1. Cloud Management! #rightscale!
Enterprise)Grade-Cloud-Cost-
Planning-and-Management-
August-7th-2013-
Watch the Video of this presentaton

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Your-Panel-Today-
• Ronnie-Regev,"Product"Manager"
• Hassan-Khajeh)Hosseini,"Product"Manager"
"
Q&A""
• Michael-Curry,"Account"Execu4ve,"RightScale"
• Terry-Husayn,"Account"Manager,"RightScale"
!
Please&use&the&“Ques,ons”&window&to&ask&ques,ons&any&,me!&

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Overview
• 7 years of expertise with cloud
• Multi-Cloud Management
• RightScale customers empowered with cloud
• Enterprise self-service IT, dev & test, big data analytics
• Leading edge cloud use cases – scalable web, gaming

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Agenda
• Change to the Cloud – The Mind Shift
• Phases of Cost Management
1. Investigation and Planning
2. Deploying and Monitoring
3. Optimization
• Note: We drink our own champagne

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VS
Mind Shift = Confusion = Slipping on Costs
12,000 Price Points!!
14 months, 29 price changes
The-Cloud-Mind-ShiG-

6. Cloud Management! #rightscale!
Phases-Of-Cost-Management-

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1. Investigation and Planning
• Proof Of Concept (POC) projects
• Not too simple
• Might look good, but not a POC
• RightScale Webinars
• Architect the application
1. Think about services (compute, storage, data transfers etc)
2. Think about workloads
3. Think about cloud providers
PlanForCloud.com ! Cloud Providers

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Cloud Costs – PlanForCloud

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Cloud Cost Tips
• Things to note at this stage:
• Server costs will be 70-95% of your costs, however, do not look past other
costs
• Storage, Database, Data Transfers, Support, Licenses, Others
• You pay for the amount of storage you provision, not the amount you use
• Specific resources for specific use cases
• If you terminate a server with a volume attached, you will still be charged for
the volume
More: blog.PlanForCloud.com

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Deploying
• Location, Location, Location!
• Choose your regions wisely
• Account and deployment structures
• Tag Everything!!!
• Accounts, Servers, Deployments
• Report:predicate=tagcontent (report:deployment=dev)

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HA & DR Costs
• Fault tolerance is the goal
• Do you know what your HA & DR strategies will cost?
“Everything fails, all the time.”
Werner Vogels, CTO Amazon.com

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Monitoring Costs
• Cloud Cost Sprawl
• Low cost resources and quick access can be a blessing and a curse
• This is not a one person job but a team effort
• How RightScale does it
• At-a-glance
• Deployments & account level costs
• Detailed
• Cross-account granular costs
• Solution Demo
• Generating cost reporting data
• Consuming it through common tools

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3. Optimization
• Resource Optimization
• Using existing resources more optimally
• Looking at monitoring metrics (CPU, Memory etc)
• Setting procedures in place
• Using the correct resources for the job (e.g. EBS vs S3 vs Glacier)
• Cost Optimization
• Require business decisions to be made
• Usually cloud provider specific (purchase options)

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Resource Optimization
• Resource Optimization
• Idle Server Identification
• Alerting
• Shut down entire deployments
• Monitoring graphs
• Change instance types
• Clean out storage
• User access control
Do this regularly !

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Cost Optimization
• Purchase options
• AWS & Azure
• How do you want to pay (upfront vs. monthly)
• Commitment period
• Drive behavior
• Note: Next year, the same will maintain costs
• PlanForCloud can help you with Reserved Instance decisions
• Instance running period
• Google & Azure = minutely
• AWS = hourly

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What’s Next
1. Simulate your cost structure with PlanForCloud
• Generate a forecast based on your growth pattern
2. Sign up for a free RightScale account
3. Get in touch
• Cloud Strategy
• Cost Management
• Architecture, Performance, Hybrid Cloud etc
Contact-RightScale-
(866)"720B0208"
sales@rightscale.com""
www.rightscale.com ""