Persuasion Marketing
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The role of persuasion in online marketing
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Persuasion Marketing
- 3. The need for decisional heuristics 500 milliseconds to determine credibility 4 seconds to determine usefulness
- 7. The power of credibility A B Conversion rate = 2.69% Conversion rate = 3.03% % change = 12.64% Projected monthly gain = $30,582.30 Marketing Experiments Journal, Feb 2007
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- 11. Sign-up Incentives and reciprocity A B Report Report Sign-up Conversion rate = 35% Conversion rate = 28% 100% completion accuracy 60% completion accuracy
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- 15. Classic The ages of persuasion Modern Post-Modern Treatise on Rhetoric by Aristotle The Hidden Persuaders By Vance Packard Influence: The Psychology of Persuasion by Robert Cialdini
- 16. To influence a person to change their attitude or behaviour The process of persuasion changes the persuader Web2.0: Persuasion as a dialogue Richard Sedley: cScape Customer Engagement Unit Trends Report, 2007