1. People Will Buy When THEY Are Ready to Buy
• 3% - Will buy right away
• 7% - May buy now with proper incentives/offers
• 90% - Will buy at a later time
1 Rev. 08/20081 Rev. 08/2008
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6. How Many Touch Points Does it Take
to Close a Sale?
1. 2% close on the first touch
2. 3% on the second touch
3. 4% on the third touch
4. 10% on the fourth touch
5. 81% close on 5th - 12th touches!!!
Source – Bain & Company 6
7. When do Most Salespeople Stop
Following Up?
1. 48% quit on the 1st touch
2. 24% on the 2nd
3. 12% on the 3rd
4. 6% on the 4th
90% quit before the 5th touch!
Source – American Marketing Association
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