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©2014 Cynthia Sanchez
Tipsand Strategies
for Businesses
©2014 CynthiaSanchez @OSPInteresting
Cynthia Sanchez
OhSoPinteresting.com
©2014 CynthiaSanchez @OSPInteresting
•Pinterest & traffic
•Optimizing your site
for Pinterest
•Pinnable images
Today…
©2014 CynthiaSanchez @OSPInteresting
What’sthe big deal?
©2014 CynthiaSanchez @OSPInteresting
©2014 CynthiaSanchez @OSPInteresting
http://thenextweb.com/socialmedia/2013/07/10/semiocast-pinterest-now-has-70-million-users-and-is-steadily-gaining-momentum-outside-the-us/
https://blog.shareaholic.com/social-media-traffic-trends-10-2013/
•Drivesmore referral traffic thanTwitter,
LinkedIn, Reddit and Google+COMBINED
•Referral traffic grew 66.52%inthe past year
•Pinterest shoppersspend $140 to $180 per
order
70 millionusers
http://www.richrelevance.com/blog/2013/04/direct-marketing-news-infographic-the-rising-king-of-social-sales/
©2014 CynthiaSanchez @OSPInteresting
6 isthe magic number*Bonusif branded
©2014 CynthiaSanchez @OSPInteresting
Added benefit
©2014 CynthiaSanchez @OSPInteresting
•Aspirations
•Solutions
•Interests
•Discovery
•Relaxation
Why people use
Pinterest
©2014 CynthiaSanchez @OSPInteresting
Why visualsare so powerful
•Quick to process
•Emotions
“…a sense of time disappears.
Youforget yourself.Youfeel
part of something larger.”
-Mihaly Csikszentmihalyi 2008 TED Talk
https://blog.loom.com/why-we-like-photos-so-much/
©2014 CynthiaSanchez @OSPInteresting
More thana social network
©2014 CynthiaSanchez @OSPInteresting©2013 CynthiaSanchez @OSPInteresting
Your Pinterest account
business.Pinterest.com
©2014 CynthiaSanchez @OSPInteresting
Your Pinterest account
©2014 CynthiaSanchez @OSPInteresting
Profile images
600 pxx600 px
©2014 CynthiaSanchez @OSPInteresting
Account name vsuser ID
User id: www.pinterest.com/CynthiaPins
©2014 CynthiaSanchez @OSPInteresting
Account description
©2014 CynthiaSanchez @OSPInteresting
Linking
©2014 CynthiaSanchez @OSPInteresting
It’sNOT
all about
YOU
Your boards
©2014 CynthiaSanchez @OSPInteresting
Create boardsthat serve
©2014 CynthiaSanchez @OSPInteresting
Create boardsthat are helpful
©2014 CynthiaSanchez @OSPInteresting
+ =
Group boards
©2014 CynthiaSanchez @OSPInteresting
Commenting
©2014 CynthiaSanchez @OSPInteresting
Use what youhave
Tell themwhy
©2014 CynthiaSanchez @OSPInteresting
Optimize your website for Pinterest
I’m
pinnable
©2014 CynthiaSanchez @OSPInteresting
business.pinterest.com
pinterestplugin.com
©2014 CynthiaSanchez @OSPInteresting
Don’t ONLY
use hover Pin
it buttonsor
floating
buttons
Computer view
Mobile view
©2014 CynthiaSanchez @OSPInteresting
Image sizing
753 px
©2014 CynthiaSanchez @OSPInteresting
Rich Pins-Product pins
©2014 CynthiaSanchez @OSPInteresting
Rich Pins
Article pins
©2014 CynthiaSanchez @OSPInteresting
Place pins
©2014 CynthiaSanchez @OSPInteresting
©2014 CynthiaSanchez @OSPInteresting
Rich Pins
The double
whammy
Article/Place pin
pinterestplugin.com
©2014 CynthiaSanchez @OSPInteresting
Advertising on
Pinterest
Promoted Pins
$1
Million
©2014 CynthiaSanchez @OSPInteresting
Pinnable images
©2014 CynthiaSanchez @OSPInteresting
http:// www.efficientlifeskills.com/ how-i-taught-my-6-year-old-to-tie-shoes-in-5-minutes/
Pinned 446k times!
©2014 CynthiaSanchez @OSPInteresting
pinplugins.com/pincount
©2014 CynthiaSanchez @OSPInteresting
©2014 CynthiaSanchez @OSPInteresting
Pinnable images
Your images:
•Do they
communicate
your message
well?
©2014 CynthiaSanchez @OSPInteresting
©2014 CynthiaSanchez @OSPInteresting
• Most require
no
attribution
• Be creative
with search
termsfor
best results
Free image sources
©2014 CynthiaSanchez @OSPInteresting
• Most
require no
attribution
• Be creative
with search
termsfor
best results
Free image sources
UNSPLASH.com
picjumbo.com
©2014 CynthiaSanchez @OSPInteresting
Free image editing tools
©2014 CynthiaSanchez @OSPInteresting
Pinnable images
IMG3199.JPG
jeansview2.jpg
Picking jeansfor your body type.jpg
orjennifer.jpg
Jennifer straight leg dark jean.jpg
Image file name
& alt tags
©2014 CynthiaSanchez @OSPInteresting
Free training
http://www.ohsopinteresting.com/be
©2014 CynthiaSanchez @OSPInteresting
Cynthia Sanchez
www.OhSoPinteresting.com
pinterest.com/CynthiaPins
@OSPINteresting
T hanks!

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Pinterest Tips and Strategies for Businesses