SlideShare a Scribd company logo

Paid- Owned-Earned Media

•
•
Richard Kaiser
Richard Kaiser

The terms earned, owned and paid media have become very popular in the digital marketing space. Together they can be applied as a simple way for digital marketers to categorize and ultimately prioritize all of the media options they have today.

Marketing
1 of 12
Download to read offline
Paid > Owned > Earned INTEGRATING DIGITAL
3 TYPE OF INTEGRATED DIGITAL MEDIA 1. PAID MEDIA 2. OWNED MEDIA 3. EARNED MEDIA
The terms earned, owned and paid media have become very popular in the digital marketing space. Together they can be applied as a simple way for digital marketers to categorize and ultimately prioritize all of the media options they have today. INNOVATIVE COMMUNICATIONS
INTEGRATING YOUR MEDIA STRATEGY
MEDIA TYPES
WHAT IS OWNED MEDIA? WHY USE OWNED MEDIA? WHAT IS THE GOAL OF OWNED MEDIA? CONTROLLED COMMUNICATIONS. FROM WEBSITES TO MICROSITE, SOCIAL MEDIA TO BLOGS, OWNED MEDIA ARE PLATFORMS FOR PROVIDING CONTENT. THESE ARE PLATFORMS TO DRIVE TRAFFIC TO. THE GOAL OF THE MICROSITE IS CONVERTING INTEREST INTO CUSTOMERS.
WHAT IS PAID MEDIA? IS PAID MEDIA EFFECTIVE? WHO WILL OUR MEDIA BUY TARGET? PINPOINT TARGETING. PAID MEDIA HAS CHANGED FROM IMPRESSION BASED TO CONVERSION BASED. DIGITAL ADVERTISING CAN BE HIGHLY TARGETED. OUR MEDIA BUY STRATEGY WILL PUT ADVERTISEMENTS IN FRONT OF USERS AT SPECIFIC ORGANIZATIONS AND THOSE WHO HAVE VISITED THE MICROSITE.
WHAT IS EARNED MEDIA? HOW DOES THIS HELP OUR EFFORTS? WHAT IS THE KEY TO SUCCESS? EMPOWERING THE CROWD. FROM SHARING POSTS ON LINKEDIN TO EMAILING A WHITE PAPER BEING A THOUGHT LEADER IN AN INDUSTRY HAS ADVANTAGES. CASE STUDIES AND BLOGS ARE SHARED AMONG COLLEAGUES. BUILDING ENGAGING CONTENT THAT IS HIGHLY SHARABLE IS THE KEY.
ADVERTISING PAY PER CLICK DISPLAY ADS RETARGETING PAID INFLUENCERS PAID CONTENT PROMOTION SOCIAL MEDIA ADS SHARING MENTIONS SHARES REPOSTS REVIEWS WEB PROPERTIES WEBSITE MOBILE SITE BLOG SITE SOCIAL MEDIA CHANNELS Leverage owned, earned, and paid media for a comprehensive marketing strategy Gain more exposure to web properties with SEO and PPC Propel sharing & engagement with paid promotion SEO & brand content drive earned media (sharing) & traffic
CONCLUSION
Our goal is to create an integrated communication strategy that combines paid, owned and earned media that will deliver tangible results for your organization. STRATEGY BEFORE DESIGN.
LIONANDPANDA.COM

Recommended

Digital Marketing Strategy & Plan (PPT)
Digital Marketing Strategy & Plan (PPT)Digital Marketing Strategy & Plan (PPT)
Digital Marketing Strategy & Plan (PPT)Bhavesh Gudhka
 
Email Marketing
Email MarketingEmail Marketing
Email MarketingAnetwork
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing StrategyDigital Training Institute
 
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...ankit kumar
 
Digital marketing presentation
Digital marketing presentation Digital marketing presentation
Digital marketing presentationKAMINIGARUD
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media MarketingActa School
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketingamankrsingh
 
Digital Marketing Plan Slides
Digital Marketing Plan SlidesDigital Marketing Plan Slides
Digital Marketing Plan SlidesPhilip Oakley
 

Recommended

Digital Marketing Strategy & Plan (PPT)
Digital Marketing Strategy & Plan (PPT)Digital Marketing Strategy & Plan (PPT)
Digital Marketing Strategy & Plan (PPT)Bhavesh Gudhka
 
Email Marketing
Email MarketingEmail Marketing
Email MarketingAnetwork
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing StrategyDigital Training Institute
 
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...ankit kumar
 
Digital marketing presentation
Digital marketing presentation Digital marketing presentation
Digital marketing presentationKAMINIGARUD
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media MarketingActa School
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketingamankrsingh
 
Digital Marketing Plan Slides
Digital Marketing Plan SlidesDigital Marketing Plan Slides
Digital Marketing Plan SlidesPhilip Oakley
 
Social Media & Marketing
Social Media & MarketingSocial Media & Marketing
Social Media & MarketingZest Online
 
Digital Marketing Plan
Digital Marketing PlanDigital Marketing Plan
Digital Marketing PlanAshley Egan
 
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing FunnelPaid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing FunnelWe Are Marketing
 
Digital marketing feroz
Digital marketing ferozDigital marketing feroz
Digital marketing ferozMohammedFeroz37
 
What is Social Media Marketing
What is Social Media MarketingWhat is Social Media Marketing
What is Social Media MarketingSW SOFTTECH
 
Types of digital advertising
Types of digital advertisingTypes of digital advertising
Types of digital advertisingJackM29
 
Digital Marketing Presentation
Digital Marketing PresentationDigital Marketing Presentation
Digital Marketing PresentationJohn Quirke
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media StrategyVanina Delobelle
 
Social media strategy
Social media strategy Social media strategy
Social media strategy SalmaTarekaboamra
 
Digital marketing
Digital marketingDigital marketing
Digital marketingNavneetkaur579
 
Social Media Marketing (SMM)
Social Media Marketing (SMM)Social Media Marketing (SMM)
Social Media Marketing (SMM)mudit agrawal
 
Digital Marketing Strategy 101
Digital Marketing Strategy 101Digital Marketing Strategy 101
Digital Marketing Strategy 101David Zuckerman
 
Social media marketing
Social media marketingSocial media marketing
Social media marketingIndianInstituteofDigitalMarketing
 
Chap10 Media Planning And Strategy
Chap10 Media Planning And StrategyChap10 Media Planning And Strategy
Chap10 Media Planning And StrategyPhoenix media & event
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing StrategyÖzge Duman
 
Media Planning
Media PlanningMedia Planning
Media Planningadarkdevil
 
Digital marketting.ppt
Digital marketting.pptDigital marketting.ppt
Digital marketting.pptMDABDULLAKHAN
 
What is social media marketing
What is social media marketingWhat is social media marketing
What is social media marketingSimranjeetkaur415217
 
Paid Media Process & Strategy
Paid Media Process & StrategyPaid Media Process & Strategy
Paid Media Process & StrategyAmy Murray
 
Performance Marketing - Strategy, Channels & Metrics
Performance Marketing - Strategy, Channels & MetricsPerformance Marketing - Strategy, Channels & Metrics
Performance Marketing - Strategy, Channels & MetricsVaishali Singh
 
Paid Owned Earned Shared Convergent Social: Media Models - Curated list of 7...
Paid Owned Earned Shared Convergent Social: Media Models - Curated list of 7...Paid Owned Earned Shared Convergent Social: Media Models - Curated list of 7...
Paid Owned Earned Shared Convergent Social: Media Models - Curated list of 7...Nick Kellet
 
[Report] The Converged Media Imperative: How Brands Must Combine Paid, Owned ...
[Report] The Converged Media Imperative: How Brands Must Combine Paid, Owned ...[Report] The Converged Media Imperative: How Brands Must Combine Paid, Owned ...
[Report] The Converged Media Imperative: How Brands Must Combine Paid, Owned ...Altimeter, a Prophet Company
 

More Related Content

What's hot

Social Media & Marketing
Social Media & MarketingSocial Media & Marketing
Social Media & MarketingZest Online
 
Digital Marketing Plan
Digital Marketing PlanDigital Marketing Plan
Digital Marketing PlanAshley Egan
 
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing FunnelPaid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing FunnelWe Are Marketing
 
What is Social Media Marketing
What is Social Media MarketingWhat is Social Media Marketing
What is Social Media MarketingSW SOFTTECH
 
Types of digital advertising
Types of digital advertisingTypes of digital advertising
Types of digital advertisingJackM29
 
Digital Marketing Presentation
Digital Marketing PresentationDigital Marketing Presentation
Digital Marketing PresentationJohn Quirke
 
Social Media Marketing (SMM)
Social Media Marketing (SMM)Social Media Marketing (SMM)
Social Media Marketing (SMM)mudit agrawal
 
Digital Marketing Strategy 101
Digital Marketing Strategy 101Digital Marketing Strategy 101
Digital Marketing Strategy 101David Zuckerman
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing StrategyÖzge Duman
 
Media Planning
Media PlanningMedia Planning
Media Planningadarkdevil
 
Digital marketting.ppt
Digital marketting.pptDigital marketting.ppt
Digital marketting.pptMDABDULLAKHAN
 
Paid Media Process & Strategy
Paid Media Process & StrategyPaid Media Process & Strategy
Paid Media Process & StrategyAmy Murray
 
Performance Marketing - Strategy, Channels & Metrics
Performance Marketing - Strategy, Channels & MetricsPerformance Marketing - Strategy, Channels & Metrics
Performance Marketing - Strategy, Channels & MetricsVaishali Singh
 

What's hot (20)

Social Media & Marketing
Social Media & MarketingSocial Media & Marketing
Social Media & Marketing
 
Digital Marketing Plan
Digital Marketing PlanDigital Marketing Plan
Digital Marketing Plan
 
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing FunnelPaid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
 
Digital marketing feroz
Digital marketing ferozDigital marketing feroz
Digital marketing feroz
 
What is Social Media Marketing
What is Social Media MarketingWhat is Social Media Marketing
What is Social Media Marketing
 
Types of digital advertising
Types of digital advertisingTypes of digital advertising
Types of digital advertising
 
Digital Marketing Presentation
Digital Marketing PresentationDigital Marketing Presentation
Digital Marketing Presentation
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
Social media strategy
Social media strategy Social media strategy
Social media strategy
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Social Media Marketing (SMM)
Social Media Marketing (SMM)Social Media Marketing (SMM)
Social Media Marketing (SMM)
 
Digital Marketing Strategy 101
Digital Marketing Strategy 101Digital Marketing Strategy 101
Digital Marketing Strategy 101
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
Chap10 Media Planning And Strategy
Chap10 Media Planning And StrategyChap10 Media Planning And Strategy
Chap10 Media Planning And Strategy
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategy
 
Media Planning
Media PlanningMedia Planning
Media Planning
 
Digital marketting.ppt
Digital marketting.pptDigital marketting.ppt
Digital marketting.ppt
 
What is social media marketing
What is social media marketingWhat is social media marketing
What is social media marketing
 
Paid Media Process & Strategy
Paid Media Process & StrategyPaid Media Process & Strategy
Paid Media Process & Strategy
 
Performance Marketing - Strategy, Channels & Metrics
Performance Marketing - Strategy, Channels & MetricsPerformance Marketing - Strategy, Channels & Metrics
Performance Marketing - Strategy, Channels & Metrics
 

Viewers also liked

Paid Owned Earned Shared Convergent Social: Media Models - Curated list of 7...
Paid Owned Earned Shared Convergent Social: Media Models - Curated list of 7...Paid Owned Earned Shared Convergent Social: Media Models - Curated list of 7...
Paid Owned Earned Shared Convergent Social: Media Models - Curated list of 7...Nick Kellet
 
[Report] The Converged Media Imperative: How Brands Must Combine Paid, Owned ...
[Report] The Converged Media Imperative: How Brands Must Combine Paid, Owned ...[Report] The Converged Media Imperative: How Brands Must Combine Paid, Owned ...
[Report] The Converged Media Imperative: How Brands Must Combine Paid, Owned ...Altimeter, a Prophet Company
 
The Difference Between Paid, Owned and Earned Media
The Difference Between Paid, Owned and Earned MediaThe Difference Between Paid, Owned and Earned Media
The Difference Between Paid, Owned and Earned MediaTomorrow People
 
[Dove] Paid, Owned and Earned Media
[Dove] Paid, Owned and Earned Media[Dove] Paid, Owned and Earned Media
[Dove] Paid, Owned and Earned MediaMichela Caltran
 
Digital ecosystem: how to manage your paid, owned and earned media
Digital ecosystem: how to manage your paid, owned and earned mediaDigital ecosystem: how to manage your paid, owned and earned media
Digital ecosystem: how to manage your paid, owned and earned mediaReading Room Singapore
 
How To Plan And Build A Successful Content Marketing Strategy
How To Plan And Build A Successful Content Marketing StrategyHow To Plan And Build A Successful Content Marketing Strategy
How To Plan And Build A Successful Content Marketing StrategyMichael Brenner
 
Media Planning: A Focus On Earned Media
Media Planning: A Focus On Earned MediaMedia Planning: A Focus On Earned Media
Media Planning: A Focus On Earned MediaIkechukwu Ikekwem
 
Using paid owned and earned media to create strong brands
Using paid owned and earned media to create strong brandsUsing paid owned and earned media to create strong brands
Using paid owned and earned media to create strong brandsMarnixvangisbergen
 
Inbound Marketing for B2B
Inbound Marketing for B2BInbound Marketing for B2B
Inbound Marketing for B2BRichard Kaiser
 
JWT INSIDE at #SouthWiRED14 – Finding the Balance Between Paid, Earned and Ow...
JWT INSIDE at #SouthWiRED14 – Finding the Balance Between Paid, Earned and Ow...JWT INSIDE at #SouthWiRED14 – Finding the Balance Between Paid, Earned and Ow...
JWT INSIDE at #SouthWiRED14 – Finding the Balance Between Paid, Earned and Ow...JWTINSIDE
 
Paid, Earned Owned - Inbound Marketing Presentation (Yellow Springs)
Paid, Earned Owned - Inbound Marketing Presentation (Yellow Springs)Paid, Earned Owned - Inbound Marketing Presentation (Yellow Springs)
Paid, Earned Owned - Inbound Marketing Presentation (Yellow Springs)LionAndPanda
 
Lion + Panda 0 to 60 Business Plan Workbook
Lion + Panda 0 to 60 Business Plan WorkbookLion + Panda 0 to 60 Business Plan Workbook
Lion + Panda 0 to 60 Business Plan WorkbookRichard Kaiser
 
Lion + Panda Branding Workshop
Lion + Panda Branding WorkshopLion + Panda Branding Workshop
Lion + Panda Branding WorkshopRichard Kaiser
 
Paid Owned Earned Media ,iMedia10,F5 Dc
Paid Owned Earned Media ,iMedia10,F5 DcPaid Owned Earned Media ,iMedia10,F5 Dc
Paid Owned Earned Media ,iMedia10,F5 Dcbirge
 
CMO Event - Integrating your digital strategy
CMO Event - Integrating your digital strategyCMO Event - Integrating your digital strategy
CMO Event - Integrating your digital strategyGlobal Business Intel
 
Digital Marketing Strategy: Paid Search
Digital Marketing Strategy: Paid SearchDigital Marketing Strategy: Paid Search
Digital Marketing Strategy: Paid SearchMary Evans
 

Viewers also liked (20)

Paid Owned Earned Shared Convergent Social: Media Models - Curated list of 7...
Paid Owned Earned Shared Convergent Social: Media Models - Curated list of 7...Paid Owned Earned Shared Convergent Social: Media Models - Curated list of 7...
Paid Owned Earned Shared Convergent Social: Media Models - Curated list of 7...
 
[Report] The Converged Media Imperative: How Brands Must Combine Paid, Owned ...
[Report] The Converged Media Imperative: How Brands Must Combine Paid, Owned ...[Report] The Converged Media Imperative: How Brands Must Combine Paid, Owned ...
[Report] The Converged Media Imperative: How Brands Must Combine Paid, Owned ...
 
The Difference Between Paid, Owned and Earned Media
The Difference Between Paid, Owned and Earned MediaThe Difference Between Paid, Owned and Earned Media
The Difference Between Paid, Owned and Earned Media
 
[Dove] Paid, Owned and Earned Media
[Dove] Paid, Owned and Earned Media[Dove] Paid, Owned and Earned Media
[Dove] Paid, Owned and Earned Media
 
Digital ecosystem: how to manage your paid, owned and earned media
Digital ecosystem: how to manage your paid, owned and earned mediaDigital ecosystem: how to manage your paid, owned and earned media
Digital ecosystem: how to manage your paid, owned and earned media
 
How To Plan And Build A Successful Content Marketing Strategy
How To Plan And Build A Successful Content Marketing StrategyHow To Plan And Build A Successful Content Marketing Strategy
How To Plan And Build A Successful Content Marketing Strategy
 
Digital in 2017: Southeast Asia
Digital in 2017: Southeast AsiaDigital in 2017: Southeast Asia
Digital in 2017: Southeast Asia
 
Digital in 2017 Global Overview
Digital in 2017 Global OverviewDigital in 2017 Global Overview
Digital in 2017 Global Overview
 
Media Planning: A Focus On Earned Media
Media Planning: A Focus On Earned MediaMedia Planning: A Focus On Earned Media
Media Planning: A Focus On Earned Media
 
Using paid owned and earned media to create strong brands
Using paid owned and earned media to create strong brandsUsing paid owned and earned media to create strong brands
Using paid owned and earned media to create strong brands
 
Inbound Marketing for B2B
Inbound Marketing for B2BInbound Marketing for B2B
Inbound Marketing for B2B
 
Google Analytics
Google AnalyticsGoogle Analytics
Google Analytics
 
JWT INSIDE at #SouthWiRED14 – Finding the Balance Between Paid, Earned and Ow...
JWT INSIDE at #SouthWiRED14 – Finding the Balance Between Paid, Earned and Ow...JWT INSIDE at #SouthWiRED14 – Finding the Balance Between Paid, Earned and Ow...
JWT INSIDE at #SouthWiRED14 – Finding the Balance Between Paid, Earned and Ow...
 
Paid, Earned Owned - Inbound Marketing Presentation (Yellow Springs)
Paid, Earned Owned - Inbound Marketing Presentation (Yellow Springs)Paid, Earned Owned - Inbound Marketing Presentation (Yellow Springs)
Paid, Earned Owned - Inbound Marketing Presentation (Yellow Springs)
 
Lion + Panda 0 to 60 Business Plan Workbook
Lion + Panda 0 to 60 Business Plan WorkbookLion + Panda 0 to 60 Business Plan Workbook
Lion + Panda 0 to 60 Business Plan Workbook
 
Lion + Panda Branding Workshop
Lion + Panda Branding WorkshopLion + Panda Branding Workshop
Lion + Panda Branding Workshop
 
Owned Media
Owned MediaOwned Media
Owned Media
 
Paid Owned Earned Media ,iMedia10,F5 Dc
Paid Owned Earned Media ,iMedia10,F5 DcPaid Owned Earned Media ,iMedia10,F5 Dc
Paid Owned Earned Media ,iMedia10,F5 Dc
 
CMO Event - Integrating your digital strategy
CMO Event - Integrating your digital strategyCMO Event - Integrating your digital strategy
CMO Event - Integrating your digital strategy
 
Digital Marketing Strategy: Paid Search
Digital Marketing Strategy: Paid SearchDigital Marketing Strategy: Paid Search
Digital Marketing Strategy: Paid Search
 

Similar to Paid- Owned-Earned Media

Marketing Presentation
Marketing PresentationMarketing Presentation
Marketing PresentationNuVisions
 
Type of Digital Marketing and its uses.pdf
Type of Digital Marketing and its uses.pdfType of Digital Marketing and its uses.pdf
Type of Digital Marketing and its uses.pdfchandrashekharmatta6
 
Social Media Marketing & Its Benefits.pdf
Social Media Marketing & Its Benefits.pdfSocial Media Marketing & Its Benefits.pdf
Social Media Marketing & Its Benefits.pdfMetric Connect
 
Rich Social: Not Your Grandfather's Rich Media
Rich Social: Not Your Grandfather's Rich MediaRich Social: Not Your Grandfather's Rich Media
Rich Social: Not Your Grandfather's Rich MediaClosed
 
RAINBOW LIFE PROFILE
RAINBOW LIFE PROFILERAINBOW LIFE PROFILE
RAINBOW LIFE PROFILERainbow life
 
Social media marketing fire your pr now
Social media marketing fire your pr nowSocial media marketing fire your pr now
Social media marketing fire your pr nowAmiral27
 
Mediarede Social Media Marketing
Mediarede Social Media MarketingMediarede Social Media Marketing
Mediarede Social Media MarketingJibin Michael
 
iEveEra - Social Media Marketing Agency Mumbai | Expert Digital Marketing Ser...
iEveEra - Social Media Marketing Agency Mumbai | Expert Digital Marketing Ser...iEveEra - Social Media Marketing Agency Mumbai | Expert Digital Marketing Ser...
iEveEra - Social Media Marketing Agency Mumbai | Expert Digital Marketing Ser...ShivajiBhondave
 
Benefits of Social Media Marketing.pdf
Benefits of Social Media Marketing.pdfBenefits of Social Media Marketing.pdf
Benefits of Social Media Marketing.pdfWoospers
 
Nrg marketing group
Nrg marketing groupNrg marketing group
Nrg marketing grouppetroevents
 
About PAN Communications
About PAN CommunicationsAbout PAN Communications
About PAN Communicationspancomm
 
Digital Marketing Solution - Case Study
Digital Marketing Solution - Case StudyDigital Marketing Solution - Case Study
Digital Marketing Solution - Case StudyAmit Singh
 
The Power of Social Media Advertising.pdf
The Power of Social Media Advertising.pdfThe Power of Social Media Advertising.pdf
The Power of Social Media Advertising.pdfYouNedia
 
The Converged Media Imperative
The Converged Media Imperative The Converged Media Imperative
The Converged Media Imperative Rebecca Lieb
 

Similar to Paid- Owned-Earned Media (20)

Social Media Optimisation
Social Media OptimisationSocial Media Optimisation
Social Media Optimisation
 
Social media full
Social media fullSocial media full
Social media full
 
Marketing Presentation
Marketing PresentationMarketing Presentation
Marketing Presentation
 
Digital marketing 101
Digital marketing 101Digital marketing 101
Digital marketing 101
 
Type of Digital Marketing and its uses.pdf
Type of Digital Marketing and its uses.pdfType of Digital Marketing and its uses.pdf
Type of Digital Marketing and its uses.pdf
 
Social Media Marketing & Its Benefits.pdf
Social Media Marketing & Its Benefits.pdfSocial Media Marketing & Its Benefits.pdf
Social Media Marketing & Its Benefits.pdf
 
Rich Social: Not Your Grandfather's Rich Media
Rich Social: Not Your Grandfather's Rich MediaRich Social: Not Your Grandfather's Rich Media
Rich Social: Not Your Grandfather's Rich Media
 
RAINBOW LIFE PROFILE
RAINBOW LIFE PROFILERAINBOW LIFE PROFILE
RAINBOW LIFE PROFILE
 
Social media marketing fire your pr now
Social media marketing fire your pr nowSocial media marketing fire your pr now
Social media marketing fire your pr now
 
Mediarede Social Media Marketing
Mediarede Social Media MarketingMediarede Social Media Marketing
Mediarede Social Media Marketing
 
iEveEra - Social Media Marketing Agency Mumbai | Expert Digital Marketing Ser...
iEveEra - Social Media Marketing Agency Mumbai | Expert Digital Marketing Ser...iEveEra - Social Media Marketing Agency Mumbai | Expert Digital Marketing Ser...
iEveEra - Social Media Marketing Agency Mumbai | Expert Digital Marketing Ser...
 
Benefits of Social Media Marketing.pdf
Benefits of Social Media Marketing.pdfBenefits of Social Media Marketing.pdf
Benefits of Social Media Marketing.pdf
 
Nrg marketing group
Nrg marketing groupNrg marketing group
Nrg marketing group
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
About PAN Communications
About PAN CommunicationsAbout PAN Communications
About PAN Communications
 
Digital Marketing Solution - Case Study
Digital Marketing Solution - Case StudyDigital Marketing Solution - Case Study
Digital Marketing Solution - Case Study
 
Digital marketing
Digital marketing Digital marketing
Digital marketing
 
The Power of Social Media Advertising.pdf
The Power of Social Media Advertising.pdfThe Power of Social Media Advertising.pdf
The Power of Social Media Advertising.pdf
 
The Converged Media Imperative
The Converged Media Imperative The Converged Media Imperative
The Converged Media Imperative
 
Social Media Marketing
Social Media Marketing Social Media Marketing
Social Media Marketing
 

Recently uploaded

Uncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsUncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsVWO
 
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBalmerLawrie
 
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...aditipandeya
 
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Richard Ingilby
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15SearchNorwich
 
Branding strategies of new company .pptx
Branding strategies of new company .pptxBranding strategies of new company .pptx
Branding strategies of new company .pptxVikasTiwari846641
 
Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa
 
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort ServiceEnjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort ServiceDelhi Call girls
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationtbatkhuu1
 
Call Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRCall Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRSapana Sha
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
Aryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxAryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxtegevi9289
 
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptx
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptxThe Rise of Virtual Influencers: A New Era in Social Media Marketing.pptx
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptxChelsiaD
 
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...Benjamin Szturmaj
 
Factors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptxFactors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptxVikasTiwari846641
 
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...ChesterYang6
 

Recently uploaded (20)

Uncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsUncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 Reports
 
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
 
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
 
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
 
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose GuirgisCreator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
 
Foundation First - Why Your Website and Content Matters - David Pisarek
Foundation First - Why Your Website and Content Matters - David PisarekFoundation First - Why Your Website and Content Matters - David Pisarek
Foundation First - Why Your Website and Content Matters - David Pisarek
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
 
Branding strategies of new company .pptx
Branding strategies of new company .pptxBranding strategies of new company .pptx
Branding strategies of new company .pptx
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting GroupSEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
 
Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdf
 
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort ServiceEnjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
 
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentation
 
Call Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRCall Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCR
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
 
Aryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxAryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptx
 
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptx
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptxThe Rise of Virtual Influencers: A New Era in Social Media Marketing.pptx
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptx
 
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
 
Factors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptxFactors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptx
 
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
 

Paid- Owned-Earned Media

  • 1. Paid > Owned > Earned INTEGRATING DIGITAL
  • 2. 3 TYPE OF INTEGRATED DIGITAL MEDIA 1. PAID MEDIA 2. OWNED MEDIA 3. EARNED MEDIA
  • 3. The terms earned, owned and paid media have become very popular in the digital marketing space. Together they can be applied as a simple way for digital marketers to categorize and ultimately prioritize all of the media options they have today. INNOVATIVE COMMUNICATIONS
  • 6. WHAT IS OWNED MEDIA? WHY USE OWNED MEDIA? WHAT IS THE GOAL OF OWNED MEDIA? CONTROLLED COMMUNICATIONS. FROM WEBSITES TO MICROSITE, SOCIAL MEDIA TO BLOGS, OWNED MEDIA ARE PLATFORMS FOR PROVIDING CONTENT. THESE ARE PLATFORMS TO DRIVE TRAFFIC TO. THE GOAL OF THE MICROSITE IS CONVERTING INTEREST INTO CUSTOMERS.
  • 7. WHAT IS PAID MEDIA? IS PAID MEDIA EFFECTIVE? WHO WILL OUR MEDIA BUY TARGET? PINPOINT TARGETING. PAID MEDIA HAS CHANGED FROM IMPRESSION BASED TO CONVERSION BASED. DIGITAL ADVERTISING CAN BE HIGHLY TARGETED. OUR MEDIA BUY STRATEGY WILL PUT ADVERTISEMENTS IN FRONT OF USERS AT SPECIFIC ORGANIZATIONS AND THOSE WHO HAVE VISITED THE MICROSITE.
  • 8. WHAT IS EARNED MEDIA? HOW DOES THIS HELP OUR EFFORTS? WHAT IS THE KEY TO SUCCESS? EMPOWERING THE CROWD. FROM SHARING POSTS ON LINKEDIN TO EMAILING A WHITE PAPER BEING A THOUGHT LEADER IN AN INDUSTRY HAS ADVANTAGES. CASE STUDIES AND BLOGS ARE SHARED AMONG COLLEAGUES. BUILDING ENGAGING CONTENT THAT IS HIGHLY SHARABLE IS THE KEY.
  • 9. ADVERTISING PAY PER CLICK DISPLAY ADS RETARGETING PAID INFLUENCERS PAID CONTENT PROMOTION SOCIAL MEDIA ADS SHARING MENTIONS SHARES REPOSTS REVIEWS WEB PROPERTIES WEBSITE MOBILE SITE BLOG SITE SOCIAL MEDIA CHANNELS Leverage owned, earned, and paid media for a comprehensive marketing strategy Gain more exposure to web properties with SEO and PPC Propel sharing & engagement with paid promotion SEO & brand content drive earned media (sharing) & traffic
  • 11. Our goal is to create an integrated communication strategy that combines paid, owned and earned media that will deliver tangible results for your organization. STRATEGY BEFORE DESIGN.