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sexta-feira, 28 de agosto de 2009
“desconferência”




sexta-feira, 28 de agosto de 2009
QUAL O VERDADEIRO SEGREDO
               DO SUCESSO DO IPHONE    ?
sexta-feira, 28 de agosto de 2009
de que sucesso estamos falando ?




sexta-feira, 28 de agosto de 2009
3ª vez que a Apple revoluciona um mercado




                           E nunca o impacto havia sido tão profundo,
                                       tão rapidamente


sexta-feira, 28 de agosto de 2009
1,5 Bilhão de apps             1 Bilhão de músicas
                      em 1          ano      em 3   anos



sexta-feira, 28 de agosto de 2009
nunca nenhuma outra plataforma de software
    teve tanto sucesso em tão pouco tempo.




sexta-feira, 28 de agosto de 2009
sexta-feira, 28 de agosto de 2009
sexta-feira, 28 de agosto de 2009
QUAL O VERDADEIRO SEGREDO
               DO SUCESSO DO IPHONE    ?
sexta-feira, 28 de agosto de 2009
Tela multi-touch
                                     Acelerômetro
                                       AppStore
                                         SDK
                                    Um único modelo

                                           ?
sexta-feira, 28 de agosto de 2009
sexta-feira, 28 de agosto de 2009
“ECOSSISTEMA”
sexta-feira, 28 de agosto de 2009
4                   COISAS INTERESSANTES
                                    SOBRE ECOSSISTEMAS




sexta-feira, 28 de agosto de 2009
1.
       É muito mais do que uma plataforma




sexta-feira, 28 de agosto de 2009
plataforma



                                               SDK


                                     25%
                                    hardware             25%
                                                         OS


                                           formas de
                                               25%
                                          distribuição




sexta-feira, 28 de agosto de 2009
ecossistema
                                                  ferramentas
                                                    externas
                                                       10%       desenvolvedores
                                                                     10%
                                    reviewers e
                                         10%
                                       blogs
                                                                                eventos
                                                                                10%
                                                          SDK
                           cultura, buzz
                                10%
                                                                                    integração
                                              25%
                                             hardware                   25%
                                                                        OS            10% o
                                                                                       com
                                                                                   computador

                            acessórios                  formas de
                                 10%
                           de hardware                      25%
                                                       distribuição
                                                                                10%
                                                                              investidores

                                                10%
                                            índices,
                                                                  10%
                                           estudos e
                                           métricas             anunciantes




sexta-feira, 28 de agosto de 2009
II.
              Não se cria um ecossistema “por
                          decreto”




sexta-feira, 28 de agosto de 2009
sexta-feira, 28 de agosto de 2009
sexta-feira, 28 de agosto de 2009
sexta-feira, 28 de agosto de 2009
III.
  Se desenvolve sozinho, tem vida própria




sexta-feira, 28 de agosto de 2009
sexta-feira, 28 de agosto de 2009
IV.
  O papel da marca deve ser criar as condições
       para o desenvolvimento da vida




sexta-feira, 28 de agosto de 2009
sexta-feira, 28 de agosto de 2009
sexta-feira, 28 de agosto de 2009

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FingerTips - iPhoneDevCamp 2009