2. About Frontier Market Network
• The largest premium business network for
individuals, companies, government organisations
and investors operating in African markets
• A unique source of business and investment
opportunities
• Uses intelligent ‘matching’ technology to create
business leads and network members
• Reaches an African business network of 100 000
built up through TradeInvestAfrica over 10 years
• Membership covering 33 countries in Africa
3. Achieve your business objectives on
Frontier Market Network:
• Increase the awareness of your brand
• Generate new business enquiries
• Sell your products and services
• Find local partners and distributors
4. How Frontier Market Network does this:
1. Exposure on the Network
2. Promotion of your organisation
3. Branding opportunities
4. Measurable responses
5. Dedicated support team
5. 1) Exposure on the Network:
• Company profile
• Business opportunities
• Company news
• Direct responses
• Personal memberships
• Connections
• Corporate videos
7. Business opportunities
Our member services team will outline your objectives through clearly
defined business opportunities appropriate to online marketing. Your
opportunities are then sent to all member who have selected that
sector/region of interest.
8. Company news
Post company news to attract interest to your
opportunities. This news will be sent to Frontier
members, and also indexed by all major search
engines and promoted across social media.
14. 2) Promotion of your organisation:
• Opportunities
• Executives
• Email alerts
• Frontier Invest newsletter
• Social media promotion
• Search engine optimisation
15. Promotion of your opportunities
on Frontier Today
Opportunities from premium members are promoted on the
high-profile main promotional panel, which is free to view (no registration required).
17. Promotion via
email alerts
Premium members’ opportunities
are promoted via daily, weekly and
monthly alerts that are sent to
Frontier members with content
tailored to their sectors and
regions of interest.
18. Key executives of premium members can be positioned as a
specialist alongside content relating to specific sectors and regions.
Expert association
19. Social media promotion: Linked In
We identify which social
media sites directly reach your
target markets. For example,
the Mine Investment Group
within Linked In.
Your Frontier account manager
then posts your specific
opportunity to these social
media groups to drive traffic
back to your opportunity and
generate responses for you.
20. Social media promotion: Twitter
• We identify key #hashtags that apply to your
target market and publish multiple posts to
Twitter to maximise exposure.
• These point directly back to your business
opportunity to increase response rate from
people who are actively following specific
hashtags eg #mining.
21. Social media promotion: Facebook
• Opportunities are posted to Facebook to increase traffic.
• Specific keywords are used to enhance the ‘findability’ of your opportunities.
22. Using search engines: organic search
• Your Frontier account
manager will identify
keywords that relate to
your opportunity.
• They then optimise the
your opportunity with
these keywords to generate
a first-page ranking in
Google and other search
engines.
23. Using search engines: paid search
• We run a wide range of paid adverts across search engines targeting key terms.
• These adverts are designed to attract the correct target market.
24. Using search engines: paid search
• We use free high-quality industry reports to
encourage people to follow links and attract a greater
audience for your company and opportunities.
• Once they have downloaded the report we know that
they have a keen interest within this sector.
• We send a follow-up email with information about
your company and opportunities.
25. 3) Branding opportunities:
• Sector and regional pages
• Daily, weekly and monthly email alerts
• Relevant content
26. Branding alongside sector and region content
Premium member are promoted alongside content according to their
sectors and regions of operation.
27. Sector and region content pages
Sector and region pages are free to view (no registration required) and are
heavily indexed by Google. Organisations tagged to more than one business
sector will appear on multiple sector pages.
28. Branding is displayed in the promotional panel (right-hand side)
alongside relevant articles and analysis, which links to the
organisation profile. Premium members can include a short
promotional message.
Specialist promotions
29. Branding on
email alerts
Key branding positions are allocated to
premium member in the daily, weekly and
monthly alerts that are sent to Frontier
members with matching interests.
30. • Real-time monitoring of exposure, responses and
awareness
• Accountability and measurability
4) Feedback mechanisms
31. • Production staff: editors and writers to write or
compile your content and opportunities
• Frontier member services: provide daily
management of your organisation’s membership and
responses on Frontier
• Marketing: marketing and social media experts
ensure that your content is effectively disseminated
5) Resources allocated to premium
members
32. "Frontier has allowed me to access new markets in a
more cost-effective way than any other platform."
Pyramid Consultancy
"When I posted my opportunity on Frontier, I received
very high-quality responses and was quickly able to
meet my business objectives."
Rosemary Hill Developments
"The quality of the business relationships I get through
Frontier is much higher than other networks and helps
me generate real business."
New World Enterprises
Client recommendations
