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Social Design Thinking - #getsocial11

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Rick Mans
Rick Mans
BusinessTechnologie
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Social Design Thinking November 2011
Rick Mans Capgemini @rickmans slideshare.net/rickmans dontmindrick.com
We’re not in Wonderland anymore, Alice
Consumers ahead of business
Cost savings
Increase Margins
Increase revenues
Impacting business goals
It is not yet another silo
Supporter Visiting fan Viewer Loyal contributor Integrated user Evangelist Outsider PassionateActivePassive
SMILE Activities Supporting Meshing Interacting Listening • Help customers and let customers help themselves and others • Ensure there is a platform for them where they can find you, the brand, and other customers • Integrate customer feedback and input in your product cycles • Create a place where customers can provide input on your product and where they can see the result. • Start solving real world problems • Create an environment that promotes and enables co creation • Use a platform in which you can interact with your customers • Doing web care is a good way to get to know what is said about your products • Give customers a platform on which they can share their thoughts. Evangelizing • Provide customers a home base with tools so they can promote you / your products • Create easy promotion kits that can be reused over and over again.
Overview Social Transformation Strategies
Business Areas impacted by Social Transformation Strategies
Design principles
Candy is Magical
Social Design Thinking
Participation on Scale
Asynchronicity
Relevance
Trust
Sharing
Rick Mans Capgemini @rickmans slideshare.net/rickmans dontmindrick.com

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