1. Linkbuilding:
A Quick Reference to Bringing Your Off Site SEO
Campaign Up to Date
Brought to you by: Richard Ortiz
@RichardOrtiz2nd

2. Now you may recognize sites like this:
@RichardOrtiz2nd

3. Or like this
@RichardOrtiz2nd

4. And maybe you heard that content is king so you tried
software like this…
@RichardOrtiz2nd

5. So why shouldn’t you use these tactics?
They worked in the past you’re telling
me?
@RichardOrtiz2nd

6. Adorable aren’t they?
Image source from http://www.returnondigital.com and
http://www.emperor-penguin.com
@RichardOrtiz2nd

7. The dreaded message…
@RichardOrtiz2nd

8. Why go through all the hassle of link building when you
can just buy links?
@RichardOrtiz2nd

9. Oh yeah…
Image source from http://www.webpronews.com/paid-links-scandal-gets-
marketing-firm-iacquire-de-indexed-from-google-2012-05 @RichardOrtiz2nd

10. Don’t spam websites!!
@RichardOrtiz2nd

11. But Richard.. What else is there to
link building?
@RichardOrtiz2nd

12. Off the top of my head
• Create a blog
• Guest blog posts
• Check your competitor’s backlinks!
• Meetups
• Blog comments
• Infographics
• Memes
• Videos
• White papers
• Be an expert!
• Answer questions on forums
• Donate to charity
• Ebook
• Press Releases
• This is just the tip of the iceberg
@RichardOrtiz2nd

13. Use these tools to check your competitor’s backlinks
• http://www.opensiteexplorer.org/
• http://www.majesticseo.com/
• http://ahrefs.com/
• http://www.linkdetective.com/
Or if you are hard on cash go with the new Bing Link
Checker in Bing Webmaster Tools
@RichardOrtiz2nd

14. Meetups:
A great way to meet people in your industry, to learn, and oh
yeah…grab a link!!
@RichardOrtiz2nd

15. Got a creative spark in you?
Want to be the next Ron Howard?
Create a video than!!!
Almost 6 million
views in only a few
short months and
their razors are
f***ing great
@RichardOrtiz2nd

16. Be a content provider not a content
generator!!
Aesthetically pleasing
Actually serves a
purpose
@RichardOrtiz2nd

17. Some great sites to help you with your guest blog
outreach
http://myblogguest.com/
http://www.bloggerlinkup.com/
http://guestr.com/
But your best friend will always be:
@RichardOrtiz2nd

18. Got the time and resources? Create an ebook?
@RichardOrtiz2nd

19. Everyone knows about Press Releases
Some quick data for you
Bisnar and Chase law firm Console and Hollawell law firm
• Created content just for the purpose • Created content with the reader in
of creating mind
• Getting 15-20 pickups per press • Getting 150-200 pickups
release • Getting picked up by Yahoo News,
• Only getting local papers, nothing Bloomberg, Houston Chronicle and
national other quality new sites
Which is the flower and
which is the vase?
@RichardOrtiz2nd

20. Some last thought..
They say that link building is hard but that’s not true.
Its just not easy is all
Don’t just build links, take the time to build
relationships that will last the course of a campaign.
Think outside of the box. In fact you shouldn’t be
anywhere near the box.
@RichardOrtiz2nd

21. Thank you everyone for your time!!
Richard Ortiz
Department Head of Online Marketing
www.webimax.com
@RichardOrtiz2nd