4. Agenda
Pinterest and the other ...
Inspirational shopping
Share content
Backlinks & SEO
Keywords
Pin It Button
Earn followers
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5. Pinterest
in the social landscape
Fast-growing social outlet Pinterest refers nearly as many visits
as Twitter, a nice source of incremental traffic that didn’t exist
even one year ago. Most luxury brands have official Pinterest
pages, plus consumers create their own pages and pin their
favorite luxury products.
PM Digital
“It’s social, visual, and easy to use which is why brands are flocking to it.”
Forbes
“A Pinterest board is a screamingly obvious setup for an online
catalog. Click a Photo and Jump to a Page where you can buy
it.”
New York Times
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15. Share
Share Unique content
Product images
Blog articles
Inspirational images
Build relevance
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16. Build Backlinks
Currently backlink on Pinterest are Nofollow ....
but Source URL links are Follow links on Pinterest..
so make sure images and sources are located on your
website
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17. Keywords
Use wisely keywords
Use primary keywords frequently
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18. “Pin It” Button
“Pin It” button on your website
Use the “Pint It” button
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19. Gain Followers
Build up the followers to your Pinterest account
Engage with other on Pinterest by commenting and
liking their pins
Do not Pin only own content , Avoid “me syndrome”
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21. Pinterest & e-commerce
Content plan
Pinterest drives traffic to your e-shop
Build special boards (top topicals)
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22. E-Commerce
Add price label
Link to productpage
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23. E-Commerce
www.shopinterest.co
Shop based on you Pin Board
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24. E-Commerce
ZAPOS PinPointing app
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25. Zappos PinPointing
http://pinpointing.apps.zappos.com/
Generate recommendations based on user
Buy call to action on PinBoard
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26. Wrap Up
Pinterest is not only SEO optimisation
Pinterest drive massive and consistent
traffic to your website
Quality traffic generates more conversion
Pinterest vs. Facebook
(Brand awareness vs. Fan activation)
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27. Questions ?
twitter : ballysven
e-mail : sven.bally@xeta.be
or just call : +32 (0)473 54 10 65
Friday 16 November 12