1. Using Social Media for Political Action Presented by Richard Silver Ontario Real Estate Association OREA PAC Days November 24th, 2010

2. Identifying The Why? Building credibility Establishing and fostering relationships with your audience Becoming the “Source” and developing a “go-to” following Offering like minded politicians the organization as a lobbying resource on issues central to them

4. Identifying Your Tools Organization Blogs News Feeds (RSS Enabled) Facebook Pages Twitter YouTube Channels E-Press Releases Email Newsletters Webinars

5. Identifying The Issues Local Regional National International Communicate in the manner that is most comfortable to them.

6. Identifying Your Audience Membership Public Politicians: Members, their offices, riding associations, and their constituents This audience is busy and wants high quality information quickly in “sound bites”. Brevity and clarity are supreme. Be original and transparent

7. Transparency is KEY!

8. Increasing Your Network Database Upload to Social Networks Permission Based: Always ask how the recipient wants to be communicated with… Constant Contact: Newsletters & Surveys Set an everyday goal to increase your database Friends of friends marketing RSS Feeds/Subscription

9. Dialoguing and Commentary By approval before posting By setting ground rules (no anti-competitive discussions or breaches of Code of Ethics) Encouraging participation by posing questions rather than answers Fostering discourse rather than dissent

10. Be Prepared For The Flack Comments may be all positive, negative or a combination of both Responses should be short, to the point and with great use of common sense… Always remember who you are speaking to but be aware that other audiences may be listening Don’t overstep your bounds…source of the source

11. The Social Media World “Twitter-able” Phrases: can you say what is needed in 140 Characters? Can a graph or chart be summarized in 140 Characters? Can your leadership succinctly explain a major issue in a 3 minute YouTube Video? Can you become the SOURCE in the Public and the Media’s eye?

12. Summary You have a great opportunity Use your membership to carry your message Facilitate the dissemination of information to your members and their clients Foster your organizational BRAND