Speed-to-Market at American Girl
Situation:
• New virtual world for doll owners
• Bad performance in data center
• Holiday catalog drop promoting virtual
world was imminent
RightScale Solution:
• Up and running with RightScale using
AWS in 14 Days
• Scaled to meet performance
• Stable system
• Reduced costs

19. #RightScale
How RightScale Helps

20. #RightScale
#
The Technology Behind Great Ideas
Re-use
Reference Architectures
Quick
Provisioning
Auto-Scaling
Cost Forecasting &
Tracking
Monitoring
Resilient
Applications
RightScale Consulting
Any Cloud

21. #RightScale
#
Quick Provisioning and Re-Use
of Reference Architectures
MASTER DB SLAVE DB
APP SERVERS
LOAD BALANCERS
SNAPSHOTS
CLOUD
STORAGE
Acme Co. Campaign
MASTER DB SLAVE DB
APP SERVERS
LOAD BALANCERS
SNAPSHOTS
CLOUD
STORAGE
Hot Campaign
MASTER DB SLAVE DB
APP SERVERS
LOAD BALANCERS
SNAPSHOTS
CLOUD
STORAGE
New Campaign
MASTER DB SLAVE DB
APP SERVERS
LOAD BALANCERS
SNAPSHOTS
CLOUD
STORAGE
ABC Campaign

22. #RightScale
#
Auto-Scale Up and Down
• Event-­‐based
auto-­‐scaling
• Built-­‐in
monitoring
of
system
&
sobware
metrics
• %
CPU,
I/O,
memory,
Database,
Applica:on
servers,
etc.
• Alerts
define
thresholds
&
Ac:ons
• Crossing
a
threshold
triggers
a
vote
to
grow
or
shrink
the
number
of
servers
• A
simple
majority
of
votes
(grow
or
shrink)
to
add
or
remove
servers
• Schedule
auto-­‐scaling
of
servers
too

23. #RightScale
#
Resilient
Campaign
Deployments
LOAD BALANCERS!
MASTER DB SLAVE DB!
APP SERVERS!
LOAD BALANCERS!
REPLICATE!
APP SERVERS!
SLAVE DB!
REPLICATE!
US-WEST!
172.168.7.31!
SNAPSHOTS!
SNAPSHOTS!
ELB!
S3!
DNS!
US-EAST!

24. #RightScale
#
Acme
Co.’s
Campaign
Deployment
MASTER DB SLAVE DB!
APP SERVERS!
LOAD BALANCERS!
REPLICATE!
DNS!
SLAVE DB!
REPLICATE!
US-EAST!
172.168.7.31!
Dallas!
SNAPSHOTS!
SNAPSHOTS!
CBS!
CLOUD
FILES!
LOAD BALANCERS!
APP SERVERS!

25. #RightScale
#
Be]er
Cost
PredicAon
And
Tracking
Cloud Cost Forecast: Detailed Cost Reporting:

26. #RightScale
#
The Technology Behind Great Ideas
Re-use
Reference Architectures
Quick
Provisioning
Auto-Scaling
Cost Forecasting &
Tracking
Monitoring
Resilient
Applications
RightScale Consulting
Any Cloud

27. #RightScale
#
Holiday Campaign Launch Services
Plan Develop Launch
Kickoff meeting
Project plan
Architecture review
Define success criteria
Cloud selection
Monitor
Select & Configure
ServerTemplates
Setup Dev/Production
Setup Auto-scaling
Optional: Custom STs
Optional: HA/DR
Launch Plan
Proactive support
Direct-to-human calls
On-call for alerts
Optional: Pre-launch
load test
Daily monitoring for 14
days
Tuning
Success Reporting

28. #RightScale
#
Q
&
A
Contact
RightScale:
+1
(866)
720-­‐0208
sales@rightscale.com
rightscale.com/lp/holiday-­‐cloud-­‐consulta:on.php