This keynote will help you understand the current state of cloud adoption, identify the business value for your organization, and provide you a framework to plot your course to cloud adoption.

1. Santa Clara

2. 2
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Today’s Agenda!
1:30
Accelerate to Cloud
Rishi Vaish, RightScale, VP Product
2:30 "Demo: Agility in a Cloud-Enabled Enterprise
Ryan Geyer, RightScale, Cloud Solutions Engineer]
3:00
Customer Success Stories
Rishi Vaish, RightScale, VP Product
4:00
Plot Your Route
Rishi Vaish, RightScale, VP Product
4:30 "Networking and Cocktails
#rightscale!

3. 3
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Global Cloud Management Service!
Midwest
Chicago
London
Amsterdam
Seattle
Dublin
Oregon
NYC Area
W Europe
SF Area
Tokyo
DC Area
Las Vegas
Shanghai
Southeast
Hong Kong
Singapore
Dallas
São Paulo
Private Clouds
Sydney
Public Clouds
Amazon Web Services
Datapipe
Google Cloud Platform
HP Cloud
#rightscale!
IBM SoftLayer
Rackspace
Windows Azure

4. 4
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3 Steps to Accelerate Your Cloud!
1
Get Out Your Map
2
Pick Your Destination
3
Plot a Route
#rightscale!

5. #
Get Out Your Map!
#rightscale!

6. 6
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Choice!
The Rise of the Clouds
#rightscale!

7. 7
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What a Difference a Year Makes!
Goes OpenStack
GA
2012!
Jun
Aug
Launched
Oct
2013!
Dec
Feb
Apr
Adds Australia
Grizzly Released
#rightscale!
GA
Jun
Aug
Oct
vCHS GA
Havana Released

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Hybrid Matures!
All of the Above
Multi-public
15%
No plans
7%
Multi-private
15%
Single public
11%
Multi-cloud
77%
Hybrid cloud
47%
Single private
5%
Source: RightScale State of the Cloud Report 2013
#rightscale!

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Evolution of Hybrid Architectures!
From a Portfolio of Resource Pools…
…to a unified Resource Pool.
Public Cloud!
App 1
#rightscale!
App 2
Private Cloud!
App 3
2
App 4

10. 10
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Using!
Cloud!
Unlocks!
Value
#rightscale!

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Cloud Maturity Model!
8%!
17%!
26%!
23%!
26%!
No!
Plans!
Cloud!
Watchers!
Cloud!
Beginners!
Cloud!
Explorers!
Cloud!
Focused!
Planning!
First project!
Apps running!
Heavy use!
Source: RightScale State of the Cloud Report 2013
#rightscale!

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Benefits Grow!
100%
% of Respondents
80%
60%
Business continuity
Higher performance
Geographic reach
IT staff efficiency
Higher availability
Faster time to market with apps
Greater scalability
Faster access to infrastructure
40%
20%
0%
Cloud Beginners
Cloud Explorers
Cloud Focused
Source: RightScale State of the Cloud Report 2013
#rightscale!
12

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Pick a Destination!
#rightscale!

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What Do You Need to Consider?!
#rightscale!

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Consideration: Consistency !
Consistent performance & reliability
Consistent utilization
#rightscale!

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Consideration: Security !
Security outside the private network
Heterogeneous APIs and behaviors
#rightscale!

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Consideration: Waste!
Simple, flexible ordering
Complex merchandising and procurement
Self-service de-provisioning
#rightscale!

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Consideration: Automation!
Architectural rework
Dynamic configuration
Integrated monitors and orchestration
#rightscale!

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Consideration: Tracking & Planning!
Budgeting
Chargeback
Purchase options
#rightscale!

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Why!
Cloud!
Management?!
#rightscale!

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Cloud Management is…!
A framework of tools to solve cloud challenges and increase your
ability to enjoy cloud benefits
!
1. Consistency and reliability of shared, commodity resources
2. Visibility across the organization and security across resources
3. Self-service accessibility of an approved configuration menu
4. Elastic, instantaneous scalability driven by automation!
5. Usage and cost transparency and optimization!
#rightscale!

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Cloud Spend Management Provides…!
Visibility
What am I spending?
Planning &
Forecasting
What will I spend in the future?
Governance
How can I control who spends what?
Allocation
Optimization
#rightscale!
How can I allocate costs or chargeback?
How can I reduce my spend?

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Quickly Decode Cloud Spend!
Challenge
By Application
Usage & Cost Trends
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By Team
#rightscale!
“I spend 5 hours each
week going through our
usage and putting it on a
spreadsheet for
management.”

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Time for a Test Drive…!
#rightscale!

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The RightScale SaaS Platform!
Cloud Now
On-Demand Access to Cloud
Rock Solid
Proven Scalability and Reliability
Freedom of Choice
Enterprise SLAs
Deploy Anywhere, Move Anywhere
Data-Center Independent Control Plane
No Worries
Auto-Upgrades Keep You Current
Connection-Ready
Extensive API for Easy Integration
#rightscale!

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Enterprises Using Cloud with RightScale!
Healthcare
Financial Services
Publishing
Software
Consumer & Retail
Advertising
#rightscale!
Hardware
Entertainment

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Avoid Success Disasters!
#rightscale!

28. #
Super-Bowled: Coke Chase Site Outage!
• Problem: Micro site to complement adcampaign goes down
• Length: 4 hours
• Impact: Lost engagement opportunity
for a large ad-campaign
• Cause: Site not prepared to handle
traffic

29. #
Bad Santa: Netflix Christmas Eve Outage!
• Problem: AWS outage takes down
Netflix
• Length: 23 hours 41 minutes
• Impact: 27 million Netflix users
• Cause: Infrastructure issues at AWS

30. #
Very Black Black Friday for Best Buy!
• Problem: Checkout delays when
sales tax calculator can’t scale
• Length: 1 hour
• Impact: Best Buy Loyalty members
can’t check out during special
promo. Best Buy pays for
expedited shipping.
• Cause: Application doesn’t scale

31. #
Click Frenzy Meets #ClickFail!
• Problem: Heavily promoted Australian
alternative to Cyber Monday fails
almost immediately
• Length: 3 hours
• Impact: #ClickFail hashtag gets 28,000
mentions in two days
• Cause: Site not prepared to handle
traffic

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Here’s Why It Happens!
#rightscale!

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Cloud Helps You Avoid Success Disasters!
#rightscale!

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Success at American Girl
Situation:
• New virtual world for doll owners
• Bad performance in data center
• Holiday catalog drop promoting virtual
world was imminent
RightScale Solution:
• Up and running with RightScale using
AWS in 14 Days
• Scaled to meet performance
• Stable system
• Reduced costs
#rightscale!

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Get Back On Track!!
#rightscale!

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We Have Many More Such Stories!
Web Campaigns
Mobile Apps
#rightscale!
Games

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Governance & Compliance
#
Protect Confidential Information!
Accelerate Enterprise Agility
Reduce Risk
#rightscale!
RightScale Solution
• Protect PII in cloud applications
• Deliver visibility & governance
• Optimize lifecycle automation

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Lifecycle Automation
Rinse and Repeat Campaign Execution!
Improve IT Efficiency
Increase Investment Flexibility
Reduce Risk
#rightscale!
RightScale Solution
• Scalable campaigns on tight deadlines
• Clone-able, customizable environments
• Deliver SLAs during huge traffic spikes
• Control infrastructure costs for clients

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Rinse and Repeat Campaign Execution!
#rightscale!

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Hybrid & Multi-Cloud
#
Supporting Global Teams at HTC!
Improve IT Efficiency
Accelerate Enterprise Agility
Expand Markets & Capabilities
#rightscale!
RightScale Solution
•
Built and launched several mobile
services, including HTC Sense, HTC
Hub, HTC One, News Feed, and
Zoe
•
Teams around the world leveraging
public cloud across AWS regions

41. Scalability & Availability
DR Architectures
Architect for SLAs!
DNS!
Primary
DR
LOAD BALANCERS!
LOAD BALANCERS!
APP SERVERS!
APP SERVERS!
MASTER DB
SLAVE DB!
REPLICATE!
SLAVE DB!
REPLICATE!
o HA/DR reference
architectures
o Cross-region and crosscloud
o Auto-scale to meet
demand
o Hybrid cloudbursting
o Monitor and automate
failover
o Hot, warm, and cold DR
scenarios

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Scalability & Availability
Cloudburst for Scalability!
Private Cloud
Public Cloud
Cloudburst
Low latency
Private Network
Drive Operational Efficiency
Reduce Risk
#rightscale!
RightScale Solution
• Global delivery of mobile apps through
hybrid cloud
• Support unpredictable demand with
cloudbursting
• Single pane of glass across clouds

43. Self-Service IT
Self-Service Portal
Service Designers
Cloud Team
Ops
Developers
QA
End Users
Self-Service
Portal
IAM
/SSO
Cloud Management
UI
publish
use
Service
Catalog
RightScale API
Increase innovation!
o Access to portfolio of
approved cloud providers
o Standardized technology
stacks
o Instant provisioning for
innovation
o Visibility and control
• Access controls
• Budget controls
• Audit trails
RightScale Multi-Cloud Platform
Private Cloud
AWS
Azure
Google
RAX
o Integrate to existing
systems
your cloud instances

44. #
Self-Service44
IT
Accelerate Application Delivery!
“The ability to spin up a
pilot and get an entire
school on a test quickly has
really shortened our sales
cycle.”
-Andy West
Accelerate Enterprise Agility
Improve IT Efficiency
Expand Markets & Capabilities
#rightscale!
RightScale Solution
• SaaS option for single-tenant learning
software
• Clone-able, customizable environments
• On-board customers in days, not weeks
• Deliver around the globe

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Cost Management
Decode & Allocate Cloud Spend!
“RightScale Cloud Analytics
promises to help us quickly
understand our current
cloud usage…and identify
and eliminate undesirable
costs".”
-Scott Mills
Accelerate Enterprise Agility
Expand Markets & Capabilities
#rightscale!
RightScale Solution
• Support cloud demos and deployments
for partners
• Understand cloud spend across many
accounts

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Self-Service IT
No Wait IT Keeps R&D Productive!
“Lilly is leveraging
RightScale against
application stacks in a
‘vending machine’ concept
that allows self-service to
infrastructure.”
-Dave Powers
Increase Enterprise Agility
Improve IT Efficiency
#rightscale!
RightScale Solution
• Serve up applications in an IT Vending Machine
• Reduce provisioning from 30 days to 30 minutes
• Measure costs per hour for compute and storage

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Governance & Compliance
Managing Hybrid Cloud in Health Care!
“The RightScale Platform
provided us with a single
pane of glass view and
control over AWS and
CloudStack.”
-Henry Kubik
Reduce Risk
Accelerate Enterprise Agility
Increase Investment Flexibility
#rightscale!
RightScale Solution
• CloudStack and AWS hybrid cloud
with Xen and vSphere
• Satisfies regulatory requirements
• Security, patching, and license
flexibility for Windows

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Plot Your Route!
#rightscale!

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What Defines Business Value For You?!
Increase Enterprise Agility
Drive Operational Efficiencies
Faster Time to Market
Accelerate Innovation
Fail (or Succeed) Fast
Cut Infrastructure Costs
Reduce Overprovisioning
Increase IT Efficiency
Expand Markets & Capabilities
New Geographies
New Capabilities
Web-Scale Applications
Increase Investment Flexibility
CapEX to OpEX
Reduce sunk costs
Increase spending visibility
Reduce Risk
Increase service availability
Secure environments
Reduce vendor lock-in
#rightscale!

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Where to Start: Segment Your App Portfolio!
ROI
Nightmare
• Monolithic
• Hairball
#rightscale!
Traditional
• Legacy
• Standard
technologies
Elastic Web
•
•
Web
architecture
Elastic design
Cloud-Ready
•
•
Greenfield
Designed for
cloud

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Business Impact: Framework Sample!
App 1
Business Impact
Fast time to market
Experimental
Demand fluctuation
Transitory/Time limited
Many instances
Many changes
DevOps
New geographies
New capabilities
OpEX is desirable
#rightscale!
App 2
App 3
App 4
App 5
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Technical Fit: Framework Sample!
App 1
Governance Factors
Data Residency
Regulatory (PCI, HIPAA)
Security Requirements
Technical Requirements
Load Balancer: Session
Affinity
Application: Licensing
Cache: Persistent
Database: Working set size
Security: Egress filtering
…
#rightscale!
App 2
App 3
App 4
App 5
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Rank Your Apps to Prioritize!
Refactor
Quick Wins
Business Impact
App 3
App 5
App 4
App 6
App 1
App 2
App 8
App 9
App 7
Don’t Migrate
Hold Off
Technical Fit
#rightscale!

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4 Common Starting Points!
Marketing Campaigns
Self Service Test & Dev
Mobile Apps
Batch Processing
#rightscale!

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A Cloud Itinerary!
• Lay out your cloud strategy
• Understand your Business Value Tracks
• Develop your goals, what you want to accomplish
• Determine how you will evaluate success
• Select applications and use cases based on ROI
• Start with the best, not the worst, technical fit
• Align to meaningful business impact
• Favor greenfield and cloud-friendly applications
• Get started
• Stand up an application on a public cloud
• Run a POC private cloud
• Start using tools that will make scaling your cloud strategy easier
#rightscale!