The document analyzes cloud pricing trends from 2012 to 2013 based on data from RightScale. It finds that the number of price reductions increased from 2012 to 2013, with the average size of reductions also increasing. In 2013, Amazon Web Services (AWS) had the most price reductions and largest average reduction size, followed by Azure, Google, and Rackspace. The majority of 2013 reductions were for compute services, followed by database, storage, bandwidth, and other services.

1. CLOUD PRICING TRENDS
DOWNLOAD THE COMPLETE “CLOUD PRICING TRENDS” WHITE PAPER AT
WWW.RIGHTSCALE.COM/LEARN

2. Cloud Price Reductions 2013 vs 2012
22
26
Number of Cloud Price Reductions
Source: RightScale
2012 2013

3. Cloud Price Reductions 2013 vs 2012
23%
26%
Average Size of Cloud Price Reductions
Source: RightScale
2012 2013

4. 23%
36%0%
14%
27%
2012 Reductions
by Service
Reductions By Service
Compute
DB
Storage
Other
Source: RightScale
42%
23%
8%
15%
12%
2013 Reductions
by Service
Compute
DB
Storage
Bandwidth
Other
Source: RightScale

5. Cloud Price Reductions 2013 vs 2012
5
11
8
6
3
2 4
6
3
2012
2013
Price Reductions by Service
Compute Storage DB Bandwidth Other
Source: RightScale

6. Cloud Management
By Provider

7. Cloud Price Reductions 2013 vs 2012
13
13
4
7
3
4
2
2
2012
2013
Number of Cloud Price Reductions
AWS Azure Google Rackspace
Source: RightScale

8. Cloud Price Reductions 2013 vs 2012
21%
32%
37%
26%
12%
6%
28%
23%
2012 2013
Average Size of Reductions by Cloud Provider
AWS
Azure
Google
Rackspace
Source: RightScale

9. Cloud Price Reductions over Time
0
2
4
6
8
10
Jan-12
Feb-12
Mar-12
Apr-12
May-12
Jun-12
Jul-12
Aug-12
Sep-12
Oct-12
Nov-12
Dec-12
Jan-13
Feb-13
Mar-13
Apr-13
May-13
Jun-13
Jul-13
Aug-13
Sep-13
Oct-13
Nov-13
Dec-13
Reductions by Cloud Provider over Time
Rackspace
Google
Azure
AWS
Source: RightScale

10. Cloud Management
By Service

11. Cloud Price Reductions 2013 vs 2012
5
8
3
6
11
6
2
3
4
0
2
4
6
8
10
12
Compute Storage DB Other Bandwidth
Number of Price Reductions by Service
2012
2013
Source: RightScale

12. Cloud Price Reductions 2013 vs 2012
23%
20%
34%
22%
0%
19%
32%
21%
42%
38%
0%
10%
20%
30%
40%
50%
Compute Storage DB Other Bandwidth
Average Size of Price Reductions by Service
2012
2013
Source: RightScale

13. Size of Cloud Price Reductions 2013 vs 2012
23%
19%20%
32%
34%
21%22%
42%
38%
2012 2013
Average Size of Reductions by Service
Compute
Storage
DB
Other
Bandwidth
Source: RightScale

14. Cloud Price Reductions by Provider & Service
0
2
4
6
8
10
12
14
# of Price Reductions by Provider and Service
Other
Bandwidth
DB
Storage
Compute
Source: RightScale

15. Cloud Management
2013 Summary

16. 2013: Number of Cloud Price Reductions By Provider
13 7 4 22013
Number of Cloud Price Reductions
AWS Azure Google Rackspace
Source: RightScale

17. 2013: Average Size Of Cloud Price Reductions
32%
26%
6%
23%
2013
Average Size of Reductions by Cloud Provider
AWS
Azure
Google
Rackspace
Source: RightScale

18. 2013: Cloud Price Reductions 2013
11 6 2 4 32013
Price Reductions by Service
Compute Storage DB Bandwidth Other
Source: RightScale

19. 2013: Number of Cloud Price Reductions by Provider & Service
0
2
4
6
8
10
12
14
# of Price Reductions by Provider and Service
Other
Bandwidth
DB
Storage
Compute
Source: RightScale

20. 42%
23%
8%
15%
12%
2013 Reductions
by Service
2013: Number Of Reductions By Service Across Providers
Compute
DB
Storage
Bandwidth
Other
Source: RightScale

21. DOWNLOAD THE COMPLETE
“CLOUD PRICING TRENDS” WHITE PAPER