Social by Design - Slides for Guest Lecture Erasmus University Rotterdam

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Business Technologie

Social By Design
Rick Mans

Rick Mans
Capgemini

@rickmans
slideshare.net/rickmans
dontmindrick.com

Ten Year Computing Cycles
10X more users with each cycle

2010 s
Social
2000 s Mobile
Revolution
1990 s Cloud
1980 s Desktop Computing
Client/Server Cloud
1970 s Mini Computing Computing
1960 s
Computing
Mainframe
Computing

Data Business Process Web Mobile Social
Management Logic Apps Automation Apps Apps Apps
Apps Apps

Through 2015, 80% of enterprises will lack a coherent approach to
dealing with information from social media
Source: Gartner 2011

The Social Divide: Customers and Companies

A story on what you can do

Meet Kita

Fan: Keremcem

The launch of gadgets

Creating a dream

Experiencing a dream

After 6 months: KOTEX Young
Offline en Online Kita became brandface

Like slide from scot CFA

More than just a like button

Social Design Thinking

Participation on Scale

Relevance

Trust

Sharing

Your contact:
Rick Mans
Phone: +31 6 51 21 01 44
E-Mail: rick.mans@capgemini.com
Twitter: http://twitter.com/rickmans
LinkedIn: http://nl.linkedin.com/in/rickmans

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Social by Design - Slides for Guest Lecture Erasmus University Rotterdam

1. Social By Design Rick Mans

2. Rick Mans Capgemini @rickmans slideshare.net/rickmans dontmindrick.com

3.

4. Ten Year Computing Cycles 10X more users with each cycle 2010 s Social 2000 s Mobile Revolution 1990 s Cloud 1980 s Desktop Computing Client/Server Cloud 1970 s Mini Computing Computing 1960 s Computing Mainframe Computing Data Business Process Web Mobile Social Management Logic Apps Automation Apps Apps Apps Apps Apps

5.

6. Through 2015, 80% of enterprises will lack a coherent approach to dealing with information from social media Source: Gartner 2011

7. The Social Divide: Customers and Companies

8. A story on what you can do

9.

11. Fan: Keremcem

12. The launch of gadgets

13. Creating a dream

14. Experiencing a dream

15. After 6 months: KOTEX Young Offline en Online Kita became brandface

16. Results: 34% marketshare Growth of 20% 23% of all Kotex sales Target was 10% 81% positive buy sentiment 64% Brand awareness

17. Like slide from scot CFA More than just a like button

18. Social Design Thinking

19. Participation on Scale

20.

22.

23.

25.

27.

28. Your contact: Rick Mans Phone: +31 6 51 21 01 44 E-Mail: rick.mans@capgemini.com Twitter: http://twitter.com/rickmans LinkedIn: http://nl.linkedin.com/in/rickmans