12. #7 Understand that People are People
Best Practice #2
Have Appropriate
Success Measures.
13. P&G: Success Measures & The Salon
Objective
• Measure the flow of word-of-
mouth messages to understand
its correlation with purchase
intent.
Execution
• Community of users
• Ripple Analytics Measures
• Relationships
• Participation
• Conversations
• Flow of messages
• WOM influence on purchases
36. The audience wants to talk with you.
“I have no problem being notified
by email, but I think it would be
best to reach all members on the
Home Page it is the first place I go
when online!”